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All Journal Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Escalate : Economics and Business Journal Brilliant International Journal of Management and Tourism
Santo Dewatmoko
Administrasi Bisnis, STIA Bagasasi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Green Human Resources Management Mendukung Kinerja Lingkungan Industri Perhotelan Safroni Isrososiawan; Agus Rahayu; Lili Adi Wibowo; Santo Dewatmoko
Jurnal Co Management Vol. 3 No. 2 (2020): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/comanagement.v3i2.425

Abstract

Perkembangan Industri perhotelan semakin pesat seiring dengan peningkatan dalam industri pariwisata; Namun, di sisi lain, industri perhotelan menjadi salah satu sektor yang sebagian besar menambah beban terhadap lingkungan. Akibat banyaknya masalah lingkungan yang dihadapi oleh industri perhotelan, maka ada peningkatan kapasitas untuk memenuhi ekspektasi terhadap masalah lingkungan dan menerapkan praktik bisnis yang berkelanjutan salah satunya penerapan praktik Green Human Resource Management untuk mencapai keunggulan serta persaingan industri. Saat ini Green Human Resource Management telah menjadi strategi bisnis utama bagi organisasi yang substansial di mana Pengembangan Sumber Daya Manusia memiliki peran aktif dalam lingkungan kerja. Green Human Resource Management adalah program yang membantu menciptakan tenaga kerja hijau yang dapat memahami dan menghargai budaya hijau dalam suatu organisasi yang membutuhkan keterampilan teknis dan manajemen tingkat tinggi pada karyawan. Berlandaskan teori pandangan berbasis sumber daya, praktik Green Human Resource Management terdiri dari beberapa faktor diantaranya (green recruitment and selection, green training and development, green performance assessment, and green compensation) yang dapat mendorong kinerja lingkungan di industri perhotelan. Penelitian ini bertujuan untuk melihat implemetasi Green Human Resource Management mendukung kinerja lingkungan industri perhotelan serta melihat dimensi praktik Green Human Resource Management dalam mendukung kinerja lingkungan yang lebih baik. Penelitian ini menggunakan pendekatan kualitatif dengan studi literatur (dokumen) yang dihimpun dari data yang dipilih sesuai dengan kriteria.
Best Practices for Hospital's Core Marketing Hodijah, Cucu; Maria, Santi; Santo Dewatmoko
Escalate : Economics and Business Journal Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i01.11

Abstract

The purpose of this study was to examine Hermina Hospital Sukabumi's approach to specialization in maternal and child healthcare as a core marketing strategy. The methodology involved gathering perspectives from the Board of Directors and specialist doctors to identify challenges and opportunities. Findings revealed that financial considerations, regulatory requirements, skill development, and patient care coordination were key challenges. To enhance core marketing, recommendations include investments in advanced medical technology, continuous staff training, expanded telehealth services, community engagement, and robust feedback mechanisms. These initiatives aim to solidify the hospital's leadership in maternal and child healthcare, attract and retain patients, and ensure the delivery of the highest standard of care. In conclusion, a patient-centered approach, ongoing improvement, and innovative strategies are crucial for achieving specialization in maternal and child healthcare, contributing to Hermina Hospital Sukabumi's long-term success in providing top-quality care to mothers and children.
The Role of User Generated Content in Shaping Brand Perception and Purchase Intention Santo Dewatmoko; Erika Nurmartiani
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.6108

Abstract

User-Generated Content (UGC) has become a central element of digital brand ecosystems, shaping how consumers evaluate products, form attitudes, and make purchase decisions. Despite its importance, existing studies often focus on a single content modality such as text or images resulting in incomplete explanations of how UGC influences consumer perceptions. This research addresses that gap by examining the multimodal characteristics of UGC, the problems arising from fragmented analytical approaches, and the need for a comprehensive model capable of capturing the combined effects of emotional tone, visual vividness, and social engagement intensity. The study aims to explain how these multimodal UGC features shape brand perception and purchase intention, and to provide a more integrated understanding of digital consumer behavior. A quantitative, explanatory methodology was proposed, combining UGC scraping from multiple platforms, multimodal feature extraction, and consumer surveys analyzed using Structural Equation Modeling. The findings show that UGC valence, vividness, and engagement intensity significantly influence brand perception, with valence emerging as the strongest driver. Brand perception subsequently demonstrates a robust mediating effect on purchase intention, confirming the theoretical expectation that consumers’ internal evaluations translate UGC exposure into behavioral outcomes. Comparisons with state-of-the-art research indicate that the proposed multimodal approach provides stronger explanatory power than single-modality models, advancing the conceptual and methodological understanding of UGC effects. The study concludes that UGC exerts both direct and indirect influence on consumer decisions through affective and cognitive pathways, offering substantive implications for digital marketing strategies while also highlighting opportunities for extending multimodal analysis through cross-cultural or longitudinal research designs.
Co-Authors Agus Rahayu Cucu Hodijah Erika Nurmartiani Lili Adi Wibowo Maria, Santi Safroni Isrososiawan