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All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) International Journal of Economics, Science, and Education (IJESE)
Kurniawati Kurniawati
Sekolah Tinggi Ilmu Ekonomi Pemuda
Economics, Econometrics & Finance Social Sciences Other

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PEMASARAN PRODUK DAN KUALITAS PRODUK TERHADAP MINAT KONSUMEN PADA MATAHARI DEPARTMENT STORE Nur Aini Anisa; Nur Farida; Kurniawati Kurniawati; Evi Aulia Rachma
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

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Abstract

This study aims to determine the effect of product marketing and product quality on consumer interest. This research method is quantitative using multiple linear regression data analysis techniques with the help of SPSS. The sampling technique in this study used purposive sampling with a sample size of 100 respondents. The results showed that product marketing and product quality had an effect on consumer interest in Matahari department store either partially or simultaneously
ANALYSIS OF PROFITABILITY RATIO AS A TOOL TO ASSESS FINANCIAL PERFORMANCE AT PT. TIGA PILAR SEJAHTERA FOOD TBK Ayi Hendriawan; Kurniawati Kurniawati; Danang Apriliyanto
International Journal of Economics, Science, and Education Vol. 1 No. 3 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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Abstract

Profitability ratio is a ratio to assess the company's ability to generate profits during a certain period. The types of ratios used in measuring company profitability are using gross profit margin, net profit margin, return on assets and return on equity. The purpose of this research is to analyze the financial performance of PT Tiga Pilar Sejahtera Food Tbk through profitability ratios. The method used in this research is descriptive qualitative, which is a method or way to conduct research on profitability ratio analysis to assess financial performance at PT Tiga Pilar Sejahtera Food Tbk. The results showed that gross profit margin increased, net profit margin decreased, return on assets decreased and return on equity decreased. Based on the results of the calculation of financial performance at PT Tiga Pilar Sejahtera Food Tbk during 2014 and 2015 when viewed from the pofitabilitas ratio is less efficient. The company is unable to evaluate or maintain the success of past financial performance.
Co-Authors Ayi Hendriawan Danang Apriliyanto Evi Aulia Rachma Nur Aini Anisa Nur Farida