Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA)
Vol. 2 No. 4: Juli 2023

PEMASARAN PRODUK DAN KUALITAS PRODUK TERHADAP MINAT KONSUMEN PADA MATAHARI DEPARTMENT STORE

Nur Aini Anisa (Sekolah Tinggi Ilmu Ekonomi Pemuda)
Nur Farida (Sekolah Tinggi Ilmu Ekonomi Pemuda)
Kurniawati Kurniawati (Sekolah Tinggi Ilmu Ekonomi Pemuda)
Evi Aulia Rachma (Universitas PGRI Adi Buana PSDKU Lamongan)

Article Info

Publish Date
02 Jul 2023

Abstract

This study aims to determine the effect of product marketing and product quality on consumer interest. This research method is quantitative using multiple linear regression data analysis techniques with the help of SPSS. The sampling technique in this study used purposive sampling with a sample size of 100 respondents. The results showed that product marketing and product quality had an effect on consumer interest in Matahari department store either partially or simultaneously

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Journal Info
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA)
Website

Abbrev

JEMBA

Publisher

bajang Institute

Subject

Economics, Econometrics & Finance

Description

JEMBA for Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi, published by Bajang Institute. Published in two formats, print and online, both of which are published six times in one year. The scope of the journal studies broadly includes: Economy, Management, Business and ...