Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal MENDIDIK: Jurnal Kajian Pendidikan dan Pengajaran Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA)
Evi Aulia Rachma
Universitas PGRI Adi Buana PSDKU Lamongan
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengembangan Model Pembelajaran SAT Pada Manajemen Pemasaran Evi Aulia Rachma; Ety Youhanita; Durrotun Nafisah
MENDIDIK: Jurnal Kajian Pendidikan dan Pengajaran Vol 7 No 2 (2021)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/003.202172.165

Abstract

This study aims to develop the SAT learning model in marketing management. The purpose of developing the SAT model is to help direct students' attention to focus more on understanding the material and improve student learning outcomes in accordance with learning objectives. Research on the development of the SAT learning model in the marketing management course will use the ADDIE development procedure to design the learning system. The trial design used was an empirical trial with a one-group pretest-posttest design model, in which there were two groups in the study, namely the control group and the experimental group. The results of the limited trial and the broad trial state that students responded with an average score of 85.56% and 86.75% for the attractiveness of the SAT learning model. Then the SAT learning model is effective when viewed from the posttest and pretest scores of students. The SAT learning model is efficient when viewed from the target time specified in the RPS.
PEMASARAN PRODUK DAN KUALITAS PRODUK TERHADAP MINAT KONSUMEN PADA MATAHARI DEPARTMENT STORE Nur Aini Anisa; Nur Farida; Kurniawati Kurniawati; Evi Aulia Rachma
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product marketing and product quality on consumer interest. This research method is quantitative using multiple linear regression data analysis techniques with the help of SPSS. The sampling technique in this study used purposive sampling with a sample size of 100 respondents. The results showed that product marketing and product quality had an effect on consumer interest in Matahari department store either partially or simultaneously
Co-Authors Durrotun Nafisah Ety Youhanita Kurniawati Kurniawati Nur Aini Anisa Nur Farida