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PENGARUH GAYA KEPEMIMPINAN, DISIPLIN KERJA DAN MOTIVASI TERHADAP KINERJA PEGAWAI PADA DINAS PERDAGANGAN DAN PERINDUSTRIAN KABUPATEN GOWA Nur Fatma; Ifah Finatry Latiep; Reni Furwanti
Jurnal GeoEkonomi Vol. 11 No. 1 (2020)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.748 KB) | DOI: 10.36277/geoekonomi.v11i1.114

Abstract

This study aims to determine the effect of leadership style, work discipline and motivation on the performance of employees at the Trade and Industry Service of Gowa Regency. This type of research is quantitative research that is to find out and analyze the influence of leadership style, work discipline and motivation on the performance of the District Trade and Industry Office. The results of this study found that leadership style has a positive and not significant effect on performance, work discipline has a positive and significant effect on employee performance, motivation has a positive and not significant effect on employee performance. Work motivation has the most dominant influence positively and significantly on the performance of employees of the Trade and Industry Office of Gowa Regency.
Analisis Keputusan Pembelian Produk Menggunakan Persepsi Harga Dan Kualitas Produk Nur Fatma; Nur Fajri Irfan; Ifah Finatry Latiep
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i2.1674

Abstract

Abstrak Tujun penelitan inii untuk mengetahui pengruh secara parsial dan simultan darii variabel harga dan kualitas produk terhadp keputusan pembelian produk pada Toko Cv. Chambers Celebes di Makassar, dimana pada penelitian ini peneliti menggunakan sampel jenuh dengan jumlah sampel 80 orang. Metode penelitian yang digunakan adalah pendekatan kuantitatif model regresi berganda dengan menggunakan alat bantu SPSS Versi 22. Hasil penelitian ini menunjukkan bahwa harga yang dipersepsikan sesuai oleh konsumen yang ditunjang oleh produk berkualitas yang ditawarkan akan memberi penguatan bagi konsumen ataupun pelanggan untuk melakukan pembelian produk. Kata Kunci: Harfa; Kualitas Produk; Keputusan Pembelian.
Pengaruh Reward dan Punishment terhadap Kinerja Karyawan CV. Era Mas Ifah Finatry Latiep; A. Reski Fausia Putri; Adrianus Aprilius
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.1721

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Reward dan Punishment terhadap Kinerja Karyawan CV. Era Mas Merauke. Populasi dalam penelitian ini adalah seluruh karyawan CV. Era Mas Merauke yang berjumlah 129 orang. Sampel dalam penelitian ini berjumlah 45 orang dengan penentuan menggunakan metode proportionate stratified random sampling. Pendekatan penelitian yang digunakan adalah pendekatan kuantitatif dan menggunakan analisis regresi linear berganda dengan alat bantu SPSS versi 26. Dari hasil analisis regresi linear berganda yang telah diolah dan diperoleh persamaan Y = 5,739 + 0,461(X1)+ 0,495(X2)+ e. Dari hasil pengujian hipotesis yaitu uji t dan uji F menunjukan bahwa variabel Reward dan Punishment mempunyai pengaruh dan signifikan secara parsial maupun simultan terhadap Kinerja Karyawan CV. Era Mas Merauke. Hal ini dibuktikan dengan nilai thitung Reward(X1) 3,576 > ttabel 1,681 dengan tingkat signifikan 0,001 < 0,05 sehingga Ha diterima H0 ditolak. Nilai thitung Punishment(X2) 2,909 > ttabel 1,681 dengan tingkat signifikan 0,006 < 0,05 sehinga Ha diterima H0 ditolak. Kemudian nilai Fhitung 29,737 > Ftabel 3,22 dengan tingkat signifikansi 0,000 < 0,05 sehingga Ha diterima H0 ditolak. Nilai Adjusted R Square adalah 0,566 yang artinya semua variabel bebas secara bersama-sama berpengaruh terhadap Kinerja Karyawan CV. Era Mas Merauke sebesar 56,6% sedangkan sisanya 43,4% dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini. Kata Kunci: Reward, Punishment dan Kinerja
Efektivitas Pengelolaan Anggaran Dana Desa: Peran Partisipasi Masyarakat, Kualitas Pengelola Serta Transparansi A. Reski Fausia Putri; Ifah Finatry Latiep; Nur fajri Irvan; Roni Herison
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2520

Abstract

Abstrak Tujuan diadakannya penelitian ini adalah untuk menganalisis dan mengetahui pengaruh Partisipasi Masyarakat Dan Kualitas Pengelola Terhadap Efektivitas Pengelolaan ADD Melalui Transparansi Di Kecamatan Galesong Setatan Kabupaten Takalar. Jenis penelitian ini adalah Kuantitatif dengan desain penelitian yang digunakan yaitu Survey Research serta menggunakan pendekatan Cross Sectional. Penelitian ini di laksanakan di Kecamatan Galesong Kabupaten Takalar pada bulan Januari sampai Februari dengan 143 responden sebagai jumlah sampel. Pengambilan sampel dalam penelitian ini menggunakan probability sampling dengan menggunakan teknik accidental sampling. Metode analisis yang diambil oleh peneliti yaitu “Analisis Jalur / Path Analysis. Partisipasi masyarakat dan kualitas pengelolaan mampu mempengaruhi persepsi masyrakat mengenai pengelolahan ADD yang ada di desanya. Semakin bagus partispasi masyarakat dan kualitas pengelolahan yang ada maka pengelolahan add yang ada pun akan semakin baik. Ditambah dengan adanya transparansi di tengah masayrakat membuat semua pengelolahan add menjadi lebih jelas dan terarah di kecamatan Galesong Kabupaten Takalar. Kata Kunci: Anggaran Dana Desa; Partisipasi Masyarakat; Kualitas Pengelola, Efektifitas Pengelolaan. Abstract The purpose of this study was to analyze and determine the effect of Community Participation and Management Quality on the Effectiveness of ADD Management through Transparency in Galesong Setatan District, Takalar Regency. This type of research is quantitative with the research design used is Survey Research and uses a Cross Sectional approach. This research was conducted in Galesong District, Takalar Regency from January to February with 143 respondents as the total sample. Sampling in this study using probability sampling using accidental sampling technique. The analytical method taken by the researcher is "Path Analysis. Community participation and the quality of management are able to influence the community's perception of ADD management in their village. The better the community participation and the quality of the existing management, the better the existing add management will be. Coupled with the existence of transparency in the community, making all add management clearer and more focused in the Galesong sub-district, Takalar Regency. Keywords: Village Fund Budget; Society participation; Management Quality, Management Effectiveness
The Influence of the Family Environment, Utilization of Social Media Marketing, and Entrepreneurial Orientation on the Performance of Millennial SMEs in Makassar City Roni Herison; Ifah Finatry Latiep; A. Reski Fausia Putri
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.213

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Business performance is something that must be considered by SMEs, including millennials. The purpose of this study is to find out the extent of the role of the environment, the use of social media marketing and entrepreneurial orientation towards the performance of Millennial SMEs in Makassar City. This research is a quantitative study using data from the distribution of questionnaires and processed using SmartPLS 4 software. The results of the study found that the family environment, the useof social media marketing and entrepreneurial initiatives can partially improve the performance of Millennial SMEs in Makassar City. Keywords: , , .
Burnout Management To Maintain The Performance Of The Shipping Crew Abdul Nasir Rachman; Hardiyono Hardiyono; Ifah Finatry Latiep
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.224

Abstract

Burnout is something that must be considered from crew members who have a high workload and maintain their performance. This study aims to analyze the burnout conditions of the crew of the Mutawa 303 while working on board the ship and find solutions so that performance can still be optimized. This research is a qualitative research that examines the conditions that occur in the field from information obtained based on interviews with the captain and crew to identify respondents' perceptions of workload conditions and work-life balance when sailing. The results showed that the burnout experienced by the crew of the Mutawa 303 was in the high category, but the crew tried to work professionally and maintain work-life conditions. balance by regularly communicating through meedia social with family and avoiding role conflicts when sailing which is prone to occur when the crew experiences burnout.
PENGUATAN LITERASI KEWIRAUSAHAAN DAN BISNIS DIGITAL PADA KELOMPOK UKM LORONG 310 KOTA MAKASSAR Ismaila Tompo; Ifah Finatry Latiep; A. Reski Fausia Putri; Ahmad Farhan
Journal of Career Development Vol 1, No 1 (2023): Journal of Career Development
Publisher : Career Development Center Division at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (118.321 KB) | DOI: 10.37531/jcd.v1i1.13

Abstract

Abstrak Pelaku usaha di tuntut untuk memiliki kemampuan menerima sebuah informasi dan juga diimbangi dengan kemampuan untuk menelusur dan mengidentifikasi informasi yang diterima terutama dalam bentuk digital atau yang disebut dengan kemampuan literasi digital dan kewirausahaan. Hasil pelaksanaan kegiatan PKM menunjukkan kondisi dimana para anggota kelompok UKM pada lorong ini telah mapu menghasilkan produk untuk dipasarkan namun literasi kewirausahaan dan bisnis digital dari anggota kelompok UKM 310 masih kurang sehingga dibutuhkan kegiatan pengembangan kemampuan literasi digital bagi setiap individu sebagai pelaku usaha agar dapat dengan mudah dalam mencari, menemukan, memanfaatkan dan menggunakan teknologi informasi untuk memajukan usaha yang dijalankan Kata kunci: Kewirausahaan, Bisnis Digital, UKM Lorong Abstract Business actors are required to have the ability to receive information and be balanced with the ability to search and identify information received, especially in digital form or what is called digital literacy and entrepreneurship skills. The results of the implementation of PKM activities show conditions where the members of the UKM group in this hall have been able to produce products to be marketed but the entrepreneurial and digital business literacy of the members of the 310 UKM group is still lacking so that digital literacy skills development activities are needed for each individual as a business actor so that they can easily in seeking, finding, utilizing and using information technology to advance the business being carried out. Keywords: Entrepreneurship, Digital Business, Hallway-based SMEs
Creating Work Life Balance And Burnout Prevention To Keep Employee Satisfaction Ifah Finatry Latiep
Journal of Entrepreneur, Business and Management Vol 1, No 1 (2023): Journal of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.127 KB) | DOI: 10.37531/jebm.v1i1.4

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This study aims to determine the effect of work-life balance and burnout on job satisfaction either directly or indirectly which is carried out on employees of the BPJS Kesehatan Kedeputian Office in South Sulawesi, West Sulawesi, Southeast Sulawesi, and Maluku. This research uses a quantitative approach that intends to explain the position of the variables studied and the relationship between one variable and another with path analysis using the SmartPLS 3.2.8 program. The results of this study found that work life balance has a positive and significant effect on employee job satisfaction, burnout has a negative and significant effect on employee job satisfaction, work life balance has a positive and significant effect on employee job satisfaction if mediated by burnout. The conclusion shows that when the work life balance of an employee is well maintained, burnout can be reduced as soon as possible so as not to interfere with work. This can also affect the creation of job satisfaction when an employee can balance living conditions inside and outside the company
CUSTOMER SATISFACTION FROM PRICE AND PRODUCT QUALITY ASPECT (Case Study on Retail Traders in Daya Grocery Stores) Mariani Alimuddin; Ifah Finatry Latiep
Journal of Entrepreneur, Business and Management Vol 1, No 1 (2023): Journal of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.705 KB) | DOI: 10.37531/jebm.v1i1.20

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This study aims to determine the effect of price and product quality on consumer satisfaction at wholesalers of Daya Wholesale Market stores partially or simultaneously. The type of research used in this study is causal associative research because it analyzes causal relationships. The results showed that price and product quality had a significant effect on consumer satisfaction who shopped at the retail merchants of Pasar Daya Wholesale stores either partially or simultaneously
PENGGUNAAN VIDEO KONTEN DALAM MEMPERKUAT PROMOSI PRODUK Reski Fausia Putri; Ifah Finatry Latiep
Journal of Career Development Vol 1, No 2 (2023): Journal Of Career Development
Publisher : Career Development Center Division at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jcd.v1i2.42

Abstract

This study aims to explore and analyze the role of video content in strengthening product promotion in MSMEs. In an increasingly advanced digital age, visual content such as videos has become an effective tool in captivating the attention of consumers and reaching a wider target market. This research method involves analyzing secondary data from previous research and case studies of companies that have successfully used video content in product promotion. In addition, surveys were also conducted to consumers involved in video marketing campaigns to gather their responses and preferences towards the use of video content. The results of this study are expected to provide insight into the effectiveness of using video content in strengthening product promotion, in MSMEs including its impact on brand awareness, consumer purchase intent, and interaction with promotional content. The research will also identify key factors that influence the success of a video marketing campaign, such as video length, narration, and other creative elements. The results of this study are expected to be useful for marketing practitioners and business decision makers in planning effective marketing strategies using video content.