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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Bisnis dan Ekonomi Jurnal Keuangan dan Perbankan Trikonomika: Jurnal Ekonomi Jurnal Ekonomi dan Bisnis Performance Jurnal Ekonomi Manajemen JBIMA (Jurnal Bisnis dan Manajemen) Jurnal Ekonomi Dan Bisnis Dinamika el-Jizya: Jurnal Ekonomi Islam Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Media Ekonomi DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Darma Sabha Cendekia Jurnal Ekonomi, Bisnis, dan Akuntansi Jurnal Ilmiah Akuntansi dan Keuangan Perwira Journal of Community Development (PJCD)
Suliyanto .
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Journal : Performance

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PENGARUH KELENGKAPAN DAN PELAYANAN TERHADAP LOYALITAS DAN RASA PERCAYA SEBAGAI VARIABEL INTERVENING (STUDI PADA DEPO PELITA SOKARAJA BANYUMAS) Antri Yuwono; Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 13 No 1 (2011): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

This research entitled, “The Influence of Products Availability and Service on Loyalty and Trust as intervening Variable". The aim of this research is to test the influence of availability, service to satisfaction, satifaction to trust, and to test trust and satisfaction to loyalty. This research was conducted in Banyumas and the objects were the customers who had visited Depo Pelita more than three times in the last six months. Based on Accidental Sampling Method, 100 customers were selected as research sample, because the exact numbers of Depo Pelita customers were not available. The method of analysis used SEM (Structural Equation Modeling) by AMOS version 4.0. The result of this research showed that availability was influential to satisfaction but service was not influential to satisfaction. Then, satisfaction was influential to trust. Eventually, satisfaction created loyalty but trust not created loyalty.
ANALISIS PENGARUH BRAND IMAGE, KETERLIBATAN PRODUK DAN MEDIA PERIKLANAN ES KRIM MAGNUM TERHADAP PERILAKU PEMBELIAN KONSUMEN Cyntia Dewi; Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 16 No 2 (2012): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The purpose of this research was to analyze the influence of brand image, product involvement and advertising media toward consumer purchase behavior. Accidental sampling was applied to get 100 respondents. By using Multiple Regression this study found that brand image, product involvement and advertising media had positive effect on consumer purchase behavior.
STRATEGI HARGA : DISKON DAN ANGKA DIGIT Tri Aprilisa Shabariyatun; Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 15 No 1 (2012): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

This research use experimental method, the experimental designs examine two variables which will compare in the result. In this research there are two kind of two pricing strategy, there are price discount and price ending. Each strategy will compare two variable, there are buying attitude and intention. The numbers of sample are 80 participants from student senior high school. In this research there are two groups of treatment, group A and group B. To measure the result used One-way ANOVA. And then, to measure the relation between variable regression linear used as the examination supporting tool. According to the result, finds that: costumer attitude to the price ending more highly than to the price discount; costumer intention to the price ending more highly than to the price discount; there is costumer intention positive attitude in price ending type.
Evaluation Internationalization Programs of Creative Industry Micro Small and Medium Enterprises (MSMEs) in Purbalingga: an Analytical Hierarchy Process (AHP) Method Suliyanto Suliyanto; Weni Novandari; Ary Yunanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 26 No 1 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2019.26.1.1437

Abstract

This study aims to evaluate the program of internationalization of UMKM Creative Industries in Purbalingga . Respondents in this study are the SMEs Creative Industries business people who are considered to have knowledge about the Creative Industry in Purbalingga. Data collection using in-depth interviews, questionnaires, and Focus Group Discussion (FGD). Data analysis used is descriptive qualitative and Analytical Hierarchy Process (AHP). Based on the analysis concluded that several factors lead to non-optimal of Creative Industry MSEs internationalization programs sequences was lack of financial, managerial capabilities, lack of information, government support, and the international environment. In order to optimal, Creative Industry of MSMEs internationalization programs should be conducted to use counseling and sustainable facilitation, in which the government and successful entrepreneurs in the international market help entrepreneurs MSMEs creative industries in Purbalingga to succeed in the international market.
Co-Authors Agus Suroso Agus Suroso Anggita Syafni Aulia Antri Yuwono Aris Kurniawan Aris Susetyo Ary Yunanto Ary Yunanto Ary Yunanto Asmi Ayuning Hidayah Azizahtul Munawaroh Bambang Agus Pramuka Cyntia Dewi Dian Purnomo Jati Eling Purwanto Jati Irawan, Andry Mustaufik Nendyah Roestijawati Nurhayati Indyastuti Nurul Istiqomah Tri Astuti Pramono Hari Adi Rahab Rahab Riswan Riswan Rofi Rachmatiko SITI BAROKAH Siti Zulaikha Wulandari Sri Murni Setyawati Sulasih Sulasih Sulasih Sulasih Sulasih Sulasih Sulasih Sulasih Sulasih Sulasih Susilowati, Dewi Tri Aprilisa Shabariyatun Weni Novandari Weni Novandari Weni Novandari Weni Novandari Weni Novandari Weni Novandari Weni Novandari Weni Novandari Weni Novandari