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p-Index From 2020 - 2025
0.444
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All Journal International Journal of Supply Chain Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Yanti Mayasari Ginting
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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Analysis the Influence of Service Quality, Social Media, Price Strategy to Purchasing Decisions and Store Loyalty Yanti Mayasari Ginting; Fransiska Natalia Ralahallo; Obet Eko Wiranto
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4301

Abstract

This study aims to determine the effect of service quality, social media, price strategy on purchasing decisions and store loyalty. The data used in this study is primary data obtained from the distribution of questionnaires. The population in this study are customers who have purchased products at PT Bintang Lima Pekanbaru. The sample in this study used non-probability sampling by using purposive sampling method. Respondents who answered the list of statements were people aged 17 years and over in the city of Pekanbaru. The number of samples in this study amounted to 150 samples. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that the variables of service quality, social media, price strategy have a significant effect on purchase decision, while the service quality and social media have no significant effect on store loyalty, but the price strategy and purchase decision have a significant effect on store loyalty.
Impact of Knowledge Management in Supply Chain of Creative Industry Yanti Mayasari Ginting; Elfindri Elfindri; Hafiz Rahman; Dodi Devianto
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.849 KB)

Abstract

Abstract- In Indonesia, creative economies are deemed as the alternative answers to difficulties facing stiff competition mainly brought by the technological revolution. This paper aims to contribute to the debate on the role of knowledge management (KM) in supply chain management. In this research literature focusing on the application of a KM in the supply chain system for creative industry in Indonesia presented. Results showed that KM is a commercial process that is allied to the production of new information and guaranteeing the espousal of the created knowledge in the company whenever it is needed. KM processes facilitate heightened organizational productivity, innovation, customer satisfaction, and enhanced productivity/process improvement in the supply chain context. The above business sustainability variables rely heavily on the capacity of creative workers to share knowledge, traditions, and experiences. Nonetheless, individuals in the creative world are inclined to hoard or hid knowledge for fear of knowledge risk and loss of livelihood. As a result, professional service firms (PSFs) should embrace. Recommendation of adopting nondisclosure or trade secrets’ contracts, patents, and trademarks to prevent creative staff from practicing knowledge hiding and knowledge hoarding, and consequently, promote knowledge sharing.
Co-Authors Devianto, Dodi Elfindri, Elfindri Hafiz Rahman Obet Eko Wiranto Ralahallo, Fransiska Natalia