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All Journal J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Journal of Applied Community Engagement (JACE)
Hasto Finanto
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Humanities Education

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IMPLEMENTASI STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH PENJUALAN PRODUK-PRODUK USAHA KECIL BINAAN POLITEKNIK NEGERI BALIKPAPAN Ida Suriana; Hasto Finanto; Asri Setiarini; Saiful Ghozi; Totok Ismawanto
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 3 No 1 (2018): Juni
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/j-dinamika.v3i1.839

Abstract

Pengelolan buah naga menjadi produk-produk yang khas dan memberikan manfaat secara ekonomi bagi masyarakat yang tergabung dalam kelompok tani warga Karang Joang RT 19 KM 12 Balikpapan utara sudah cukup lama namun kelompok ini masih belum memiliki pengetahuan yang baik tentang bagaimana memasarkan produk yang mereka hasilkan dengan tepat sehingga mereka dapat mengenalkan produk mereka kepada masyarakat dan meningkatkan penjualan produknya.Berdasarkan hasil observasi permasalahan mitra pada kelompok tani warna Karang Joang RT 19 dapat diidentifikasi sebagai berikut: 1) Bagaimana memasarkan produk agar lebih dikenal oleh masyarakat luas baik melalui media offline maupun menggunakan media sosial, 2) Bagaimana desain produk agar masyarakat mengenal hasil olahan buah naga.Solusi yang ditawarkan berdasarkan uraian permasalahan mitra yang sedang dihadap diantaranya yaitu: 1) Pembekalan pengetahuan dasar tentang pemasaran, 2) pendampingan pemasaran baik secara offline mau menggunakan media sosial. Keywords:  peningkatan penjualan dan strategi pemasaran
Junior Accounting Technician Training for the Business and Management Subject Teacher Forum (STWG) of Balikpapan Dahyang Ika Leni Wijayani; Hendra Sanjaya Kusno; Hasto Finanto
Journal of Applied Community Engagement Vol. 3 No. 2 (2023): Journal of Applied Community Engagement (JACE)
Publisher : ISAS (Indonesian Society of Applied Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52158/jace.v3i2.693

Abstract

The purpose of this community service project is to improve the business and management competencies of Balikpapan City vocational school instructors, with a focus on junior accounting technicians' abilities. The service team and partners have agreed upon priority concerns, which include aspects related to partner capabilities and information technology. Regarding partner capability, the challenges faced by partners are as follows: (1) there are very few teachers (one in every 50, or approximately 2% of teachers) who are certified in junior accounting technical competency; (2) teachers want to be able to graduate students from vocational schools who are capable of working as junior accounting technicians; and (3) there are no resources available to assist teachers in becoming certified in junior accounting technical competency. In order to address current issues, the following activity is provided as part of the community service: offline training to help prepare for the junior accounting technician competency exam. There are multiple steps involved in the implementation of this activity: (1) planning; (2) implementation; and (3) monitoring and assessment. Community service journals, mentorship materials, publishing in local mass media are the output targets to be met in this program.
Co-Authors Asri Setiarini Ida Suriana Ismawanto, Totok Kusno, Hendra Sanjaya Saiful Ghozi, Saiful Wijayani, Dahyang Ika Leni