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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Community Development Sharia Economic and Management Business Journal (SEMBJ)
Yesiana Ihda Kusnayain
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing Public Health Social Sciences Other

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How Employer Branding Attract the Generation Z Students to Join on Start-up Unicorn Dediek Tri Kurniawan; Andro Agil Nur Rakhmad; Ooji Futari II; Yesiana Ihda Kusnayain
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 7 No 2 (2021): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.396 KB) | DOI: 10.21070/jbmp.v7i2.1531

Abstract

The development of the world revolution has changed the paradigm and stigmas of organizational quality to increase competitiveness from various human resource perspectives. Increasing global challenges have made the employer branding strategy a concern for global research. This study examines the effect of employer branding on Generation Z students' attractiveness and employer choices at unicorn start-ups in Indonesia. This study uses the Structural Equation Model Partial Least Square (SEM-PLS). This study got a total of 200 respondents who fit the criteria. This study's dimensions of employer branding are work culture, ethics & CSR, diversity, and salary & incentives. From the results of this study, the dimensions that proved to be influential were Ethics and CSR, and Diversity. Besides, work culture and salary & incentives are not proven to significantly affect the attractiveness of Generation Z students to Indonesian unicorn start-ups. Social media is proven to have a significant effect on both attractiveness and choice of workplace (employer of choice) Generation Z students at Indonesian unicorn start-ups.
Pembuatan Website Wisata Desa Gajahrejo Dalam Meningkatkan Daya Saing Sebagai Desa Wisata Sekaligus Memasarkan Produk Unggulan Desa Dediek Tri Kurniawan; Arum Prasasti; Raisa Fitri; Inanda Shinta Anugrahani; Yesiana Ihda Kusnayain
Journal of Community Development Vol. 1 No. 1 (2020): October
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1346.338 KB) | DOI: 10.47134/comdev.v1i1.3

Abstract

Indonesia is a country with good economic growth, one of the main contributors of gross domestic product (GDP) is the tourism sector. The country's foreign exchange receipts from the sector continued to grow to US$ 16.11 Billion in 2018. The existence of tourist villages is now a concern of the government in increasing economic equality and reducing the Gini ratio from Indonesia. The potential of tourist villages is huge, about 1,734 potential tourist villages that have the potential to be developed salag the only one is Gajahrejo village located south of malang regency. Gajahrejo village has tremendous economic potential with its wealth and superior products. So, the creation of a website is one of the solutions to the economic improvement of Gajahrejo village. By using waterfall method in the development process that begins with analysis until maintenance is able to provide outstanding website results, by going through 3 stages namely preparation, implementation, and evaluation. With the process and methods used produced a website that serves as a data center and the sale of products from Gajahrejo village as an effort to strengthen the branding of the village.
Gendered Push-Pull-Mooring: Investigating E-Wallet Switching Intention in Indonesia Deni Bagas Pradana; Yesiana Ihda Kusnayain; Ahmad Maulana Rahmansyah; Ananta Mahogra Bachtiar; Hanang Ilham Yohana
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 3 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i3.2614

Abstract

ABSTRACT Introduction: This study examines e-wallet switching intention in Indonesia through the Push–Pull–Mooring (PPM) framework, integrating Dissatisfaction with System Quality (DS) and Privacy Concerns (PC) as push factors, Perceived Benefits (PB) as pull factor, and Social Influence (SO) and Inertia (IN) as mooring factors. Gender serves as a grouping variable analyzed via Multi-Group Analysis (MGA). Methods: A quantitative explanatory design was employed with 258 valid responses from active Indonesian e-wallet users. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0, followed by MICOM and permutation-based MGA based on gender (0 = male, n = 102; 1 = female, n = 156). Results: DS (β = 0.391, p = 0.000) and PB (β = 0.138, p = 0.014) significantly influence switching intention, while SO (β = 0.274, p = 0.000) also exerts a significant positive effect. IN (β = 0.134, p = 0.063) and PC (β = −0.052, p = 0.392) do not significantly influence switching intention. R² = 0.438. MICOM confirms partial measurement invariance. Bootstrap MGA reveals no statistically significant gender differences across all paths. Conclusion: Dissatisfaction with system quality and social influence are primary drivers of e-wallet switching intention, while perceived benefits act as an additional pull driver. The absence of significant gender differences supports universal, gender-inclusive retention strategies. Providers should prioritize service reliability, privacy transparency, and benefit-enhancement programs to minimize user migration.
Analyzing Consumer Behavioral Intention to Utilize Food Delivery Services in Ride-Hailing Apps: A Study of Malang’s Culinary MSME Yesiana Ihda Kusnayain; Naufal Dzakwana Muhammad; Dediek Tri Kurniawan; Achmad Fajar Alfian Sodiq
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 3 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i3.2606

Abstract

Background: The MSME sector, especially the food and beverage industry, is a critical pillar for national economic stability and employment. However, actual field conditions reveal that technological implementation among small business actors does not always progress smoothly. Moreover, previous empirical findings concerning the effects of UTAUT constructs on technology adoption intentions within small enterprises still yield inconsistent and contradictory results. Method: This study employed a quantitative approach with explanatory and correlational research design. A sample of 173 Culinary SME respondents was selected using purposive sampling were collected through closed questionnaires with a 1-5 Likert scale. Data analysis utilized Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS 4.0 software. Results: The result showed that the structural model reveals a highly synchronized, positive network of behavioral and infrastructural dependencies. The verification of Effort Expectancy confirms that application simplicity is an essential catalyst in reducing initial resistance to technology. Conclusion: This study validates the UTAUT model within the supply-side ecosystem of culinary MSMEs in Malang City. Empirical findings show that digital transformation in small food businesses is driven by a synchronized mix of cognitive, social, and structural factors. Specifically, performance expectancy, effort expectancy, social influence, and facilitating conditions shape merchants' intentions to adopt online food delivery platforms. Ultimately, behavioral intention and facilitating conditions successfully translate this willingness into sustained, routine technology usage.
Co-Authors Achmad Fajar Alfian Sodiq Ahmad Maulana Rahmansyah Ananta Mahogra Bachtiar Andro Agil Nur Rakhmad Anugrahani, Inanda Shinta Arum Prasasti Deni Bagas Pradana Hanang Ilham Yohana Kurniawan, Dediek Tri Naufal Dzakwana Muhammad Ooji Futari II Raisa Fitri