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Green Human Resources Management Mendukung Kinerja Lingkungan Industri Perhotelan Safroni Isrososiawan; Agus Rahayu; Lili Adi Wibowo; Santo Dewatmoko
Jurnal Co Management Vol. 3 No. 2 (2020): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/comanagement.v3i2.425

Abstract

Perkembangan Industri perhotelan semakin pesat seiring dengan peningkatan dalam industri pariwisata; Namun, di sisi lain, industri perhotelan menjadi salah satu sektor yang sebagian besar menambah beban terhadap lingkungan. Akibat banyaknya masalah lingkungan yang dihadapi oleh industri perhotelan, maka ada peningkatan kapasitas untuk memenuhi ekspektasi terhadap masalah lingkungan dan menerapkan praktik bisnis yang berkelanjutan salah satunya penerapan praktik Green Human Resource Management untuk mencapai keunggulan serta persaingan industri. Saat ini Green Human Resource Management telah menjadi strategi bisnis utama bagi organisasi yang substansial di mana Pengembangan Sumber Daya Manusia memiliki peran aktif dalam lingkungan kerja. Green Human Resource Management adalah program yang membantu menciptakan tenaga kerja hijau yang dapat memahami dan menghargai budaya hijau dalam suatu organisasi yang membutuhkan keterampilan teknis dan manajemen tingkat tinggi pada karyawan. Berlandaskan teori pandangan berbasis sumber daya, praktik Green Human Resource Management terdiri dari beberapa faktor diantaranya (green recruitment and selection, green training and development, green performance assessment, and green compensation) yang dapat mendorong kinerja lingkungan di industri perhotelan. Penelitian ini bertujuan untuk melihat implemetasi Green Human Resource Management mendukung kinerja lingkungan industri perhotelan serta melihat dimensi praktik Green Human Resource Management dalam mendukung kinerja lingkungan yang lebih baik. Penelitian ini menggunakan pendekatan kualitatif dengan studi literatur (dokumen) yang dihimpun dari data yang dipilih sesuai dengan kriteria.
Best Practices for Hospital's Core Marketing Hodijah, Cucu; Maria, Santi; Santo Dewatmoko
Escalate : Economics and Business Journal Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i01.11

Abstract

The purpose of this study was to examine Hermina Hospital Sukabumi's approach to specialization in maternal and child healthcare as a core marketing strategy. The methodology involved gathering perspectives from the Board of Directors and specialist doctors to identify challenges and opportunities. Findings revealed that financial considerations, regulatory requirements, skill development, and patient care coordination were key challenges. To enhance core marketing, recommendations include investments in advanced medical technology, continuous staff training, expanded telehealth services, community engagement, and robust feedback mechanisms. These initiatives aim to solidify the hospital's leadership in maternal and child healthcare, attract and retain patients, and ensure the delivery of the highest standard of care. In conclusion, a patient-centered approach, ongoing improvement, and innovative strategies are crucial for achieving specialization in maternal and child healthcare, contributing to Hermina Hospital Sukabumi's long-term success in providing top-quality care to mothers and children.
The Role of User Generated Content in Shaping Brand Perception and Purchase Intention Santo Dewatmoko; Erika Nurmartiani
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.6108

Abstract

User-Generated Content (UGC) has become a central element of digital brand ecosystems, shaping how consumers evaluate products, form attitudes, and make purchase decisions. Despite its importance, existing studies often focus on a single content modality such as text or images resulting in incomplete explanations of how UGC influences consumer perceptions. This research addresses that gap by examining the multimodal characteristics of UGC, the problems arising from fragmented analytical approaches, and the need for a comprehensive model capable of capturing the combined effects of emotional tone, visual vividness, and social engagement intensity. The study aims to explain how these multimodal UGC features shape brand perception and purchase intention, and to provide a more integrated understanding of digital consumer behavior. A quantitative, explanatory methodology was proposed, combining UGC scraping from multiple platforms, multimodal feature extraction, and consumer surveys analyzed using Structural Equation Modeling. The findings show that UGC valence, vividness, and engagement intensity significantly influence brand perception, with valence emerging as the strongest driver. Brand perception subsequently demonstrates a robust mediating effect on purchase intention, confirming the theoretical expectation that consumers’ internal evaluations translate UGC exposure into behavioral outcomes. Comparisons with state-of-the-art research indicate that the proposed multimodal approach provides stronger explanatory power than single-modality models, advancing the conceptual and methodological understanding of UGC effects. The study concludes that UGC exerts both direct and indirect influence on consumer decisions through affective and cognitive pathways, offering substantive implications for digital marketing strategies while also highlighting opportunities for extending multimodal analysis through cross-cultural or longitudinal research designs.
Perbandingan Model Machine Learning dalam Memprediksi Churn Pelanggan Telekomunikasi Santo Dewatmoko; Nadia Rizky Vindiazhari; Zaenal Muttaqien
Jurnal Manajemen Riset Inovasi Vol. 4 No. 2 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i2.8976

Abstract

This study examines customer churn prediction in subscription-based telecommunications from a digital marketing perspective using machine learning. The analysis utilizes a secondary dataset of 7,043 customer records that simulate behavioral, contractual, and financial attributes commonly found in telecom services. Three classification algorithms Logistic Regression, Random Forest, and Gradient Boosting are applied to model churn behavior. Data preprocessing includes handling missing values, encoding categorical variables, and splitting data into training and testing sets. Model performance is evaluated using accuracy, recall, and ROC-AUC, with emphasis on recall due to its importance in identifying at-risk customers. The results show that Gradient Boosting achieves the highest overall performance with an ROC-AUC of 0.84, while Logistic Regression provides relatively higher recall. Key drivers of churn include short-term contracts, higher monthly charges, and lower service engagement. However, recall remains moderate, indicating limitations in capturing complex behavioral factors. These findings suggest the need to combine predictive models with behavioral insights and highlight the importance of early customer engagement and long-term retention strategies.
IMPLEMENTASI KESELAMATAN DAN KESEHATAN KERJA (K3) PADA BAGIAN STOCKFIT DI PT PRATAMA ABADI INDUSTRI KABUPATEN SUKABUMI Neneng Yanti Andriani; Santo Dewatmoko
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 1 No 1 (2022): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (586.555 KB) | DOI: 10.58268/eb.v1i1.6

Abstract

Abstract This study examines the implementation of Occupational Safety and Health (K3) in the Stockfit Section at PT Pratama Abadi Industri Sukabumi Regency. The research method that the author uses is a qualitative research research method, the unit of analysis in this study is the stockfit section at PT Pratama Abadi Industri Sukabumi Regency regarding the implementation of occupational safety and health, data collection by observation, documentation, interviews, Focus Group Discussion, resource persons ( Informants), The data analysis technique in this qualitative research uses the Miles & Huberman analysis technique. Data analysis activities are several steps according to the theory of Miles, Huberman and Saldana, namely analyzing data with three steps: data collection, data display, data reduction and conclusion drawing and verification. Based on the results of research on the implementation of occupational safety and health in the stockfit section at PT Pratama Abadi Industri, Sukabumi Regency, the provision of personal protective equipment given to each employee is complete and appropriate and good. However, there are still work accidents that occur in the workplace, caused by the equipment used at work. Due to the lack of awareness and knowledge of workers to use personal protective equipment, it causes many accidents in the work environment. Accidents that can hinder or disrupt the production process and degrade the company's image. Thus, it has become a necessity that occupational safety and health management is a necessity in all sectors. potential category potential risk activity hazard hazard due to eye health opportunities eye irritation and skin sequelae skin irritation respiratory shortness of breath fire duct burning reactive defects bursting minor defects, biogenic primering, eye health eye irritation and side effects Skin Skin irritation Breathing Shortness of breath fire duct burn reactive defects burst minor defects. exist in the stockfit section of PT Pratama Abadi Industri Sukabumi Regency are: accident insurance, death insurance The company has provided safety guarantees at work for employees. To anticipate work accidents, in the stockfit section at PT Pratama Abadi Industri Sukabumi Regency, we are given masks, gloves, safety shoes as foot protectors when carrying out production activities, namely boots, Welder Glasses are used for machine maintenance. If the machine is damaged, employees are equipped with welder glasses as eye protection when using welding tools. So the company carries out work safety efforts that are deemed necessary by employees, even in the lowest employee class. Although productivity is not fully influenced by work safety. Treatment or provision of insurance for employees, Provision of occupational safety and health guarantees in the stockfit section at PT Pratama Abadi Industri Sukabumi Regency has been carried out properly. Where the company registers all permanent employees as members of BPJS Employment insurance as an effort to improve employee welfare. The guarantees that exist in the stockfit section at PT Pratama Abadi Industri Sukabumi Regency are: accident insurance, death insurance. Keywords: Health, Occupational Safety, K3
PENGARUH KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASI Marnoto Marnoto; Santo Dewatmoko
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 1 No 2 (2022): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.12 KB) | DOI: 10.58268/eb.v1i2.14

Abstract

ABSTRACT Lecturers are one of the pillars that determine the success of educational activities at universities. The existence of lecturers must always be given serious attention, considering that the success of the learning process is very difficult to achieve if the role of the lecturer is marginalized. Components that support the success of the learning process, lecturer performance must be maintained and improved. This study aims to analyze the effect of job satisfaction on organizational commitment at the Ariyanti Academy of Secretary and Management. The method used in this research is a survey approach and the nature of this research is explanatory research (explanation). The number of samples in this study was 61 lecturers, using the total sampling technique (population = sample). The data analysis method used is path analysis using SPSS software. The results showed that job satisfaction has a positive and significant effect on organizational commitment. Keywords: Job Satisfaction, Commitment, and Organization