Article Per Year (5 Year)
p-Index From 2021 - 2026
2.386
P-Index
This Author published in this journals
All Journal IQTISHODUNA Jurnal Ekonomi Modernisasi Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jurnal Mantik Journal of Economics and Business Aseanomics Journal of Islamic Economic and Business Research Indonesian Community Journal Pena Dimas: Jurnal Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Nur Laili Fikriah
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Consumer Loyalty: The Effect of Consumer Satisfaction in Mediating E-Trust and Brand Image: Study of Shopee Scarlett Whitening Product Consumers Putri Dewi Oktavianingsih; Nur Laili Fikriah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/mkavnp71

Abstract

This study investigates the mediating role of Consumer Satisfaction in the relationship between E-Trust and Brand Image in relation to Consumer Loyalty. Utilizing a quantitative approach, the research focuses on Scarlett Whitening users who shop on Shopee, with a sample size of 200 respondents selected through non-probability sampling. Data is collected via a digitally administered questionnaire and analyzed using SmartPLS. The findings reveal several significant relationships: Brand Image significantly enhances Consumer Satisfaction, while also having a notable influence on Consumer Loyalty. E-Trust is shown to have a positive impact on both Consumer Satisfaction and Consumer Loyalty. Additionally, Consumer Satisfaction positively influences Consumer Loyalty. The study further finds that Brand Image significantly affects Consumer Loyalty through the mediation of Consumer Satisfaction, as does E-Trust. The implications of these findings are substantial for marketing and brand management strategies. Companies should prioritize building a strong Brand Image as it directly enhances Consumer Satisfaction, leading to greater Consumer Loyalty. Moreover, fostering E-Trust is critical, as it not only improves Consumer Satisfaction but also contributes significantly to Consumer Loyalty. Businesses can achieve this by ensuring transparency in their communications, delivering consistent product quality, and establishing a reliable online shopping experience. Furthermore, the results suggest that organizations should actively seek to enhance Consumer Satisfaction, as it acts as a crucial link between E-Trust, Brand Image, and Consumer Loyalty. By focusing on customer feedback and improving service quality, companies can create a more satisfying experience that cultivates loyalty among consumers. Overall, this study highlights the importance of integrating E-Trust and a strong Brand Image into marketing strategies to foster lasting relationships with customers and ultimately drive sales growth.
The Influence of Perceived Value and Repurchase Intention: Study of Generation Z GoSend Consumers in Malang Arso Tri Handoyo; Nur Laili Fikriah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/6m4dn815

Abstract

This study seeks to assess the impact of Perceived Value on the purchase intention of GoSend service users in Malang City. The research methodology employs a quantitative approach, focusing on a community of consumers using GoSend services. The research sample comprised 165 respondents chosen using the Malhotra formula via a nonprobability sampling strategy employing purposive sampling. Data were gathered using an online questionnaire, and the analysis was conducted using SmartPLS software to examine the relationships among variables. The findings indicated that Perceived Value significantly influences Repurchase Intention. This research suggests that users' perceived value significantly influences their motivation to continue utilizing GoSend services. Moreover, elements that affect Perceived Value encompass Application Incentive, Perceived Ubiquity, and Visual Attractiveness. These three factors significantly influence consumer value perception. Incentives like discounts and promotions substantially enhance perceived value, emphasizing consumers' need for appealing promotional techniques. Perceived Ubiquity, indicative of the accessibility of services at any time and location, significantly impacted Perceived Value, underscoring the relevance of service flexibility for consumers. Moreover, the application's visual appeal, including an aesthetically pleasing UI and intuitive navigation, emerged as a critical determinant in fostering a favorable opinion of service value. This study offers strategic insights for GoSend to enhance client loyalty. Organizations can enhance Perceived Value by refining incentive programs, augmenting service flexibility, and guaranteeing an appealing, user-friendly application design. This study underscores the significance of cultivating and sustaining a favorable perception of value to promote repurchase intentions among delivery service consumers, particularly within the Generation Z demographic.
Co-Authors Agatha Mayasari Agistia Zalfa Nasihah Agus Iqbal Hawabi Amelindha Vania Arso Tri Handoyo Ayub Wijayati Sapta Pradana Fikriyatul Azizah Su’ud Ikhsan Maksum Lugas Bati Supriadi Mega Noerman Ningtyas Nikken Nur Fanydia Ningsih Okta Fajar Nuraini Putri Dewi Oktavianingsih