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Journal : Jurnal Keuangan dan Perbankan

PERBANDINGAN EFISIENSI BANK PERKREDITAN RAKYAT DAN BANK UMUM DENGAN PENDEKATAN DATA ENVELOPMENT ANALYSIS Suliyanto Suliyanto; Dian Purnomo Jati
Jurnal Keuangan dan Perbankan Vol 18, No 2 (2014): May 2014
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.974 KB) | DOI: 10.26905/jkdp.v18i2.810

Abstract

The purposes of this study were to measure and to compare levels of efficiency between commercial banks andrural banks. The data used in this study were taken from the banks financial statements published by theCentral Bank of Indonesia during 2009-2011. The sampling technique used was purposive sampling byanalyzing selected 10 commercial banks and 10 rural banks. The method used in this study was Data EnvelopmentAnalysis (DEA) and independent sample t test. Input variables used were deposit, personal expenses andassets, while output variables used were financing and income. The results showed that both commercial banksand rural banks were not efficient. The results of independent sample t-test showed that there was no significantdifference between levels efficiency of commercial banks and rural banks.
MODEL LOYALITAS PELANGGAN PADA PERBANKAN MIKRO: PERCEIVED RISK SEBAGAI VARIABEL MODERASI Suliyanto Suliyanto; Pramono Hari Adi; Eling Purwanto Jati
Jurnal Keuangan dan Perbankan Vol 16, No 3 (2012): September 2012
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.185 KB) | DOI: 10.26905/jkdp.v16i3.1102

Abstract

The purpose of this study was to analyze the effect of relationship marketing on customer satisfaction andswitching cost, to analyze the effect of cutomer satisfaction, relationship marketing and switching cost on customerloyalty, and to analyze percieved risk as a moderation variable on causal relationship between cutomersatisfaction, relationship marketing and switching cost on customer loyalty. The samples were mikro bankingconsumers in Banyumas, Cilacap, Purbalingga and Banjarnegara. The sample size in this study were 120respondents. Sampling was done by purposive sampling method. Analytical tool used were the sub-group regressionanalysis and Chow test.The results of this study were that relationship marketing had positive effect oncustomer satisfaction and switching cost, cutomer satisfaction, relationship marketing and switching cost hadpositive effect on customer loyalty and, percieved risk moderated the relationship between cutomer satisfaction,relationship marketing and switching cost on customer loyalty.