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Orientasi Berbelanja Pakaian di Distro Suliyanto, S; Wulandari, Siti Zulaikha
Jurnal Trikonomika Vol 11, No 1 (2012): Edisi Juni 2012
Publisher : Jurnal Trikonomika

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Abstract

The purpose of this study was to analyze the effect of shopping orientation towards the purchase of clothing in distro based on personality and gender. The samples were consumers who make purchases clothing in distro in Purwokerto. The sample size in this study was 100 respondents. Sampling is done by purposive sampling method. Analytical tool used are the path analysis and T- test independent samples. The results of this study were need for advice orientation, shopping for fun orientation has positive influence on shopping decisions on distro, while quick shopping orientation has not positive influence both in extrovert and introvert personality, both in male and female respondents. There were no differences, need for advice orientation, quick shopping orientation and shopping for fun orientation between extrovert and introvert personality. Need for advice orientation dan quick shopping orientation male’s were higher than its female but shopping for fun orientation female’s was higher that its male.
PERBANDINGAN EFISIENSI BANK PERKREDITAN RAKYAT DAN BANK UMUM DENGAN PENDEKATAN DATA ENVELOPMENT ANALYSIS Suliyanto Suliyanto; Dian Purnomo Jati
Jurnal Keuangan dan Perbankan Vol 18, No 2 (2014): May 2014
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.974 KB) | DOI: 10.26905/jkdp.v18i2.810

Abstract

The purposes of this study were to measure and to compare levels of efficiency between commercial banks andrural banks. The data used in this study were taken from the banks financial statements published by theCentral Bank of Indonesia during 2009-2011. The sampling technique used was purposive sampling byanalyzing selected 10 commercial banks and 10 rural banks. The method used in this study was Data EnvelopmentAnalysis (DEA) and independent sample t test. Input variables used were deposit, personal expenses andassets, while output variables used were financing and income. The results showed that both commercial banksand rural banks were not efficient. The results of independent sample t-test showed that there was no significantdifference between levels efficiency of commercial banks and rural banks.
MODEL LOYALITAS PELANGGAN PADA PERBANKAN MIKRO: PERCEIVED RISK SEBAGAI VARIABEL MODERASI Suliyanto Suliyanto; Pramono Hari Adi; Eling Purwanto Jati
Jurnal Keuangan dan Perbankan Vol 16, No 3 (2012): September 2012
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.185 KB) | DOI: 10.26905/jkdp.v16i3.1102

Abstract

The purpose of this study was to analyze the effect of relationship marketing on customer satisfaction andswitching cost, to analyze the effect of cutomer satisfaction, relationship marketing and switching cost on customerloyalty, and to analyze percieved risk as a moderation variable on causal relationship between cutomersatisfaction, relationship marketing and switching cost on customer loyalty. The samples were mikro bankingconsumers in Banyumas, Cilacap, Purbalingga and Banjarnegara. The sample size in this study were 120respondents. Sampling was done by purposive sampling method. Analytical tool used were the sub-group regressionanalysis and Chow test.The results of this study were that relationship marketing had positive effect oncustomer satisfaction and switching cost, cutomer satisfaction, relationship marketing and switching cost hadpositive effect on customer loyalty and, percieved risk moderated the relationship between cutomer satisfaction,relationship marketing and switching cost on customer loyalty.
Analisis Strategi Pengembangan Obyek Wisata Air Panas Cipari Kabupaten Cilacap - Suliyanto
Conference In Business, Accounting, And Management (CBAM) Vol 1, No 4 (2012): Conference In Business, Accounting And Management (Cbam) 2012
Publisher : Conference In Business, Accounting, And Management (CBAM)

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Abstract

The aims of this study to analyze the feasibility of investement and to make strategy for the development of tourism destination hot water Cipari in Cilacap regency. Analysis tools to analyze feasibility of market and social economic aspec used descriptive analysis, to analyze the investment feasibility of financial aspec used Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), while the analyze tool to analyze fitness of strategy used SWOT analysis and matrix space analysis. Based on the analysis can be concluded tourism destination hot water Cipari have potencial market and positive effect on economy society, strategy to develop of tourism destination hot water Cipari was agresive.Keywords: feasibility investment, strategy, and tourism destination.
KUALITAS WEBSITE, MEREK WEBSITE, REPUTASI, RASA PERCAYA, DAN RISIKO YANG DIRASAKAN YANG MEMPENGARUHI NIAT BELI PRODUK FASHION ONLINE SHOP Asmi Ayuning Hidayah; Suliyanto Suliyanto
Jurnal Ekonomi Manajemen Vol 5, No 1 (2019): Mei 2019
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v5i1.849

Abstract

This study to analyze the influence of website quality and website brand on purchase intentions mediated by trust and risk perceived by consumers to prove the differences in research results from previous studies conducted by Chang and Chen (2008). This research is a case study using a survey method with questionnaires on respondents who know and are interested in buying fashion shop online products. The selection mechanism of respondents in this study using the random sampling method. The analysis technique uses Structural Equational Model (SEM) with sample 185. The results of this study are variable quality of website, website brand, reputation mediated by trust have a positive effect on purchase intention and negatively affect the perceived risk of consumers. This research can be used by online shopping businesses to increase purchase intention by paying attention to some of these variables.Keywords:website quality; website merk; reputation; risk; purchase intention.Penelitian ini bertujuan untuk menganalisis tentang pengaruh kualitas websitedan merek websiteterhadap niat beli yang dimediasi oleh rasa percaya dan risiko yang dirasakan oleh konsumen untuk membuktikan adanya perbedaan hasil penelitian dari penelitian sebelumnya yang dilakukan oleh Chang dan Chen (2008). Penelitian ini merupakan studi kasus menggunakan metode surveydengan kuisioner pada respondenyang mengetahui dan tertarik untuk membeli produk fashiononline shop. Mekanisme pemilihan responden dalam penelitian ini dengan menggunakan metode random sampling. Teknik analisis menggunakan Structural Equational Model(SEM) dengan sampel 185. Hasil dari penelitian ini adalah variable kualitas website, merek website, reputasi yang dimediasi oleh rasa percaya berpengaruh positif terhadap niat beli dan berpengaruh negative terhadap risiko yang dirasakan konsumen. Penelitian ini dapat dimanfaatkan oleh para pelaku bisnis online shopagar dapat meningkatkan niat beli dengan cara memperhatikan beberapa variabel tersebut.Kata Kunci: kualitaswebsite; merekwebsite; reputasi; risiko yang dirasakan; niat beli.
PENGARUH PENGETAHUAN PEMASARAN TERHADAP HUBUNGAN DENGAN PELANGGAN MELALUI KUALITAS KOMUNIKASI DAN ADAPTABILITAS Suliyanto .
Jurnal Bisnis dan Ekonomi Vol 20 No 1 (2013): vol. 20 No. 1 EDISI Maret 2013
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

Puposes of this study were to explain the influence of marketing knowledge on communication quality and marketing adaptabilitation olso to analysis influence of communication quality and marketing adaptabilitation on customer relationship.To test the empirical models, Structural Equation Modeling (SEM) was used. Sample size of this research were 200 owners and/or managers of Small and Medium Enterprises (SMEs) running food and beverage sector in the residency Banyumas areas. The results showed that marketing knowledge has a positive effect on communication quality and marketing adaptabilitation, marketing quality has a positive effect on customer relationship, but marketing adaptabilitation has no positive effect on customer relationship. Key words: Marketing knowledge, communication quality, marketing adaptabilitation, customer relationship.
Analisis Perbedaan Retail Mix Toko Modern dan Toko Tradisional Sri Murni Setyawati; Suliyanto Suliyanto; Agus Suroso
JBIMA (Jurnal Bisnis dan Manajemen) Vol 6 No 2 (2018): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

This study is to analyze the differences between modern and traditional stores mix retail. The analytical tool used is cluster analysis and different sample pairs. This research will be conducted in Purwokerto. The results showed that elements of customer service in modern stores had significant differences with traditional store customers, the elements of location in modern stores had significant differences with traditional store locations, the store design of modern store had significant differences with traditional store. Merchandise assortments for modern stores have significant differences with traditional store, elements of communication mix in modern store have significant differences with traditional store. Whereas, the elements of pricing in modern shop have no significant differences with the pricing of traditional store.
IDENTIFIKASI KEPUTUSAN PEMBELIAN PADA APLIKASI MARKETPLACE DI MASA PANDEMI COVID-19 MELALUI ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING DAN ONLINE VLOGGER REVIEW Sulasih Sulasih; Weni Novandari; Suliyanto Suliyanto; Anggita Syafni Aulia
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol 7, No 2 (2021): Jurnal Dinamika
Publisher : DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan

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Abstract

The purpose is to identify purchasing decisions on marketplace applications during the Covid 19 pandemic through online customer reviews, online customer ratings and online vlogger reviews. This type of research is quantitative with purposive sampling and accidental sampling techniques and multiple linear regression data analysis techniques. The results of this study indicate that online customer review (X1) has a positive influence on purchasing decisions. Where online customer review (X1) can be used as a benchmark for respondents to make purchasing decisions. In addition, online customer rating (X2) has a positive influence on purchasing decisions. Where online customer rating (X2) can be used as a benchmark for respondents to make purchasing decisions. The online vlogger review variable (X3) has a positive influence on purchasing decisions. Where online vlogger review (X3) can be used as a benchmark for respondents to make purchasing decisions. Simultaneously shows that the independent variables online customer review (X1), online customer rating (X2) and online vlogger review (X3) affect the dependent variable on purchasing decisions (Y) on marketplace applications during the Covid-19 pandemic.
STUDI KELAYAKAN PENDIRIAN PD. BPR BKK MANDIRAJA CABANG PAGEDONGAN DI BANJARNEGARA Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 11 No 2 (2010): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The purpose of this study is to analyze the feasibility of the establishment of PD. BPR BKK Mandiraja Pagedongan Branch in Banjarnegara. Some aspects are analyzed in this study are legal aspects, technical aspects, management aspects, market aspects and financial aspects. Legal aspects, technical aspects, management aspects, market aspects, analysed by descriptive-comparative analysis while financial aspect is analyzed by investment criterion analysis: Payback Period (PP), Net Present Value (NPV), Index Profitability (PI), and Internal Rate of Return (IRR). Based on the analyzis, it can be concluded that establishment of PD. BPR BKK Mandiraja Pagedongan Branch in Banjarnegara is feasible to be executed.
Analisis penggunaan Computer Physician Order Entry (CPOE) terhadap mutu pelayanan dan kepuasan pelanggan di instalasi farmasi Rumah Sakit Margono Soekarjo Purwokerto Nurul Istiqomah Tri Astuti; Suliyanto Suliyanto; Nendyah Roestijawati
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 25 No 2 (2018): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Tujuan penelitian ini adalah untuk menganalisis penggunaan Computer Physician Order Entry (CPOE) terhadap mutu pelayanan dan kepuasan pelanggan di Instalasi Farmasi RS Margono Soekarjo Purwokerto. Jenis penelitian ini menggunakan survei dengan kuisioner yang diberikan kepada pasien rawat jalan RS Margono Soekarjo Purwokerto. Metode pengambilan sampel menggunakan non-probability consecutive sampling, yaitu sampel diambil dari responden yang memenuhi kriteria pemilihan sampel hingga jumlah subjek terpenuhi yaitu 110 responden. Validitas data menggunakan korelasi product moment. Teknik analisis data menggunakan path analysis dengan dibantu software SPSS 20. Hasil analisis data penelitian ini didapatkan hasil bahwa penggunaan Computer Physician Order Entry (CPOE) tidak berpengaruh terhadap waktu tunggu antrian pengambilan obat, kesalahan pemberian obat, dan komunikasi apoteker pasien. Penggunaan Computer Physician Order Entry (CPOE), waktu tunggu antrian pengambilan obat, komunikasi apoteker, dan mutu pelayanan berpengaruh terhadap kepuasan pelanggan dengan arah positif. Kesalahan pemberian obat tidak berpengaruh terhadap kepuasan pelanggan. Berdasarkan hasil tersebut, dapat disimpulkan bahwa penggunaan Computer Physician Order Entry (CPOE) tidak berpengaruh terhadap mutu pelayanan di Instalasi Farmasi RS Margono Soekarjo Purwokerto, namun berpengaruh terhadap kepuasan pelanggan di Instalasi Farmasi S Margono Soekarjo Purwokerto.