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All Journal Jurnal Antropologi: Isu-Isu Sosial budaya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Antropologi Sumatera
Bakhrul Khair Amal
Pascasarjana, Universitas Negeri Medan
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Antropologi: Isu-Isu Sosial budaya

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Martandang; Kearifan Lokal Dalam Mengatur Pergaulan Remaja Suku Mandailing Bakhrul Khair Amal; Riadi Syafutra Siregar
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 25, No 1 (2023): (June)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jantro.v25.n1.p9-20.2023

Abstract

This research to describe activities of Martandang in the Mandailing tribe which has changed/lost, even though it is a custom in regulating how to get along with teenagers before marriage and local wisdom values. This research used qualitative with ethnographic approach. Techniques of collecting data were carried out by in-depth interviews, participatory observation and the oral history with 10 native speakers who had done martandang. The results show that martandang activity has changed due to technological developments and modernization, so that most of the Mandailing youth now no longer carry out this tradition. Martandang contains local wisdom values that try to regulate the way teenagers get along by recognizing each other's personalities without violating the rules or violating the norms that apply in Mandailing customs, a way to maintain the chastity of women in socializing until marriage and maintain politeness in behavior. The activities of this tradition used local expressions that can be interpreted as local wisdom values of welfare and peace. The conclusion of this study is that a revitalization model is needed that can transform the meaning and function, values and norms contained in the local wisdom of Martandang in the Mandailing generation.
Cultural Studies on Ethnocentrism and Image of Country of Origin in the Context of Purchase Intentions Bakhrul Khair Amal; Sry Lestari Samosir; Supsoliani .
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 26, No 2 (2024): December
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jantro.v26.n2.p113-143.2024

Abstract

The objective of this research is to ascertain the influence of consumer ethnocentrism and the perceived image of a country's products on the purchasing intentions of Indonesian consumers with respect to goods originating from China. The conceptual framework of the study was formulated on the premises of ethnocentrism theory, product image perceptions, and the determinants of consumer purchase intent. This research is a qualitative descriptive research using in-depth interviews with 10 informants. The results of the study reveal that consumer ethnocentrism is attached to the purchase of domestic goods with the assumption that the goods are of high quality and have very competitive price competition with foreign goods. In Indonesia, the people already have a stigma that goods originating from China are indeed cheap. The perception of product image plays a significant role in shaping the intention to purchase imported goods from China. Indonesian enterprises have the opportunity to harness consumer ethnocentrism by designing marketing strategies that foreground nationalistic aspects, highlighting the national identity and features of domestically sold products. These strategies can be deployed as overt messages to increase the efficiency of communication or to enhance the positioning of the company's image.  
Co-Authors Budi Ali Mukmin Muklis Hasbulah Nurhairani Nurhairani Panji Suroso Riadi Syafutra Siregar Sembiring, Adina Sastra Sry Lestari Samosir Suprayetno Suprayetno Supsoliani . Suriani Suriani Uyuni Widiastuti