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All Journal Jurnal Manajemen Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JEMMA | Journal of Economic, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Economics and Management Research Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Liza Mumtazah Damarwulan
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Destination Atmosphere and Destination Branding: As an Effort to Promote Tourism in Banten Liza Mumtazah Damarwulan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1799

Abstract

This study departs from the problem that there are still many tourist attractions or tourist destinations in Indonesia that have not been exposed and need a touch of promotion in order to encourage the level of tourist visits. One of them is by using destination branding and destination atmosphere as an effort to attract the interest of visiting the community and in the end the community can make a decision to visit the destination tourist location. This study aims to further examine the destination branding and destination atmosphere as an effort to promote tourism in Banten. This type of research is quantitative research. The data collection technique in this study was conducted by survey techniques using a questionnaire as a research instrument, with a purposive sampling technique. Data analysis used (SEM) analysis techniques and AMOS program analysis tools. The results show that there is a positive and significant influence between social media and visiting interest, destination branding has a positive and significant effect between visiting interest, destination atmosphere has a positive and significant effect between g and visiting interest, there is a positive and significant influence between destinations. Branding with visiting decisions, there is no positive and significant influence between destination atmosphere and visiting decisions, and there is a positive and significant influence between interest in visiting and visiting decisions.
Interaction Between Market Orientation and Marketing Performance Through Dynamic Marketing Capabilities Dicky Dwi Hartanto; Meutia Meutia; Liza Mumtazah Damarwulan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7294

Abstract

Indonesian handicrafts are one of the prides of Indonesia, because since 2015 handicrafts have been listed as one of the three sub-sectors that contribute to the GDP of the largest creative economy in Indonesia. Based on data from the Office of Cooperatives and Small and Medium Enterprises of Banten Province, there was a decline in the pottery business including, a decrease in income of 36% (thirty six percent) for the last 3 years (2019-2021). Therefore, pottery business actors need the ability to facing the market changes such as market orientation, to meet consumer needs that have a positive impact on marketing performance. The main problem in this study is how to improve the marketing performance of pottery business actors through market orientation and the purpose of this study is to analyze the role of market orientation variables with intervening variables, including dynamic marketing capabilities and market entry speed, in improving marketing performance. This research used quantitative methods with 83 pottery business actors in Banten Province as the object of research with sampling technique uses non probability sampling (purposive sampling) and using SEM PLS to analyze the data. Finding:  This research proves that Market Orientation affects Dynamic Marketing Capabilities and Market Entry Speed on marketing performance. In this study it was found: 1) Market Orientation has a negative effect on Marketing Performance 2) Dynamic Marketing Capability and Market Entry Speed have a positive effect on Marketing Performance 3) Dynamic Marketing Capability and Market Entry Speed mediate Market Orientation on Marketing PerformanceThis research proves that Market Orientation has a negative effect on Marketing Performance and prove that Dynamic Marketing Capabilities and Market Entry Speed mediate Market Orientation on Marketing Performance
Co-Authors Dicky Dwi Hartanto Hapzi Ali Ismayanti Istanto Krisloana Kendali Meutia Meutia Raden Novi Hamzah Shafira Maharani Firdaus Shine Pintor Siolemba Patiro Tika Mariska Wawan Prahiawan