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All Journal Jurnal Ilmiah Wahana Pendidikan NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Journal of Management and Social Sciences Societal Serve: Journal of Community Engagement and Services
Lia Siti Julaeha
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengaruh Desain Kemasan Terhadap Pembelian Impulsif yang Dimediasi Emosi Positif Widya Nur Fauziyah; Lia Siti Julaeha
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 7 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.295 KB) | DOI: 10.5281/zenodo.6548380

Abstract

Entering the current era, which is growing rapidly, many cultures have entered, one of which is Korean culture. In this case, culture and anything that smells of Korea quickly becomes a trend. Super Junior is a boy band that has been named the "King of Halluyu Wave," which, in March 2021, celebrates its togetherness in 15 years by releasing 13 album versions. -Pop who will buy everything Korean without thinking just because it has unique packaging, different themes, and photo styles regardless of the quality and price of the goods is called impulse buying. Where K-pop fans make these purchases because they feel enthusiastic and happy, this study was conducted to examine the effect of packaging design on impulse buying mediated by positive emotions on the Super Junior The Renaissance album. This type of research uses quantitative methods with a descriptive approach, multiple linear analysis, and path analysis (because it uses mediating variables). Researchers used a sample of 125 respondents obtained by distributing questionnaires using a Likert scale as primary data. The results in this study show several influences, including (1) Packaging Design affects Positive Emotions, (2) Packaging Design has an effect on Impulsive Purchases, (3) Positive Emotions have an effect on Impulsive Purchases, and (4) Positive Emotions cannot mediate Packaging Design on Impulsive Purchases. Contribution to business pioneers as a useful ingredient in making products so that they have a great focus on product packaging design
Kemandirian Ekonomi : Pembiasaan Menabung di SDS IT Asy- Syifa Qolbu Bogor Lia Siti Julaeha; Muhammad Rafi Thoriq; Muhammad Fajar Ramadhan; Nazhif Shafwan Aziz; Nuha Afifah Zuhri; Nur Rahma Zakiyah; Rabiatul Awalia
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2023): Februari : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i1.773

Abstract

Istilah “kemandirian” berasal dari kata dasar “diri” yang mendapat awalan “ke” dan akhiran “an”, kemudian membentuk satu kata keadaan atau kata benda. Karena kemandirian berasal dari kata “diri”, maka pembahasan mengenai kemandirian tidak bias lepas dari pembahasan tentang perkembangan diri itu sendiri, yang dalam konsep Carl Rogers disebut dengan istilah self, karena diri itu merupakan inti dari kemandirian.Kemandirian dapat diartikan sebagai usaha seseorang untuk mempertahankan kelangsungan hidupnya dengan melepaskan diri dari orangtua atau orang lain untuk mengerjakan sesuatu atas dorongan diri sendiri dan kepercayaan diri tanpa adanya pengaruh dari lingkungan dan ketergantungan pada orang lain, adanya kebebasan mengambil inisiatif untuk mengatur kebutuhan sendiri dan mampu memecahkan persoalan dan hambatan yang dihadapi tanpa bantuan orang lain. Kemampuan demikian hanya mungkin dimiliki jika seseorang berkemampuan memikirkan dengan seksama tentang sesuatu yang dikerjakan atau diputuskannya, baik dalam segi manfaat maupun dari segi negatif dan kerugian yang akan dialaminya.Pelaksanaan program ini diwali dengan memberikan perlabelan nama kepada anak anak ketika mereka memasuki ruangan sebagai tanda pengenal, kemudian melakukan sesi perkenalan dan penyampaian materi yang akan di bahas dan materi yang akan disampaikan sudah kami siapkan dari mentor tim PKM-STIMIK ESQ, materi tersebut hasil dari pemikiran para mentor mengenai cara agar mencapai sebuah Kemandirian Ekonomi untuk anak - anak. Bagaimana mereka dapat membeli yang mereka inginkan tanpa harus meminta kepada orang tua. Pemaparan materi mengenai cara mengalokasi uang, Tips 3 H (Hemat, Harus pintar memilih mana yang ingin dan mana yang butuh, Hindari berutang) Skema menabung, dan video kartun mengenai kemanfataan menabung
Analisa Kegiatan dan Layanan PT. Kereta Api Cepat Indonesia China : Penerapan Service Blueprint, Kualitas Layanan, Pertemuan Layanan dan Servicescape Lia Siti Julaeha; Prajarto Budi Wibowo; Muhammad Ibnu Darmawan; Rosyid Nuryadin
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1612

Abstract

PT Kereta Api Cepat Indonesia China (KCIC) is the pioneer of high-speed rail services in Indonesia under the Whoosh brand, connecting Jakarta and Bandung. Despite offering a modern mobility solution, its occupancy rate remains suboptimal, with passenger load factor reaching only 63.35% in October 2024. This study aims to analyze KCIC’s service operations through the service blueprint approach, focusing on service quality, service encounter, and servicescape. A qualitative descriptive research method was applied, with data collected through direct observations, interviews with KCIC managers and passengers, and document analysis. The findings indicate that while Whoosh offers technologically advanced services with a modern servicescape, issues persist in customer interactions, reservation system efficiency, and service responsiveness. The service blueprint analysis suggests that enhancing customer touchpoints, optimizing digital ticketing technology, and training staff in service encounter can improve customer experience. The study's implications provide strategic recommendations for KCIC to enhance its competitiveness through more efficient service management and customer-oriented improvements.
The Influence Of Consumer Behavior On Purchasing Decisions Of Beauty Products On E-Commerce Platforms In South Jakarta Lia Siti Julaeha; Natasha Adistya Puteri
Jurnal of Management and Social Sciences Vol. 2 No. 1 (2024): Januari : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i1.359

Abstract

This writing aims to examine the influence of Consumer Behavior on the Purchase Decision of Beauty Products on e-commerce platforms in South Jakarta. The population in this study consists of individuals who purchase beauty products using e-commerce in South Jakarta. and the exact number is unknown. The sampling technique employed is Accidental Sampling using the Lemeshow formula. with a sample size of 68 respondents. The data collection method utilized is a questionnaire. The data analysis techniques include descriptive analysis. quantitative analysis. simple regression analysis. hypothesis testing (t-test). and coefficient of determination. processed using Statistical Product and Service Solution (SPSS) version 25.0. The research findings indicate that Consumer Behavior has a positive and significant influence on the Purchase Decision of Beauty Products on e-commerce platforms in South Jakarta.
Advancing Keranggan Ecotourism Village with Human Resource Development and Business Development Lia Siti Julaeha; Haris Muchtar, Abdul; Mauilidizen, Ahmad; Muhammad Rafi Thoriq; Aulia Sugiarto, Aisyah; Anastasya Nurmahdina, Ditha; Mufidah, Khoirunnisa; Adhadisha Rahmat, Mendy; Salman Alfarizi Ashfaq, Muhammad; Tegar Tawakkal, Muhammad; Khairani, Nabila
SocietalServe: Journal of Community Engagement and Services Vol 1 No 1 (2024): Societal Serve: Journal of Community Engagement and Services
Publisher : Pusat Riset dan Inovasi Nasional Mabadi Iqtishad Al Islami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70063/societalserve.v1i1.13

Abstract

The village is envisioned as a community-driven tourist destination, rooted in the cultural heritage and wisdom of its inhabitants, with the potential to serve as an engine for sustainable economic growth. Presently, the government is formulating a priority program aimed at instilling the principles of sustainable development within the tourism sector, with a specific emphasis on rural areas. These tourist villages are designed to serve as direct platforms for fostering community awareness about the tourism potential inherent in their surroundings, while also embodying the principles of Sapta Pesona within the local environment at tourist destinations. Moreover, they represent crucial partners for local governments, collaborating to realize and enhance tourism opportunities within their respective regions. Geographically, the Keranggan Ecotourism Village benefits from its proximity to the Cisadane river, located not far from the bustling city center of BSD. Blessed with natural beauty and conditions, alongside the livelihoods of numerous residents engaged in micro, small, and medium enterprises (MSMEs), particularly in producing a variety of chips, the village has become a hub of economic activity. This has led to the emergence of a multitude of MSME actors within sectors such as recreation, food, and homestay accommodations. Collaborative management initiatives, in tandem with several universities, have the potential to drive regional economic growth, while simultaneously preserving the environment and fostering prosperity among the local populace. Spanning across 20 hectares of land, the village is thoughtfully divided into various zones, each catering to different aspects of tourism, including culinary experiences, recreational activities, educational tours, and sports recreation facilities.
Co-Authors Adhadisha Rahmat, Mendy Anastasya Nurmahdina, Ditha Aulia Sugiarto, Aisyah Haris Muchtar, Abdul Khairani, Nabila Mauilidizen, Ahmad Mufidah, Khoirunnisa Muhammad Fajar Ramadhan Muhammad Ibnu Darmawan Muhammad Rafi Thoriq Natasha Adistya Puteri Nazhif Shafwan Aziz Nuha Afifah Zuhri Nur Rahma Zakiyah Prajarto Budi Wibowo Rabiatul Awalia Rosyid Nuryadin Salman Alfarizi Ashfaq, Muhammad Tegar Tawakkal, Muhammad Widya Nur Fauziyah