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All Journal SEIKO : Journal of Management & Business Accounting Profession Journal (APAJI) Proceeding of The International Conference on Economics and Business Journal of Career Development
A. Reski Fausia Putri
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Economics, Econometrics & Finance Public Health Social Sciences

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Journal : Journal of Career Development

 1 
PENGUATAN LITERASI KEWIRAUSAHAAN DAN BISNIS DIGITAL PADA KELOMPOK UKM LORONG 310 KOTA MAKASSAR Ismaila Tompo; Ifah Finatry Latiep; A. Reski Fausia Putri; Ahmad Farhan
Journal of Career Development Vol 1, No 1 (2023): Journal of Career Development
Publisher : Career Development Center Division at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (118.321 KB) | DOI: 10.37531/jcd.v1i1.13

Abstract

Abstrak Pelaku usaha di tuntut untuk memiliki kemampuan menerima sebuah informasi dan juga diimbangi dengan kemampuan untuk menelusur dan mengidentifikasi informasi yang diterima terutama dalam bentuk digital atau yang disebut dengan kemampuan literasi digital dan kewirausahaan. Hasil pelaksanaan kegiatan PKM menunjukkan kondisi dimana para anggota kelompok UKM pada lorong ini telah mapu menghasilkan produk untuk dipasarkan namun literasi kewirausahaan dan bisnis digital dari anggota kelompok UKM 310 masih kurang sehingga dibutuhkan kegiatan pengembangan kemampuan literasi digital bagi setiap individu sebagai pelaku usaha agar dapat dengan mudah dalam mencari, menemukan, memanfaatkan dan menggunakan teknologi informasi untuk memajukan usaha yang dijalankan Kata kunci: Kewirausahaan, Bisnis Digital, UKM Lorong Abstract Business actors are required to have the ability to receive information and be balanced with the ability to search and identify information received, especially in digital form or what is called digital literacy and entrepreneurship skills. The results of the implementation of PKM activities show conditions where the members of the UKM group in this hall have been able to produce products to be marketed but the entrepreneurial and digital business literacy of the members of the 310 UKM group is still lacking so that digital literacy skills development activities are needed for each individual as a business actor so that they can easily in seeking, finding, utilizing and using information technology to advance the business being carried out. Keywords: Entrepreneurship, Digital Business, Hallway-based SMEs
PENGGUNAAN VIDEO KONTEN DALAM MEMPERKUAT PROMOSI PRODUK Reski Fausia Putri; Ifah Finatry Latiep
Journal of Career Development Vol 1, No 2 (2023): Journal Of Career Development
Publisher : Career Development Center Division at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jcd.v1i2.42

Abstract

This study aims to explore and analyze the role of video content in strengthening product promotion in MSMEs. In an increasingly advanced digital age, visual content such as videos has become an effective tool in captivating the attention of consumers and reaching a wider target market. This research method involves analyzing secondary data from previous research and case studies of companies that have successfully used video content in product promotion. In addition, surveys were also conducted to consumers involved in video marketing campaigns to gather their responses and preferences towards the use of video content. The results of this study are expected to provide insight into the effectiveness of using video content in strengthening product promotion, in MSMEs including its impact on brand awareness, consumer purchase intent, and interaction with promotional content. The research will also identify key factors that influence the success of a video marketing campaign, such as video length, narration, and other creative elements. The results of this study are expected to be useful for marketing practitioners and business decision makers in planning effective marketing strategies using video content.
PENGUATAN MINDSET DAN KARAKTER KEWIRAUSAHAAN Rachman, Abdul Nasir; Abbas, Abbas; Latiep, Ifah Finatry; Lantang, Dianita Veronica; Putri, A Reski Fausia
Journal of Career Development Vol 2, No 1 (2024): Journal Of Career Development
Publisher : Career Development Center Division at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jcd.v2i1.102

Abstract

Penelitian ini bertujuan untuk memberikan informasi kepada masyarakat desa bahwa Penguatan Mindset dan karakter berwirausaha dikalangan pemuda dan masyarakat sangat berperan penting dalam peningkatan usaha dan penghasilan para pelakubisnis UMKM yang memiliki manfaat sangat besar karena bisa membantu pergerakan roda ekonomi rakyat dalam penguatan sektor ekonomi lokal, serta bagaimana upaya dan usaha agar kegiatan kewirausahaan masayarakat ini tidak terputus jangkauan pemasaran dan pembinaannya dalam menjangkau pangsa pasar yang lebih luas, dan sangat diharapkan peran pemerintah desa untuk turut aktif didalam mendorong kegiatan UMKM ini dengan cara melibatkan mereka untuk berpartisipasi aktif didalam melakukan kegiatan pameran ekspo UMKM yang biasanya sering dilakukan oleh pemerintah kabupaten, tingkat kecamatan dan tingkat desa. Dengan kegiatan ini diharapkan nantinya para pelaku bisnis UMKM desa tabo – tabo bisa memasuki pemasaran produk yang bersakala nasional dan internasional.Kata kunci: Penguatan mindset; Karakter Kewirausahaan; UMKM.
Co-Authors Abbas Abbas, Abbas Abdul Nasir Rachman Ahmad Farhan Aprilius, Adrianus Ifah Finatry Latiep Ismaila Tompo K, Suprianto Lantang, Dianita Veronica Nur fajri Irvan Roni Herison