Claim Missing Document
Check
Articles

Found 5 Documents
Search

Online Advertisement, Online Marketplace, and Price as Intervening Variables in Influencing Product Purchase Decisions Rini Martiwi; Eulin Karlina; Instianti Elyana; Fera Nelfianti; Nurzalinar Joesah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5128

Abstract

Technological developments that occur in this era change consumer behavior in making purchasing decisions. Research on consumer purchasing decisions for a product has been done a lot. In this study, the authors aim to re-examine the factors that influence according to the current developments on consumer purchasing decisions on local Culinary UMKM products. In this study, The.factors.that become variables.are Online Advertisement, Online Marketplace, and Prices which are hypothesized to have an effect on Purchase Decisions for Local Culinary UMKM Products. The analytical methodused in this study is path analysis with the help of the SPSS for Windows version 26 statistical program. Respondents were collected from active social media users who had shopped for local UMKM products, both offline and online. Test the hypothesis that is guided by the value of sig.<0.05 then Ha is accepted and if the value is sig.>0.05 then Ha is rejected. This study also shows how significant the influence of Online Advertisement and Online Marketplace on Purchase Decisions directly or indirectly, which is through price as an intervening variable. The results obtained from this study are Online Advertisement, Online Marketplace, and Prices are proven to have a direct influence on Purchase Decisions. In addition, through the intervening variable, the value of the influence of Online Advertisement through Price does not have a significant effect on Purchase Decisions. While the Online Marketplace through Price has a significant influence on Purchase Decisions.
RANCANG BANGUN SISTEM ANTRIAN PELAYANAN DI KECAMATAN SUKMAJAYA Tri Tama Aditiya; Instianti Elyana; Hanafi Eko Darono - Universitas BSI; Tati Mardiana - Universitas Nusa Mandiri
SPEED - Sentra Penelitian Engineering dan Edukasi Vol 13, No 4 (2021): Speed Oktober 2021
Publisher : APMMI - Asosiasi Profesi Multimedia Indonwsia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.605 KB) | DOI: 10.55181/speed.v13i4.742

Abstract

Abstract - Sukmajaya Subdistrict, Depok City in the queuing system for community services did not use any system at all, either conventional with manual serial numbers or serial numbers based on the system. So it is less effective and there is often a buildup when people want to get services in kecamtan. Therefore, Sukmajaya District needs a computerized queuing system that makes it easy for the community to avoid confusion in the service queue. In line with this system, it can also be used as a reference for monthly service reports in Sukmajaya District and service results recapitulation. The results of this study are to provide convenience in managing the queue, it is hoped that it will make it easier for ASNs and service employees in the futureKeyword : Planning System, Serial SystemAbstrak - Kecamatan Sukmajaya Kota Depok dalam sistem antrian untuk pelayanan masyarakat sama sekali tidak menggunakan sistem apapun, baik konvensional dengan nomer urut manual atau nomer urut berdasarkan sistem. Sehingga kurang efektif dan sering terjadi penumpukan pada saat masyarakat ingin mendapatkan pelayanan di kecamtan.Maka dari itu Kecamatan Sukmajaya membutuhkan suatu sistem antrian terkomputerisasi yang memudahkan masyarakat agar tidak terjadi kerancuan dalam antrian pelayanan. Sejalan dengan bila sistem ini, bisa juga sebagai acuan laporan pelayanan bulanan di Kecamatan Sukmajaya dan Rekapan hasil pelayanan Hasil dari penelitian ini adalah untuk memberikan kemudahan dalam mengelola antrian diharapkan akan memudahkan ASN dan Pegawai Pelayanan kedepanyaKata kunci: Perancangan Sistem, Sistem Antrian Pelayana
Pelatihan Penyusunan Laporan Keuangan Sederhana untuk UMKM Anggota Komunitas UMKM Naik kelas Sri Rusiyati; Ida Zuniarti; Instianti Elyana; Hary Mulyadi
Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 1 (2023): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Komunitas UMKM Naik Kelas, merupakan wadah organisasi yang dibentuk dari rasa kebersamaan sebagai dampak Pandemi Covid 19, dimana pelaku UMKM sangat merasakan dampak penurunan usaha yang sangat signifikan, didalam Komunitas UMKM Naik Kelas Pelaku UMKM diberikan pelatihan dan workshop yang dapat membantu mengatasi penurunan penjualan dan strategi penjualan pada masa pandemi covid 19. Pelatihan Penyusunan Laporan Keuangan Sederhana untuk UMKM Anggota Komunitas UMKM Naik kelas sangat bemanfaat untuk UMKM karena dengan menggunakan Laporan Keuangan Maka UMKM dapat mengambil keputusan untuk keberlanjutan dari bisnisnya serta laporan keuangan juga dapat dijadikan bukti yang sangat konkrit bahwa bisnis dari UMKM layak untuk mendapatkan kredit dari Lembaga keuangan maupun bank. Tanggapan baik dari mitra terhadap pelatihan yang sangat bermanfaat dalam menambah keterampilan mitra dalam penyusunan laporan keuangan dan para peserta sangat antusias serta aktif dalam mengikuti pelatihan dengan mengajukan pertanyaan terkait prosedur penyusunan laporan keuangan. Hasil pelatihan ini menunjukkan para peserta terdapat peningkatan kemampuan dalam penyusunan laporan keuangan, dari pencatanan transaksi ke dalam persamaan dasar akuntansi, kemudian disusun laporan keuangan sebesar 80%. Dengan kemampuan yang dimiliki oleh mitra dalam penyusunan laporan keuangan maka mitra yaitu anggota komunitas UMKM naik kelas dapat mengukur kinerja usahanya secara periodik.
Design of a NodeMCU-Based Real-Time Air Quality Monitoring System Using the Blynk Application Wirawan, Elvan Satria; Asni Tafrikhatin; Instianti Elyana
Jurnal E-Komtek (Elektro-Komputer-Teknik) Vol 7 No 2 (2023)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-komtek.v7i2.1533

Abstract

Currently, air quality monitoring is only through satellites, so this monitor is only general; even though sometimes we need an air quality monitor to measure air quality in the room or gas emissions in motor vehicles and factories, this research uses an MQ135 sensor to measure CO2 gas emissions, a DHT11 sensor to measure humidity and a NodeMCU ESP8266 microcontroller as the central brain. The system is designed to provide accurate and efficient air quality monitoring through the Internet of Things (IoT). They are integrating Blynk as a mobile device monitoring application that offers easy access to real-time air quality data. The Blynk interface allows users to monitor air conditions easily, receive notifications, and access data history. Based on the experimental results and the accuracy of the integrated temperature measurement, the system provides a reliable solution for comprehensive air quality monitoring in various environments.
The Effect of Thin Capitalization, Earning Management, and Institutional Ownership on Tax Avoidance Instianti Elyana; Rusiyati, Sri; Restu Putri, Dita
EAJ (Economic and Accounting Journal) Vol. 8 No. 1 (2025): EAJ (Economics and Accounting Journal)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v8i1.y2025.p84-99

Abstract

This research aims to determine the influence of Thin Capitalization, Earnings Management and Institutional Ownership on Tax Avoidance. This type of research is quantitative and uses secondary data with media in the form of property and real estate company financial reports taken from the Indonesian Stock Exchange (IDX). The population used in this research was 47 companies and through purposive sampling criteria 14 property and real estate company financial report samples were selected with the observation period from 2018-2022. Data processing uses eviews version 12.0. Based on the results of the tests carried out, the variables Thin Capitalization, Earning Management and Institutional Ownership simultaneously have an influence on Tax Avoidance. Partially Thin Capitalization and Earning Management have no effect on Tax Avoidance, while Institutional Ownership has an effect on Tax Avoidance.