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All Journal Bhakti Persada Jurnal Aplikasi IPTEKS SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities]
I Made Darma Oka
Jurusan Pariwisata Politeknik Negeri Bali
Humanities Education Social Sciences

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PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN PENGOLAHAN MASAKAN SEAFOODS UNTUK MENUNJANG PARIWISATA DI DESA WISATA SERANGAN I Made Darma Oka; I Nyoman Winia; I Wayan Pugra
Bhakti Persada Jurnal Aplikasi IPTEKS Vol 1 No 1 (2015): November 2015
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (570.912 KB)

Abstract

Desa Serangan merupakan salah satu destinasi wisata yang sudah terkenal di pulau Bali baik oleh wisatawan nusantara maupun wisatawan mancanegara. Keberadaan kawasan ini sangat strategis karena berada diantara dua destinasi wisata utama yaitu kawasan pariwisata Nusa Dua di selatan dan kawasan pariwisata Sanur berada di belahan timur dayanya. Desa Serangan berada 10 km dengan pusat Kota Denpasar. Desa Serangan sangat potensial untuk dikembangkan menjadi desa karena memiliki daya tarik wisata yang unik seperti keindahan alam pantai yang berpasir putih serta usaha pelestarian hewan langka penyu. Perekonomian masyarakat desa Serangan adalah dominan dari kegiatan kelautan dan perikanan. Kegiatan perekonomian tersebut terdiri atas berbagai kegiatan terkait dengan bidang perikanan yaitu adanya kelompok nelayan pantai yang menangani terumbu karang, kelompok nelayan yang menangani keramba, dan kelompok nelayan lepas pantai untuk menangkap ikan di laut lepas. Namun hasil masyarakat tersebut belum terkelola secara professional, sehingga belum mampu memberikan manfaat maksimal terhadap kesejahteraan masyarakat. Oleh karena itu diperlukan pendidikan dan pelatihan terhadap masyarakat desa Serangan khususnya ibu-ibu PKK sehingga mampu meningkatkan nilai jual dari hasil perikanan para nelayan lokal. Kegiatan pelatihan oleh tim Food and Beverages Division Politeknik Negeri Bali terhadap masyarakat lokal (ibu-ibu PKK) telah mampu meningkatkan pengetahuan dan ketrampilan mereka dalam mengolah makanan berbahan dasar ikan laut dalam usaha mendukung sektor pariwisata yang berkembang di desa Serangan.
PEMETAAN POTENSI PARIWISATA DALAM MENDUKUNG PENGEMBANGAN PARIWISATA DI DESA SERANGAN I Made Darma Oka; I Nyoman Winia; I Ketut Sadia
Bhakti Persada Jurnal Aplikasi IPTEKS Vol 4 No 1 (2018): Mei 2018
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.412 KB) | DOI: 10.31940/bp.v4i1.854

Abstract

Serangan Village is one of the famous tourist destinations in the island of Bali both by domestic tourists and foreign tourists. The existence of this destination is very strategic because it is 10 km from Denpasar city. Serangan village is very potential to be developed into a tourism village because it has a unique tourist attraction to support the development of tourism, namely: natural tourist attraction (Pura Sakenan, Pura Dalem Cemara, marine tourism, turtle conservation, manggrove ecotourism); cultural tourism attraction (cultural custom, telek dance); and special tourist attractions (culinary, souvenirs craft shells). The tourist attraction above is a big capital in tourism development in the Serangan village. However, all potentials must be managed professionally so that tourism development in Serangan village can be sustainable. The goal is that tourist attractions in Serangan village can be enjoyed by the current generation and future generations. Therefore, its management must be involved all stakeholders both government, private sector, and the community as the owner of Serangan village.Therefore, it is suggested to all stakeholders to synergize in determining the direction of tourism development policy of Serangan tourism village so as to be able to compete competitively with other tourist villages in Bali. Keywords: Potency, tourism development, tourism village.
IMAGE DAYA TARIK WISATA ALAS KEDATON DI DESA KUKUH, MARGA, TABANAN I Made Darma Oka; Ida Ayu Ketut Sumawidari
Soshum: Jurnal Sosial dan Humaniora Vol 3 No 2 (2013): July 2013
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (62.13 KB)

Abstract

Tabanan regency is one of tourist destination area in Bali that has many tourism areas spreading over the district and the village. One of tourism destination has been famous in Tabanan regency is Alas Kedaton tourist destination.The location of Alas Kedaton tourist destination is about 7 km from the Tabanan city. The objective of this research is (a) to know the image Alas Kedaton tourist destination by the tourist, (b) to define the marketing sustainability strategic which will be applied in the future. The data were used are secondary data and deep interview with the informan who understood about the Alas Kedaton tourist destination. Based on the research that Alas Kedaton tourist destination has positive image. The strategy that can applied is focusing on: product brand identity, spirit of the caracteristic brand, the marketing focus to the domestic market and joint venture with travel agent to market Alas Kedaton tourist destination in the future.
Co-Authors I Ketut Sadia I Nyoman Winia I Nyoman Winia I Wayan Pugra Ida Ayu Ketut Sumawidari