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All Journal Jurnal Manajemen & Keuangan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekbis (Ekonomi & Bisnis)
Erika Nurmartiani
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Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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The Influence of Managerial Roles and Empowerment on Innovations with Competitive Implications Sri Rochani Mulyani; Taufik Zulfikar; Sumeidi Kadasrisman; Erika Nurmartiani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2881

Abstract

Breakthrough innovations in service organizations can be realized through the development of new business models, new services, new customer interfaces, and administrative innovations involving managerial roles and empowerment, all of which will influence competitiveness. This study aimed to determine and analyze the influence of managerial roles on open innovation and its implications for competitiveness.  Purposive sampling of around 200 people was used to determine the population, which consisted of structural officials at universities in West Java. Path analysis was used as the analytical method. The findings of this study revealed that managerial roles and empowerment had a favorable and significant impact on innovation, either partially or simultaneously. Furthermore, innovation had a beneficial and considerable impact on competitiveness.
PENGARUH CITRA MEREK PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA KONSUMEN GEOFF MAX DI KOTA BANDUNG) Erika Nurmartiani; Muhammad Fahrulrozy
EKBIS (Ekonomi & Bisnis) Vol 12 No 1 (2024): Juni 2024
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v12i1.1652

Abstract

The local fashion industry has faced increasingly intense competition post-pandemic, pushing players to innovate to maintain competitiveness. Geoff Max, a local fashion brand founded in Bandung in 2013 and focused on the youth market, has become one of the well-known brands in Indonesia. However, sales at its offline store in Bandung have declined over the past three years. This study aims to analyze the influence of brand image on purchasing decisions for Geoff Max products in Bandung. Involving 100 respondents through simple random sampling, this research uses quantitative methods, including validity, reliability, correlation, and linear regression tests. Brand image contributes 51.9% to purchasing decisions. Brand image has a significant positive influence on purchasing decisions with a significance level of 0.000 > 0.10. Keywords: Brand Image, Purchase Decision
The Influence of Digital Marketing, Product Value, and Green Innovation on The Development of Craft SMEs Aktris Monika Favorit Makbul; Erika Nurmartiani; Y Ony Djogo; Taufik Zulfikar; Vip Paramarta
Jurnal Manajemen dan Keuangan Vol 14 No 1 (2025): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v14i1.11378

Abstract

This research aims to determine the influence of digital marketing, product value and green innovation on the development of SMEs in West Lombok Regency. The research method used is a quantitative method with an exploratory approach. The data used in this research consists of primary data obtained through a questionnaire distributed online using Google Form, as well as secondary data obtained from the West Lombok Regency Cooperatives and UKM Service. The population in this research is all craft SMEs in West Lombok Regency that have been operating for at least one year and have marketing activities, both conventional and digital. The research sample was determined using a saturated sampling technique, where all members of the population of 113 SMEs were taken as samples. The data analysis technique used in this research is multiple linear regression analysis with the help of statistical software. The partial analysis results show that digital marketing, product value and green innovation have a significant influence on the development of SMEs in West Lombok Regency. The results of the F test show that simultaneously, the three independent variables have a significant effect on the dependent variable, namely the development of SMEs. It is hoped that the results of this research will provide insight for SMEs in optimizing digital marketing strategies, increasing product value, and implementing green innovation to strengthen the competitiveness of their businesses. Apart from that, this research can also be a reference for local governments in designing policies that support the growth of the SME sector in the region. Keyword: Digital Marketing, Product Value, Green Innovation, SME Development, West Lombok.
Co-Authors Aktris Monika Favorit Makbul Djogo, Ony Muhammad Fahrulrozy Sri Rochani Mulyani Sumeidi Kadasrisman Taufik Zulfikar Vip Paramarta