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All Journal Jurnal Bisnis dan Kewirausahaan Neraca Manajemen, Akuntansi, dan Ekonomi
I Wayan Siwantara
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Economics, Econometrics & Finance Environmental Science

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Peranan Sosial Media dalam Menentukan Daerah Tujuan Wisata Nyoman Indah Kusuma Dewi; I Putu Astawa; I Wayan Siwantara; I Gusti Agung Bagus Mataram
Jurnal Bisnis dan Kewirausahaan Vol 15 No 3 (2019): JBK - Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.856 KB) | DOI: 10.31940/jbk.v15i3.1462

Abstract

Tourism marketers are currently using technology to approach their target markets. The tourism sector not only using the internet but also started using other applications such as social media. The most important thing to change since the use of information technology is the existence of direct communication between service providers or products with buyers through channels that focus on information and data. Changes in consumer behavior also occur. Consumers are paying more attention to the importance of information and services. The use of the internet and various means of information and communication (ICT) in tourism marketing can increase the competitive power of tourism sector companies. The purpose of this study is to determine the role of social media in providing consideration for tourists, especially among young people as users of social media in making the decision to travel. The study was conducted by survey and data were analyzed with descriptive statistics. The informant stopped when interviewing reaching 30 tourists. Informants were taken by purposive sampling technique. From this study, it was concluded that teenagers, now millennials, seek information on Regional Destinations through the Internet on their cellphones and through friends and relatives. Applications used to search for information on the Internet are Facebook, Video Sharing Sites (Youtube) and Photo sharing sites such as Instagram and Flicker. They will share information and photos before and after they travel. Further research suggestion would be exploration of digital marketing.
ANALISIS PERSON JOB FIT DAN PERSON ORGANIZATION FIT SERTA PENGARUHNYA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DENGAN KOMITMEN ORGANISASIONAL SEBAGAI MEDIASI DI HOTEL MELIA BALI INDONESIA Stella Sinthya Dewi; Ida Bagus Putu Suamba; I Wayan Siwantara
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 11 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i11.4703

Abstract

An organization within a company cannot function without the assistance of human resource management (HRM). The HRM within the company generally needs to be well-maintained and carefully considered. This research was conducted on the contract employees of Melia Bali Indonesia, the aim of this research is to determine how person-job fit and person-organization fit affect organizational citizenship behavior with organizational commitment as a mediator among employees of Melia Bali Indonesia. This study is a descriptive quantitative research with a sample of 141 respondents. Data collection techniques in this research used questionnaires and were assisted by SmartPLS. Testing in the SEM analysis shows that the direct effects of the Person-Job Fit variable on Organizational Citizenship Behavior have a T-statistic value of 5.730 or more than 1.96. Meanwhile, the Person-Organization Fit variable on Organizational Citizenship Behavior has a T-statistic value of 11.087 or more than 1.96. Additionally, the results of the indirect effects of the Person-Job Fit and Person-Organization Fit variables on Organizational Citizenship Behavior through Organizational Commitment are not significant. This research concludes that the independent variables directly and significantly affect the dependent variable without the need for the intervening variable. Keywords: Person Job Fit, Person Organization Fit, Organizational Citizenship Behavior, Organization Commitment
Co-Authors I Gusti Agung Bagus Mataram Ida Bagus Putu Suamba Nyoman Indah Kusuma Dewi Putu Astawa Stella Sinthya Dewi