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All Journal Jurnal Eduscience (JES) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) IIJSE
Elida Florentina Sinaga Simanjorang
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The Effect of Price, Quality of Service, and Quality of Service on Customer Satisfaction at Cafe Ranu Raseyan Rantau Prapat Risa Astari; Elida Florentina Sinaga Simanjorang; Rizky Syahputra
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4777

Abstract

This study aims to determine the effect of price (X1), food quality (X2) and service quality on consumer satisfaction (Y) at Ranu Raseyan Cafe. This type of research is quantitative research. The population used in this study were Ranu Raseyan Cafe customers who were cafe visitors. The sample consists of 100 samples of respondents. The analysis technique used is multiple linear regression. The results showed that (1) the price variable (X1) had a positive and significant effect on consumer satisfaction with the value of t count > t table, namely 3.789 > 1.661. (2) The food quality variable (X2) has a positive and significant effect on consumer satisfaction with the value of t count > t table, namely 2,742 > 1,661. (3) The service quality variable (X3) has a positive and significant effect on customer satisfaction with the value of t count > t table, namely 2.149 > 1.661. (4) Variables of price (X1), quality of dishes (X2), and quality of service (X3) have a positive and significant effect on consumer satisfaction (Y) simultaneously with the calculated F value > F table that is 54,650 > 2,699 . The R2 coefficient value is 0.631, which means price (X1), quality of food (X2), and quality of service (X3) affect customer satisfaction by 61.9%, while 38.1% is influenced by others.
The Effect of Rational Motivations, Emotional Motivations, Promotions, and Brand Images on the Purchase Decision of Yamaha Motorcycles at Alfa Scorpii Rantauprapat Ade Indah Sari Harahap; Ade Parlaungan Nasution; Elida Florentina Sinaga Simanjorang
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2305

Abstract

This study aims to determine the effect of rational motives, emotional motives, promotions, and brand image on motorcycle purchasing decisions on Yamaha consumers at Alfa Scorpii Rantauprapat. Purposive sampling is a sampling technique in this study. Research data obtained by distributing research questionnaires to 89 respondents. The data analysis technique used is Multiple Linear Regression Analysis, F Test, t Test, and Coefficient of Determination, using the help of the IBM SPSS Statistics 16 application. The results show that (1) rational motives and emotional motives partially influence purchasing decisions ( 2) promotion, and brand image partially have no effect on purchasing decisions (3) rational motives, emotional motives, promotions, and brand image simultaneously affect purchasing decisions (4) the results of the Multiple Linear Regression equation are Y = 2.204 + 0.326X + 0.358X + 0.045X + 0.132X and (4). the value of the coefficient of determination is 0.313.
THE EDUCATION IN ERA SOCIETY 5.0 Nova Jayanti Harahap; Christine Herawati Limbong; Elida Florentina Sinaga Simanjorang
JURNAL EDUSCIENCE Vol 10, No 1 (2023): Jurnal Eduscience (JES), (Authors from Algeria and Indonesia)
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jes.v10i1.3959

Abstract

Abstract The era of society 5.0 is a concept of life that emphasizes and focuses on social responsibility and improving the quality of life that is more advanced and discoveries of new innovation centers compared to the industrial revolution 4.0 which is more focused on technology. This research is a qualitative research using the literature study method. The method used is by collecting information or data through relevant books, journals or articles. Era Society 5.0 makes society a source of innovation that can solve various situations and social problems with the help of the integration of physical and virtual spaces. Era Society 5.0 in the world of education needs to increase creativity and skills by applying soft skills and hard skills using various increasingly sophisticated technologies. Because of this, students are expected to be able to think critically and be communicative in developing skills. Society 5.0 plays a big role in influencing the world of education and brings big influences and changes to schools, teachers to students. The advancement of science in the field of technology makes us ready to face changes in the world, especially in the field of education. One of these changes is Society 5.0. Society 5.0 is a human being who can solve various challenges and social problems by utilizing various innovations that were born in the era of the industrial revolution 4.0 and are centered on technology. Education in the era of society 5.0 requires everyone to be more creative, innovative, productive, adaptive and also competitive. In addition, education is needed about life skills known as 4C (Creativity, Critical Thinking, Communication, Collaboration.)Keywords: Era Society 5.0, The Quality of EducationAbstrak Era society 5.0 merupakan konsep hidup yang menekankan dan fokus pada tanggung jawab sosial serta peningkatan kualitas hidup yang lebih maju dan penemuan-penemuan pusat inovasi baru dibandingkan dengan revolusi industri 4.0 yang lebih fokus pada teknologi. Penelitian ini merupakan penelitian kualitatif dengan metode study literature, Metode yang digunakan yaitu dengan cara mengumpulkan informasi atau data melalui buku, jurnal atau artikel yang relevan. Era Society 5.0 menjadikan masyarakat sebagai sumber inovasi yang dapat memecahkan berbagai situasi maupun masalah sosial dengan bantuan integrasi ruang fisik dan virtual. Era Society 5.0 dalam dunia pendidikan perlu dengan meningkatkan kreatifitas dan ketrampilan dengan menerapkan soft skill dan hard skill dengan menggunakan berbagai teknologi yang semakin canggih. Karena hal tersebut peserta didik diharapkan mampu berpikir kritis dan komunikatif dalam mengambangkan skill. Society 5.0 berperan banyak dalam mempengaruhi dunia pendidikan serta membawa pengaruh dan perubahan besar bagi sekolah, tenanga pengajar hingga peserta didik. Majunya ilmu pengetahuan dibidang teknologi membuat kita untuk siap menghadapi perubahan dunia terutama dalam bidang pendidikan. Salah satu bentuk perubahan tersebut yaitu Society 5.0. Society 5.0 adalah manusia  yang dapat menyelesaikan berbagai tantangan dan permasalahan sosial dengan memanfaatkan berbagai inovasi yang lahir di era Revolusi industri 4.0 dan berpusat di teknologi.  Pendidikan di era society 5.0 menuntut setiap orang untuk lebih kreatif, inovatif, produktif, adaptif dan juga kompetitif. Selain itu, diperlukan pendidikan tentang kecakapan hidup yang dikenal dengan istilah 4C (Creativity, Critical Thinking, Communication, Collaboration.)Kata Kunci: Era Society 5.0,  Pendidikan Berkualitas
Analysis of the Influence of Higgs Domino Island Online Games on Adolescent Aggressive Behavior in Labuhanbatu Gadang Alamanda; Elida Florentina Sinaga Simanjorang; Junita Lubis
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economic: July, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3875

Abstract

This study aims to determine the impact of the Higgs Domino Island online game on adolescent violent behavior in the Labuhanbatu Regency. Some people in the research area have to spend a significant amount of time in a particular setting as part of this kind of field study, which has a qualitative descriptive approach. This study used 12 informants consisting of 8 adolescents aged between 15 to 17 years and 8 adults aged between 18 to 22 years. In addition, the four mothers’ parents who agreed to take part in the study were parents of children who often played Higgs Domino games online and displays violent behavior. The research results show that the Higgs Domino online game has a relationship with the aggressive behavior of adolescents. Based on the interview results, the authors can analyze that the impact of online games greatly influences the aggressive behavior of teenagers where the child is more emotional and performs actions, such as lying and stealing.
Performance Evaluation of SAMSAT Office Employees in Motor Vehicle Title Transfer Fee Services at The Rantauprapat SAMSAT Office Ribkha Esterlita Pakpahan; Elida Florentina Sinaga Simanjorang; Yudi Prayoga
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economic: July, 2022
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.3926

Abstract

This research aims to determine the performance of employees at SAMSAT in the Motor Vehicle Transfer of Title Fee Service at the SAMSAT Rantauprapat Office and to find out the relationship and contribution of each factor that influences the Performance of Employees in the Motor Vehicle Transfer of Title Fee Service at the SAMSAT Rantauprapat Office. The method in this research is a quantitative method. In this research, the population used is people who process motor vehicle transfer fees at the Rantauprapat SAMSAT office. The data analysis method used was multiple linear regression analysis, and hypothesis testing (partial test, simultaneous test, and coefficient of determination). Based on the results of the t-test, it is known that four of the five service quality indicators have a positive and significant effect on the quality of BBN-KB performance at the Rantauprapat SAMSAT Office. The service quality indicator that has no partial effect is the Empathy indicator. Based on the F test, it is concluded that Tangible, Reliability, Responsiveness, Assurance and Empathy simultaneously have a positive and significant effect on the Quality of BBN-KB Services at the Rantauprapat SAMSAT Office in terms of Sig < 0.05 and based on the calculated F value of 77,894 > from F table 2.31, Tangible, Reliability, Responsiveness, Assurance and Empathy simultaneously have a positive and significant effect on the Quality of BBN-KB Performance at the Rantauprapat SAMSAT Office. Based on the Adjusted R-Square of 0.795, the contribution value of the simultaneous influence of Reliability, Tangible, Responsiveness, Empathy, and Assurance on the Quality of BBN-KB Services is 79.5% and the remaining 20.5% is influenced by other factors outside of this research.
Pengaruh Harga, Suasana Toko, Dan Kelengkapan Produk Terhadap Keputusan Pembelian Pada Toko Domoro Grosir Ujung Padang Kecamatan Silangkitang Fitri Panca Novita Sari; Muhammad Irwansyah Hasibuan; Elida Florentina Sinaga Simanjorang
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 5 No. 1 (2026): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v5i1.1496

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga, suasana toko, dan kelengkapan produk terhadap keputusan pembelian pada Toko Domoro Grosir Ujung Padang, Kecamatan Silangkitang. Sampel penelitian sebanyak 212 responden yang merupakan konsumen toko tersebut. Penelitian menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, serta koefisien determinasi dengan bantuan SPSS 27. Hasil penelitian secara parsial menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap keputusan pembelian (t hitung 4,241 > t tabel 1,971; signifikansi 0,001 < 0,05). Suasana toko juga berpengaruh positif dan signifikan (t hitung 2,927 > 1,971; signifikansi 0,004 < 0,05). Kelengkapan produk berpengaruh positif dan signifikan (t hitung 3,876 > 1,971; signifikansi 0,001 < 0,05). Secara simultan, ketiga variabel independen tersebut berpengaruh signifikan terhadap keputusan pembelian (F hitung 115,672 > F tabel 2,42; signifikansi 0,001 < 0,05). Nilai adjusted R square sebesar 0,620 menunjukkan bahwa 62% variasi keputusan pembelian dapat dijelaskan oleh harga, suasana toko, dan kelengkapan produk, sedangkan sisanya 38% dipengaruhi oleh variabel lain yang tidak diteliti.
Pengaruh Cita Rasa, Lokasi Dan Pembayaran QRIS Terhadap Keputusan Pembelian Pada UMKM Es Teler Zira Nopita Sari Rambe; Ade Parlaungan Nasution; Elida Florentina Sinaga Simanjorang
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 5 No. 1 (2026): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v5i1.1498

Abstract

Penelitian ini bertujuan menganalisis pengaruh cita rasa, lokasi, dan sistem pembayaran QRIS terhadap keputusan pembelian konsumen di UMKM Es Teler Zira, Rantauprapat. Latar belakang penelitian berangkat dari peran krusial UMKM kuliner sebagai pilar ekonomi nasional, di mana kualitas cita rasa, lokasi strategis, dan kemudahan transaksi digital menjadi faktor utama peningkatan daya saing. Metode penelitian menerapkan pendekatan kuantitatif dengan instrumen kuesioner skala Likert lima poin, melibatkan 96 responden yang ditentukan melalui rumus Lemeshow. Analisis data dilakukan melalui uji validitas, reliabilitas, asumsi klasik, serta regresi linier berganda dan uji hipotesis menggunakan SPSS versi 23. Hasil penelitian mengindikasikan bahwa secara parsial, variabel cita rasa, lokasi, dan QRIS berpengaruh signifikan terhadap keputusan pembelian konsumen. Persamaan regresi yang diperoleh adalah Y = 6.641 + 0.322X1 + 0.231X2 + 0.246X3 + e, yang menegaskan bahwa cita rasa memiliki pengaruh paling dominan dibandingkan variabel lainnya. Secara simultan, ketiga variabel memberikan kontribusi positif terhadap keputusan pembelian. Temuan ini menekankan bahwa keberhasilan UMKM kuliner tidak hanya bergantung pada kualitas produk, tetapi juga pada pemilihan lokasi usaha yang strategis serta integrasi sistem pembayaran digital yang efisien. Penelitian ini menyarankan rekomendasi praktis bagi UMKM kuliner untuk mempertahankan konsistensi cita rasa, memilih lokasi yang mudah diakses, serta memanfaatkan QRIS sebagai strategi peningkatan kepuasan dan loyalitas konsumen, sehingga dapat memperkuat daya saing dan keberlanjutan usaha.
Co-Authors Ade Indah Sari Harahap Ade Parlaungan Nasution Ade Parlaungan Nasution, Ade Parlaungan Christine Herawati Limbong Fitri Panca Novita Sari Gadang Alamanda Junita Lubis Muhammad Irwansyah Hasibuan Nopita Sari Rambe Nova Jayanti Harahap Ribkha Esterlita Pakpahan Risa Astari Rizky Syahputra Yudi Prayoga