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EFFECT OF THE IMPLEMENTATION OF KEY PERFORMANCE INDICATOR ON CAREER DEVELOPMENT AT THE ONE LEGIAN I Made Dede Ardika; I Gusti Agung Bagus Mataram; I Gede Mudana
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 3 (2018): September 2018
Publisher : Politeknik Negeri Bali

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It is important to always develop a career for all employees for a company including hotel companies, because employees are one of the assets used by companies to achieve corporate goals that have been set previously. The purpose of this study is to determine the effect of key performance indicators applicant to the career development. The ONE Legian is a research location with 55 respondents. Data collection methods used were questionnaires and observations. Data processing techniques that is the test of validity and reliability, and data analysis techniques, namely simple regression and hypothesis testing. The results of the analysis of this study indicate that the implementation of key performance indicators have a significant positive effect on career development. From the results of t test obtained t-count value 6.590> t-table 1.674 with probability 0.000. Because the probability value is much less than 0.05, therefore the key performance indicator variable partially has significant positive effect on career development at The ONE Legian

ANALYSIS OF RECEPTIONIST SERVICE QUALITY FOR THE TOURISTS’ SATIFACTION AT THE GRAND INNA HOTEL KUTA Ni Kadek Tuwin Patriani; I Gusti Agung Bagus Mataram; I Made Darma Oka; I Ketut Sadia
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 3 (2018): September 2018
Publisher : Politeknik Negeri Bali

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This research is motivated by the receptionist role known as the first and last impression of the guest. Quality of service is the thing that affects customer satisfaction. This research is aimed at knowing how the receptionist’s service quality towards customer satisfaction in Grand Inna Kuta. The data was collected through the distribution of questionnaires. While, the technique of sampling applied was incidental sampling of 85 respondents. The data was analyzed using multiple linear regression with SPSS 20 software through the techniques of validity and reliability, and importance performance analysis. The results show that in general the assessment of guests staying at the Grand Inna Kuta hotel, regarding the quality of receptionist services at the hotel, can be satisfactory. This can be shown from the analysis where the average value of perception is 3.9. Indicator that make good perception is able to answer questions, able to give clear and easy to understand information, completeness and readiness of receptionist staff, knowledge of existing facilities at Grand Inna Kuta, ability of staff to quickly respond to problems of tourist complaints, general knowledge about Bali, hospitality of receptionist staff, timeliness, ease of receptionist staff to be met, helpful, politeness of receptionist staff, language mastery and courtesy of the reception staff. Indicator that formed a bad perception is the timeliness of the receptionist staff in serving the guests

Peranan Sosial Media dalam Menentukan Daerah Tujuan Wisata Nyoman Indah Kusuma Dewi; I Putu Astawa; I Wayan Siwantara; I Gusti Agung Bagus Mataram
Jurnal Bisnis dan Kewirausahaan Vol 15 No 3 (2019): JBK - Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Tourism marketers are currently using technology to approach their target markets. The tourism sector not only using the internet but also started using other applications such as social media. The most important thing to change since the use of information technology is the existence of direct communication between service providers or products with buyers through channels that focus on information and data. Changes in consumer behavior also occur. Consumers are paying more attention to the importance of information and services. The use of the internet and various means of information and communication (ICT) in tourism marketing can increase the competitive power of tourism sector companies. The purpose of this study is to determine the role of social media in providing consideration for tourists, especially among young people as users of social media in making the decision to travel. The study was conducted by survey and data were analyzed with descriptive statistics. The informant stopped when interviewing reaching 30 tourists. Informants were taken by purposive sampling technique. From this study, it was concluded that teenagers, now millennials, seek information on Regional Destinations through the Internet on their cellphones and through friends and relatives. Applications used to search for information on the Internet are Facebook, Video Sharing Sites (Youtube) and Photo sharing sites such as Instagram and Flicker. They will share information and photos before and after they travel. Further research suggestion would be exploration of digital marketing.

Implementation of Marketing Mix to Increase Meeting Events Kadek Wirantari; I Nyoman Rajin Aryana; I Ketut Sutama; I Gede Mudana; Made Ruki; I Gusti Agung Bagus Mataram
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

ABSTRACT Purpose: This study aims to analyze the application of marketing mix in this case 7Ps (product, price, place, promotion, people, process, and physical evidence) in increasing the number of meetings at a 5-star hotel located in Kuta area, Bali, Indonesia. Research methods: Data collection was carried out by observation, interviews, documentation, and questionnaires with a total of 150 respondents from professional conference organizers who had held a meeting at the hotel. The analysis technique used in this study is qualitative and quantitative analysis. Results and discussion: The implementation of the marketing mix applied by the hotel is such as providing a meeting place including facilities and meeting equipment, providing prices following client budgets, promoting using brochures, websites, through sales calls and telemarketing, routinely checking the conditions of the meeting place. The most effective variable influencing the increase in the number of meeting events is by looking at the results of the beta standard coefficient of the largest value, namely the physical evidence variable with the largest value of 0.266 with sig 0.00 which means that the physical evidence variable most effectively influences the number of meetings Implication: The factors causing the ineffectiveness of the variable of the marketing mix based on the results of the interview are less than optimal employee performance and promotions that are carried out less and are less effective in selling meeting packages. Keywords: marketing mix, meeting events, multiple linear analysis regression.

Implementation of Marketing Mix to Increase Meeting Events Kadek Wirantari; I Nyoman Rajin Aryana; I Ketut Sutama; I Gede Mudana; Made Ruki; I Gusti Agung Bagus Mataram
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i2.18

ABSTRACT Purpose: This study aims to analyze the application of marketing mix in this case 7Ps (product, price, place, promotion, people, process, and physical evidence) in increasing the number of meetings at a 5-star hotel located in Kuta area, Bali, Indonesia. Research methods: Data collection was carried out by observation, interviews, documentation, and questionnaires with a total of 150 respondents from professional conference organizers who had held a meeting at the hotel. The analysis technique used in this study is qualitative and quantitative analysis. Results and discussion: The implementation of the marketing mix applied by the hotel is such as providing a meeting place including facilities and meeting equipment, providing prices following client budgets, promoting using brochures, websites, through sales calls and telemarketing, routinely checking the conditions of the meeting place. The most effective variable influencing the increase in the number of meeting events is by looking at the results of the beta standard coefficient of the largest value, namely the physical evidence variable with the largest value of 0.266 with sig 0.00 which means that the physical evidence variable most effectively influences the number of meetings Implication: The factors causing the ineffectiveness of the variable of the marketing mix based on the results of the interview are less than optimal employee performance and promotions that are carried out less and are less effective in selling meeting packages. Keywords: marketing mix, meeting events, multiple linear analysis regression.

Implementation of Offline Travel Agent Promotion Model to Increase Room Occupancy Putu Wila Pradnya Paramita; I Putu Astawa; I Gusti Agung Bagus Mataram; I Putu Sudira
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i1.3

ABSTRACT Purpose: The purpose of this research is to find out the implementation of a promotion model for offline travel agents at The Ritz-Carlton Bali, Indonesia, and to find out how is the influence of reservation through offline travel agents to increase room occupancy at the hotel. Research methods: The data analysis technique was carried out with qualitative analysis and quantitative analysis. Qualitative analysis is performed on primary data by interview and direct observation, to find out the promotional model carried out at hotel for offline travel agents in an effort to increase room occupancy at The Ritz-Carlton Bali. Quantitative analysis is performed on secondary data, such as classic assumption test, simple linear regression analysis, correlation analysis, t-test, and coefficient of determination by using SPSS version 25. Results and discussion: Nowadays the accommodation competition in tourism industries is very tight and The Ritz-Carlton Bali is trying to win the competition by implementing the offline travel agent promotion model in an effort to increase room occupancy rate. Implication: Based on the result of coefficient determination in this study, reservation through offline travel agent has significant influence to the room occupancy rate of 54,8% while 45,2% is influenced by other factors. Keywords: promotion, reservation, offline travel agent, room occupancy.

Implementation of Standard Operating Procedures of Food and Beverage Service at Infinity8 Bali Hotel Ni Putu Sri Devi Wahyuniati; I Gusti Agung Bagus Mataram; Ni Luh Eka Armoni; I Ketut Suja
International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i1.235

Purpose: This study aims to determine the implementation of standard operating procedures applied by food and beverage service employees and the managements to improve food and beverage service. Research methods: This study uses a qualitative descriptive analysis technique, which systematically describes the data obtained during the study starting from interviews, observations, questionnaires, literature studies, and quantitative descriptive analysis using a 5-level Likert scale. Data were obtained by distributing questionnaires on the implementation of standard operating procedure of food and beverage service to 9 respondents in the food and beverage service department. Results and discussion: From 13 standard operating procedures there are 11 standard operating procedures that have been implemented optimally, and 2 of standard operating procedures which is not maximum implementated yet such as selling by recommendation with a value of 3.81 and serving food and beverage with a value 4.19, as well as several points in standard operating procedures for seat the guest and menu presentation with a value of below 4.11. Implication: Conducting training, improving and maintaining the application of standard operating procedures, improving supervision and communication, and conducting evaluations to improve the services provided to guests need to do better. Keywords: implementation, standard operating procedures, food and beverage service.

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