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All Journal Jurnal Manajemen & Keuangan Journal of Economic, Bussines and Accounting (COSTING) Martabe : Jurnal Pengabdian Kepada Masyarakat JEMPER (Jurnal Ekonomi Manajemen Perbankan) Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Jurnal Review Pendidikan dan Pengajaran (JRPP) Management Studies and Entrepreneurship Journal (MSEJ) TECHNO-SOCIO EKONOMIKA Kebijakan: Jurnal Ilmu Administrasi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Pasundan International of Community Services Journal (PICS-J) Business Preneur : Jurnal Ilmu Administrasi Bisnis Berdikari : Jurnal Ekonomi dan Statistik Indonesia Jurnal Abdimas Sang Buana El-Ecosy : Jurnal Ekonomi dan Keuangan Islam Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Penelitian Pendidikan Indonesia Journal of Economic Empowerment Strategy (JEES) Jurnal Abdimas Peradaban Atestasi : Jurnal Ilmiah Akuntansi
Djogo, Ony
Universitas Sangga Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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INNOVATION AND CREATIVITY SANGGABUANA BANDUNG UNIVERSITY IN PRINTING SUPERIOR HUMAN RESOURCES Y. Ony Djogo
Pasundan International of Community Services Journal (PICS-J) Vol 2 No 2 (2020): Volume 02 Number 2 December 2020
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/pics.v2i2.3515

Abstract

Competitive advantage is the ability of an organization to formulate a strategy that places it in a favorable position with respect to other organizations. It is not easy to make HR a source of competitive advantage for a company because it is related not only to ability and expertise, but also to personal factors such as values, perceptions, attitudes, personality and individual willingness to advance. Human resources are said to have a competitive advantage if they have unique skills and personalities that match the company personality where they work. Innovations and strategies for developing human resources in managing organizations are a solution to the economic business challenges.
PENGEMBANGAN DAN PEMEKARAN USAHA PERTANIAN, INDUSTRI KECIL-MENENGAH, EKONOMI, KOMUNIKASI, SERTA DAYA WISATA DAN BUDAYA DAERAH JAWA BARAT DI ERA GLOBALISASI Suhanda Suhanda; Erwan Komara; R. Didin Kusdian; Biller Pandjaitan; Ony Djogo; Asep Dion Nugraha; Demsi Minar; Yushar Kadir; Djoko Pitoyo; Cecep Deni Mulyadi; Tia Sugiri; Ketut Abimanyu Munastha; Wisnu Wijaya; Rodiah Rodiah; Fitri Syabandyah; Dody Kusmana; Suharjanta Wisnu Pitara; Ivany Syarief; Slamet Risnanto; Hanhan Hanafiah Solihin; Teguh Nurhadi Suharsono; Nunung Sanusi; Roni Tabroni; Triyani Hayati; Tata Zaenal Mutaqin; Didi Supardi; Finny Sri Redjeki; Anita Syafariah; Nenny Hendajany
Jurnal Abdimas Sang Buana Vol 1, No 1 (2020): Jurnal Abdimas Sang Buana - Mei
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.825 KB) | DOI: 10.32897/abdimasusb.v1i1.430

Abstract

Desa Sunten Jaya, Kecamatan Lembang, Kabupaten Bandung Barat, merupakan desa yang memiliki banyak potensi. Namun potensi tersebut belum didukung dengan adanya bimbingan dan pengarahan untuk memaksimalkan potensi tersebut. Dengan menggunakan pendekatan wawancara dan diskusi, kelompok Pengabdian Kepada Masyarakat Universitas Sangga Buana bekerjasama dengan Universitas Kebangsaan mencoba untuk membantu mengembangkan potensi tersebut. Salah satu solusi yang ditawarkan adalah dengan membuat Website Penjualan untuk memasarkan hasil perkebunan dan industry kecil-menengah Desa Sunten Jaya. Dengan adanya kegiatan Pengabdian Kepada Masyarakat ini diharapkan dapat membantu masyarakat Desa Sunten Jaya untuk mengelola dan mengembangkan potensi desa mereka.
STRATEGI MARKETING PENERIMAAN MAHASISWA BARU UNIVERSITAS SANGGABUANA BANDUNG DITENGAH PANDEMI COVID 19 Y. Ony Djogo
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol 2 No 2 (2020): Vol. 2 No. 2 September 2020
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v2i2.3519

Abstract

Indeed, currently we are experiencing a difficult situation, but the process of admitting new students must also continue for the sustainability of the campus and also learning in Indonesia, especially on USB. With campus technology, it can facilitate the admission of new students, provide sophisticated services, such as PMB, payments, academics, learning etc. After simplifying the process of receiving and payment, what to do next is Promotion. Because in the current situation conventional promotion is not possible, one solution is to take advantage of digital technology that is easily accessible to many people. Here's what can be done with promotion with digital marketing: Use the website to be recognized more quickly, Make video ads on YouTube, Content marketing and SEO optimization, Take advantage of the campus search platform.
STRATEGI MANAJEMEN PEMASARAN DALAM ERA DIGITAL PADA MASA SEKARANG Ony Djogo
Kebijakan : Jurnal Ilmu Administrasi Vol 13 No 1 (2022): Vol. 13 No. 1, Januari 2022
Publisher : Program Magister Ilmu Administrasi dan Kebijakan Publik, Pascasarjana, Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/kebijakan.v13i1.5028

Abstract

Orang sering mempergunakan internet dalam segala bidang dari mulai bekerja, sekolah, kuliah, bahkan belanjapun melalui intenet atau disebut juga online. Dimasa sekarang tidak menyurutkan para pedagang atau dengan yang lainnya untuk terus melanjutkan kehidupannya. Dengan adanya internet kita bisa memanfaatkan atau mengembangkan usaha-usaha yang sudah menurun akan pandemic , Kemajuan teknologi dalam beberapa tahun terakhir memberi sinyal dunia transisi. Dalam manajemen pemasaran dimasa digital sekarang bukan Itu berarti mengubah toko fisik atau memindahkan toko biasa menjadi toko digital. Kriminal manajemen pemasaran arus memudahkan dalam suatu kualitas yang lebih bagus. Di zaman teknologi dan informasi ini sangatlah penting untuk memahami seberapa jauh kita dapat mencapai tujuan yang di harapkan. Suatu informasi merupakan modal dalam memajukan ilmu di zaman sekarang dan suatu senjata demi membangun suatu Negara di era globalisasi di bidang manajemen pemasaran. Pada masa sekarang masih kurangnya masyarakat akan sadar atau pengusaha dalam manajemen pemasaran, media digital suatu sarana dalam memajukan kegiatannya khususnya dalam bidang pemasaran.
The Influence of Organizational Communication to Employee Performance of Administrative Assistant for Economic and Development Secretariat of Bandung Ony Djogo
SAMPURASUN Vol 4 No 1 (2018): Sampurasun Vol. 4 No. 1 - 2018
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (533.853 KB) | DOI: 10.23969/sampurasun.v4i01.428

Abstract

The research was conducted to analyze the influence of Organizational Communication to employee performance, develop theories and concepts of Organizational Communication and performance along with its aspects and apply the theory of Organizational Communication in solving the problems of employee performance of Administrative Assistant for Economic Affairs and Development of Regional Secretariat in Bandung. This research applies explanatory survey method with a quantitative approach. The variables are consisted of Organizational Communication (X) and Employee Performance (Y). Communication organization consists of the main forms of communication-down (X1), upward communication (X2) and horizontal communication (X3). They are very strong in the performance of employees that derives from dimensions in quantity of work, quality of work, job knowledge, creativeness, cooperation dependability, initiative and personal quantity. The sample is taken by using census techniques. The respondents are the employees of the Administrative Assistant for Economic and Regional Development Secretariat of Bandung as many as 112 employees. The technique of data analysis uses path Analyisis. The data are analyzed quantitatively by using statistical correlation and path analysis with SPSS 21 to see the value of the standard Beta regression test results. The result showed that communication of organizational influences the performance of employees in the Administrative Assistant for Economic and Regional Development Secretariat in Bandung is determined by the primary form of communication downward, upward communication and horizontal communication which are acceptable. Organizational Communication simultaneous influence on employee performance with a total effect of 58.6%, while the remaining 41.4% is influenced by other variables was not examined. Partially downward communication, upward communication and horizontal communication affected the performance of employees with a total effect of respectively 49.2%, 7.6% and 1.72%.
CULTURE, PRODUCT QUALITY AND PRICE EFFECT ON PURCHASE DECISIONS AND THE IMPLICATIONS ON CUSTOMER SATISFACTION (SURVEY AT GOLFER SHOE FACTORY IN CIBADUYUT, BANDUNG CITY) Ony Y Djogo; Enung Susilawati
SAMPURASUN Vol 6 No 2 (2020): Sampurasun Vol. 6 No. 2 - 2020
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v6i2.3318

Abstract

Efforts to support product business progress at the Cibaduyut shoe center currently need to be supported by technology, not only in production but also in marketing. Companies can take advantage of technological advancements by marketing products produced online. This system makes it easy for consumers to be used in choosing the desired product according to their needs. Anticipating competition among producers and achieving customer satisfaction, including the need to see good product quality and competitive prices, so that purchasing decisions occur. This study aims to determine the picture of product quality, price, purchasing decisions and customer satisfaction and the effect of the influence of product quality and price on purchasing decisions both simultaneously and partially. The research method used in this research is descriptive verification method with data collection techniques through questionnaires. The results showed that the quality of Golfer shoes was quite good on the model but was judged to be poor in terms of its durability. An assessment of the price is considered quite expensive, this can be due to tiered prices, consumer purchasing decisions on Golfer shoes products are considered less fast and customers are less satisfied with their products. Product quality has a positive and significant impact on purchasing decisions and their implications for customer satisfaction. Prices have a positive and significant effect on purchasing decisions and their implications for customer satisfaction. Simultaneously, product quality and price influence purchasing decisions. Purchasing decisions affect customer satisfaction. The direct influence of product quality on customer satisfaction and the direct effect of prices on customer satisfaction
Percepatan Ekonomi Dan Pengentasan Kemiskinan Melalui Kualitas Pelayanan Kesehatan Dan Peningkatan Kepuasan Pasien Di Puskesmas (Studi pada Puskesmas Cicangkanggirang Kecamatan Sindangkerta Kabupaten Bandung Barat) Kosasih Kosasih; Biller Panjaitan; Y. Ony Djogo; Shandhi Abdulrahman
TECHNO-SOCIO EKONOMIKA Vol 12, No 2 (2019): Jurnal Techno-Socio Ekonomika - Oktober
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.961 KB)

Abstract

Melalui penelitian ini diharapkan mendapatkan data bukti empirik tentang peningkatan kualitas pelayanan kesehatan dan pengaruhnya terhadap peningkatan kepuasan pasien dalam rangka mendukung percepatan ekonomi dan pengentasan kemiskinan di Kecamatan Sindangkerta, Kabupaten Bandung Barat. Objek penelitian ini dibatasi pada pasien yang menggunakan BPJS kesehatan.Metode penelitian yang digunakan adalah analisis deskriptif dan verifikatif dengan cara kuantitatif dan analisis regresi linier berganda. Teknik pengumpulan data menggunakan teknik accidental sampling atau teknik incidental sampling, yaitu metode pengambilan sampel dengan memilih pasien yang sudah menyelesaikan perawatan di Puskesmas Cicangkanggirang. Terbukti secara empiris dan hasil penelitian menunjukkan bahwa peningkatan kualitas layanan kesehatan dengan dimensi: Tangible, Empathy, Reliability, Responsiveness, dan Assurance secara simultan mempengaruhi peningkatan kepuasan pasien di Puskesmas Cicangkanggirang di Kecamatan Sindangkerta, Kabupaten Bandung Barat. Hal ini sangat bermanfaat dan membantu bagi pasien yang berobat dari kalangan masyarakat miskin dan kemampuan ekonomi yang rendah. DOI: https://doi.org/10.32897/techno.2019.12.2.5
MENINGKATKAN PERAN MANAJEMEN SDM BUMD BAROKAH JAYA DALAM MENUNJANG PEREKONOMIAN (PENGABDIAN PADA MASYARAKAT DESA NAGRAK, BUAH DUA, SUMEDANG) Sri Rochani Mulyani; Vip Paramarta; Farida Yuliaty; Sumeidi Kadarisman; Taufik Zulfikar; Y Ony Djogo
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 12 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i12.4283-4290

Abstract

Tujuan pembangunan nasional dicapai melalui pembangunan desa dimana desa merupakan agen pemerintah terdepan yang dapat menjangkau rakyat sasaran riil yang akan disejahterakan yaitu dengan membentuk suatu badan usaha milik desa atau BUMDes. Tujuan didirikan BUMDes adalah untuk mengoptimalkan pengeloaan asset-aset desa yang ada, memajukan perekonomian desa, serta meningkatkan kesejahteraan masyarakat desa. Desa Nagrak Kecamatan Buahdua Kabupaten Sumedang telah memiliki BUMDes dengan nama Barokah Jaya, dimana saat ini masuk kategori berkembang. Mengingat BUMDes termasuk hal yang baru keberadaannya, maka tak pelak dalam praktek pelaksanaan muncul beberapa kendala. Saat ini pada BUMDes Barokah Jaya berdasarkan analisa lingkungan yang dilakukan oleh Tim PKM Direktorat Pascasarjana Universitas Sangga Buana bahwa permasalahan yang dihadapi oleh BUMDes Barokah Jaya adalah manajemen sumber daya manusia dan pengelolaan keuangan menjadi prioritas utama untuk dilakukan pembinaan. Tujuan dari Pengabdian Pada Masyarakat yang dilakukan oleh Direktorat Pascasarajana Univesitas Sangga Buana adalah untuk memberikan masukan, menambah wawasan pada pengurus BUMDes Barokah Jaya dalam bidang SDM khususnya kepemimpianan, motivasi dan inovasi. Pemberian materi ini diharapkan BUMDes Barokah Jaya dapat menjadi BUMDes yang memiliki daya saing dan menjadi BUMDes yang naik kelas menjadi BUMDes dengan kategori maju.
Peran manajemen sumber daya manusia pada kinerja karyawan di masa pandemi covid-19 Ony Y Djogo
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 8, No 2 (2022): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221310

Abstract

Dimasa pandemi Covid-19 sumber daya manusia memerlukan pelatihan yang mana untuk meningkatkan kualitas kinerja sumber daya manusia, yang mana kinerja merupakan tingkat kualitas yang diraih oleh sumber daya manusia dalam menjalankan tugas yang diembannya. Metode penelitian yang digunakan adalah penelitian literatur review yaitu dengan cara merujuk pada buku dan artikel ilmiah sebagai data sekunder. Hasil menunjukkan bahwa dalam sebuah perusahaan atau organisasi sumber daya manusia merupakan hal yang sangat penting untuk dimiliki, selain itu sumber daya manusia juga diartikan sebagai seseorang yang mampu andil dalam mencapai tujuan dari suatu organisasi atau perusahaan proses perencanaan sumber daya manusia daam suatu organisasi merupakan proses memilih atau menentukan kebutuhan karyawan dari segi kualitas dan kuantitas untuk ditempatkan sesuai dengan posisi yang dibutuhkan sehingga dapat mencapai tujuan perusahaan.
THE INFLUENCE OF LEADERSHIP AND STRATEGIC PLANNING TOWARD LOCAL REVENUE (AT WEST BANDUNG REGENCY) Biller Panjaitan; Ony Djogo
JEES: Journal of Economic Empowerment Strategy Vol. 2 No. 2 (2019): Volume 2 Number 2, August 2019
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jess.v2i2.4833

Abstract

The goal of this research is to describe the influence of leaderships and strategic planning toward local revenue at West Bandung Regency. Research method is Quantative research and collect data by quessioner, interview, observation and documentation. The variables were leaderships and strategic planning. as the independent variables, the dependent variable was local revenue. Data have been analyzed through (Multiple Regresion). The result of this research showed that leaderships and strategic planning. influence the local revenue The influence of leaderships and strategic planning toward local revenue is positive it means that the more higher leaderships and the strategic planning the more higher local revenue and it has mean in real rank p < 0.01. By this research, the hypothesis, which has been proposed, leaderships and strategic planning will influence local revenue. The result has showed that the mean of local revenue is 0. 4570 or the grade variation of local revenue is 45,70 percent depending on leaderships and strategic planning.
Co-Authors Aktris Monika Favorit Makbul Anita Syafariah Ariawaty, R. Rina Novianty Asep Dion Nugraha Biller Pandjaitan Biller Panjaitan Biller Panjaitan Budiman, Bedi Carlof, Carlof Cecep Deni Mulyadi Dekrita Komarasakti Demsi Minar Didi Supardi Djoko Pitoyo Dody Kusmana Enung Susilawati Eplhis Rudy Erika Nurmartiani Farida Yuliati, Farida Farida Yuliaty Farida Yuliaty Finny Redjeki Fitriana Hendajany, Nenny Hio, Aro Die Ismawanti, Resty Ivany Syarief Kadarisman, Sumeidi Ketut Abimanyu Munastha Komara, Erwan Kosasih Kosasih KOSASIH KOSASIH, KOSASIH Kurniasih, Aas Mansur, Muh Marhami, Marhami Muhammad Iman Muhammad Rizki mulyani, sri rochani Nugroho, Wisnu Haryo Nurmartiani, Erika Panjaitan, Biller Pramarta, Vip Putra , Muhammad David Perdana Putri, Ria Hutami R. Didin Kusdian Rahmiwati, Ayu Laili Rochani Mulyani, Sri Rodiah Rodiah Roni Tabroni Rulia Rulia Rulia, Rulia Sain Mustain Sain Mustain Santi Santi Sanusi, Nunung Setiawan, Hayun Shandhi Abdulrahman Slamet Risnanto Solihin, Hanhan Hanafiah Sri Rochani Mulyani Suhanda Suhanda Suharjanta Wisnu Pitara Suharsono, Teguh Nurhadi Sumeidi Kadarisman Syahidin, Rukhiyat Tata Zaenal Mutaqin Taufik Zulfikar Taufik Zulfikar Tia Sugiri Triyani Hayati Utojo, Widjadjanti Vip Paramarta Vivi Pancasari Wijayanto, Arifin Wildan, Cep Wirawan, Chevi Wisnu Wijaya Witarsa, Doni Romdhoni Yushar Kadir