Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Penelitian dan Pengabdian Masyarakat Sharia Economic and Management Business Journal (SEMBJ)
Naufal Dzakwana Muhammad
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Why Popularity is Not Enough: Identity-Based Drivers of Green Purchase Value among Gen Z Consumers Naufal Dzakwana Muhammad; Agung Winarno; Fuad Abdul Fattah; Feri Dwi Riyanto; Rizka Fatkhin Nisa
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 11 No. 1 (2026): April 2026
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v11i1.7327

Abstract

The objective of this study is to understand the psychological mechanisms that affect green purchase value and willingness to pay more for green household products among Gen Z consumers in Indonesia, using the bandwagon effect and the need for uniqueness. This study used a quantitative approach, and 344 respondents were collected with the condition that Generation Z have experience purchasing, or care about green household products, and data was analyzed with PLS-SEM. The outcome is bandwagon effect has no affect on the green purchase value household products, while need for uniqueness has a affect. The green purchase value was proven to have a strong effect on the willingness to pay more. Furthermore, environmental self-efficacy negatively moderated the relationship between bandwagon effect and green purchase value and strengthened the relationship between need for uniqueness and green purchase value. By mapping the green consumption patterns of Generation Z in developing countries, we can see that individual-based mechanisms still play an important role, although they will differ from the surrounding social norms
Membangun Brand Inklusif: Strategi Branding dan Pemasaran untuk Produk Usaha Mikro Kecil Menengah Difabel Priangga Eko Saputra; Titis Shinta Dhewi; Afwan Hariri Agus P; Naufal Dzakwana Muhammad; Daffa Hikary Sukma Dinata
Jurnal Pemberdayaan Masyarakat Vol 10 No 2 (2025): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v10i2.12417

Abstract

This Community Partnership Program was implemented to enhance the capacity of micro, small, and medium enterprise (MSME) actors with disabilities in Banyuwangi in the areas of branding and digital marketing. The program was specifically designed to address challenges of accessibility, social stigma, and limited access to technology faced by MSMEs with disabilities in building competitive brands. The activities were carried out through three stages: preparation stage in the form of coordination and socialization, implementation of training using modules (basic branding with an inclusive approach, visual design based on accessible technology, and adaptive digital marketing), and continuous evaluation. The approach used integrates digital accessibility principles and branding strategies that utilize the uniqueness of disability identity as product differentiation. Quantitative achievements showed significant improvements in branding comprehension (73%), brand name development (85%), logo creation (80%), design technology mastery (75%), and digital marketing planning (90%). Qualitative achievements include participants' success in forming brand identities that utilize disability perspectives as unique value, increased self-confidence, motivation, and the ability to transform disability identity into competitive advantage. The program demonstrates the effectiveness of inclusive approaches in strengthening the competitiveness of MSMEs with disabilities sustainably.
Integrated Assistance for the Management of Local Potential-Based Agrohorticultural SMEs in Encouraging Product Competitiveness and Village Economic Sustainability Iva Khoiril Mala; Dede Rusmana; Naufal Dzakwana Muhammad; Anastasya Putri Ima Oktavia; Cahya Distina
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 4 (2026): November 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/k4yded17

Abstract

This community service activity aims to develop an integrated mentoring model based on local potential through strengthening aspects of production, business management, and digital marketing for agrohorticultural SMEs in Purworejo Village, Wonogiri Regency. The implementation method uses the Participatory Action Research (PAR) approach  which includes observation, Focus Group Discussion (FGD), training, implementation assistance, monitoring, and evaluation. The results of the activity show that mentoring is able to improve the ability of MSME actors to prepare production process standards, record finances, calculate cost of production, build product identity, and utilize digital media as a means of marketing. The broader impact of this program is the formation of a regional potential-based business ecosystem that supports increasing the added value of local commodities, expanding market access, and strengthening the sustainability of the village economy. The resulting assistance model is adaptive and can be replicated in other agrarian areas that have similar resource characteristics
Analyzing Consumer Behavioral Intention to Utilize Food Delivery Services in Ride-Hailing Apps: A Study of Malang’s Culinary MSME Yesiana Ihda Kusnayain; Naufal Dzakwana Muhammad; Dediek Tri Kurniawan; Achmad Fajar Alfian Sodiq
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 3 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i3.2606

Abstract

Background: The MSME sector, especially the food and beverage industry, is a critical pillar for national economic stability and employment. However, actual field conditions reveal that technological implementation among small business actors does not always progress smoothly. Moreover, previous empirical findings concerning the effects of UTAUT constructs on technology adoption intentions within small enterprises still yield inconsistent and contradictory results. Method: This study employed a quantitative approach with explanatory and correlational research design. A sample of 173 Culinary SME respondents was selected using purposive sampling were collected through closed questionnaires with a 1-5 Likert scale. Data analysis utilized Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS 4.0 software. Results: The result showed that the structural model reveals a highly synchronized, positive network of behavioral and infrastructural dependencies. The verification of Effort Expectancy confirms that application simplicity is an essential catalyst in reducing initial resistance to technology. Conclusion: This study validates the UTAUT model within the supply-side ecosystem of culinary MSMEs in Malang City. Empirical findings show that digital transformation in small food businesses is driven by a synchronized mix of cognitive, social, and structural factors. Specifically, performance expectancy, effort expectancy, social influence, and facilitating conditions shape merchants' intentions to adopt online food delivery platforms. Ultimately, behavioral intention and facilitating conditions successfully translate this willingness into sustained, routine technology usage.
Co-Authors Achmad Fajar Alfian Sodiq Afwan Hariri Anastasya Putri Ima Oktavia Cahya Distina Daffa Hikary Sukma Dinata Dede Rusmana Feri Dwi Riyanto Fuad Abdul Fattah Iva Khoiril Mala Kurniawan, Dediek Tri Priangga Eko Saputra Rizka Fatkhin Nisa Titis Shinta Dhewi, Titis Yesiana Ihda Kusnayain