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All Journal JKTP Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya
Putu Widya Darmayanti
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Arts Languange, Linguistic, Communication & Media Social Sciences Other

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PENGEMBANGAN POTENSI DESA SELONG BELANAK SEBAGAI DESTINASI WISATA Hasan Basri; I Made Darma Oka; I Wayan Lanang Nala; Putu Widya Darmayanti; I Wayan Sukita
Jurnal Kajian dan Terapan Pariwisata Vol 4 No 2 (2024): Edisi Mei
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v4i2.85

Abstract

This research examines the potential of Selong Belanak Village to be developed into a tourist destination in Central Lombok. Data collection methods include observation, documentation, interviews and focus group discussions. Informants were determined using purposive sampling. Data analysis were carried out by using qualitative and quantitative analysis through SWOT analysis to examine strengths, weaknesses, opportunities and challenges faced in the future. The results of the SWOT analysis of Selong Belanak village show that from the internal side the results are in the good category with a value of 3.10, as well as from the external analysis side it is in the good category with a value of 3.06. This means that this village has the potential to be developed into a tourist destination. It is recommended that the development of this tourist destination must be carried out by synergizing all relevant pentahelic actors (government, academics, business people, the media and local communities).
PERAN DIGITAL MARKETING DALAM PENGEMBANGAN DESA WISATA DI KABUPATEN TABANAN Putu Widya Darmayanti; I Made Darma Oka; Fransiska Fila Hidayana
Jurnal Kajian dan Terapan Pariwisata Vol 3 No 2 (2023): May Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v3i2.78

Abstract

This article examines the role of digital marketing in the development of tourist villages. This research uses qualitative data. Collecting data using in-depth interviews with community leaders. Data analysis used qualitative data analysis techniques. The results showed that the role of digital marketing in tourist villages makes big contribution to influences the sustainability of tourist villages. The development of digital marketing is able to have positive impact in introducing and promoting tourism villages. The application of digital marketing carried out by each tourism can be an opportunity for the number of tourist visits. It is recommended that the tourism stakeholders must synergize to the development of the tourism village remains sustainable.
Co-Authors Fransiska Fila Hidayana Hasan Basri I Ketut Sumadi I Made Darma Oka I Wayan Lanang Nala I Wayan Sukita