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ANALISA PENGARUH KUALITAS PELAYANAN TERHADAP PEMBELIAN ULANG KONSUMEN Ternate, Halima Tussaadia; Ralahallo, Fransiska Natalia
Jurnal Pendidikan Tambusai Vol. 4 No. 1 (2020): April 2020
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.617 KB) | DOI: 10.31004/jptam.v4i1.502

Abstract

Kisah rumah kopi di kota Ambon relatif berkembang dengan baik,hal ini diindikasikan dengan munculnya berbagai usaha rumah kopi di kota Ambon, salah satunya adalah rumah kopi Joas. Rumah kopi Joas ini mencoba turut ambil bagian dalam memperebutkan pangsa pasar minuman siap saji di kota Ambon. Tujuan yang ingin dicapai dalam penelitian ini adalah “Untuk mengetahui pengaruh kualitas pelayanan (tangible, reliability, assurance, empathy, responsiveness) terhadap pembelian ulang konsumen baik secara simultan maupun secara parsial”. Responden dalam penelitian ini adalah konsumen yang menggunakan jasa Rumah Kopi Joas sejumlah 100 konsumen. 100 konsumen yang berpartisipasi dalam penelitian. Dari hasil penelitian, variabel tangible, reliability, responsiveness, assurance, dan empaty berpengaruh secara parsial terhadap pembelian ulang konsumen adalah kelima hipotesis semuanya diterima.
Pengaruh Citra Merek, Harga, dan Promosi terhadap Keputusan Pembelian (Studi Kasus Pengguna Pasta Gigi Close Up di Kota Ambon) Ralahallo, Fransiska Natalia
Jurnal Pendidikan Tambusai Vol. 5 No. 3 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.467 KB)

Abstract

Saat ini banyak produsen yang memproduksi dan menjual berbagai merek pasta gigi, sehingga membuat konsumen memperoleh banyak pilihan sebelum memutuskan untuk membeli pasta gigi yang sesuai dengan kebutuhan mereka dan tentunya memiliki harga yang terjangkau. Tujuan penelitian ini adalah untuk menganalisis pengaruh citra merek, harga, dan promosi terhadap keputusan pembelian pasta gigi CloseUp. Populasi dalam penelitian ini adalah konsumen dikota Ambon yang menggunakan pasta gigi CloseUp. Sampel dalam penelitian ini adalah 100 orang yang membeli pasta gigi CloseUp diambil secara purposive sampling. Pengumpulan datanya dilakukan dengan menggunakan kuesioner. Metode analisis data yang digunakan adalah SPSS. Hasil analisis regresi berganda yaitu Y = 0,410 X1 + 0,181 X2 + 0,367 X3 variabel independen yang paling berpengaruh terhadap variabel dependen adalah variabel citra merek (0,410), diikuti oleh variabel promosi (0,367), dan yang terakhir adalah variabel harga (0,181). Hasil uji t menunjukan bawah semua variabel independen yaitu (citra merek,harga, dan promosi) berpengaruh positif signifikan terhadap variabel dependen (keputusan pembelian) dimana semua variabel independen memperoleh nilai t hitung lebih besar dari t tabel dengan tingkat sig kurang dari 0,05. Dan koefisien determinasi (R Square) yang diperoleh sebesar 0,345.
Business Negotiation Approach Model and Strategy for Community Leaders in Resolving Land Dispute Conflicts in Maluku Province Fransiska Ralahallo; Aris Firmansyah
International Journal of Community Service & Engagement Vol. 2 No. 4 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v2i4.571

Abstract

This study was written with the aim of knowing and describing how the Model Approach and Negotiation Strategy of Community Leaders in Resolving Land Dispute Conflicts in Marafenfen Village, Aru Islands, Maluku Province Community leaders are parties who have advantages over the general public and play an important role in making decisions. Land dispute conflicts that occurred in the village of Marafenfen are social conflicts that often occur considering the people who do not really understand the rights to the land they want to own. This article is an article that uses a qualitative descriptive method, namely research that seeks to describe or describe the object under study based on the facts in the field. then the data analysis technique used in this study is qualitative data analysis, The results of the research obtained by the author can be concluded that in resolving land disputes, community leaders use Competitive Approach Model but some community leaders do not understand the Negotiation processes so they still have not found an agreement.
Supply Chain Management Performance of the Furniture Industry in Ambon during the Covid-19 Pandemic Fransiska Natalia Ralahallo; Edward Gland Tetelepta; Asiani Sijabat
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4704

Abstract

Supply Chain Management (SCM) is implemented within a company with the objective of improving operational performance, in order to create a competitive advantage. Information sharing, long term relationship, cooperation and process integration are important elements in Supply Chain Management, which function to accelerate supply chain processes from suppliers to the markets or to the consumers. This research is conducted on the furniture industry in the city of Ambon. The problems that are often encountered by the furniture industry are typical problems such as, lack of capital and limited access to raw materials, especially seasonal ones. In addition, there is also the problem of partnership, which is triggered by the difficulty of integrating farmers (raw material suppliers) and raw material processing companies into a solid partnership, due to differences in interests. The purpose of this research is to analyze the influence of information sharing, long term relationship, cooperation, and process integration towards supply chain management performance within the company. The result of the research is (1) the information sharing variable has a significant influence towards supply chain management performance; (2) long-term relationship variable has no significant influence towards supply chain management performance; (3) the cooperation variable has a significant influence towards supply chain management performance and; (4) the integration process variable has a significant influence towards supply chain management performance
Analysis the Influence of Service Quality, Social Media, Price Strategy to Purchasing Decisions and Store Loyalty Yanti Mayasari Ginting; Fransiska Natalia Ralahallo; Obet Eko Wiranto
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4301

Abstract

This study aims to determine the effect of service quality, social media, price strategy on purchasing decisions and store loyalty. The data used in this study is primary data obtained from the distribution of questionnaires. The population in this study are customers who have purchased products at PT Bintang Lima Pekanbaru. The sample in this study used non-probability sampling by using purposive sampling method. Respondents who answered the list of statements were people aged 17 years and over in the city of Pekanbaru. The number of samples in this study amounted to 150 samples. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that the variables of service quality, social media, price strategy have a significant effect on purchase decision, while the service quality and social media have no significant effect on store loyalty, but the price strategy and purchase decision have a significant effect on store loyalty.
PENGELOLAAN KEUANGAN BUMDES DI KABUPATEN KEPULAUAN ARU Baretha M Titioka; Meny Huliselan; Abdullah Sanduan; Fransiska N Ralahallo; Astrid J.D. Siahainenia
JURNAL PENGABDIAN MASYARAKAT JAMAK Vol 3, No 1 (2020)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (961.858 KB) | DOI: 10.31959/jpmj.v3i1.481

Abstract

Tujuan Pengabdian Kepada Masyarakat (PKM) ini adalah meningkatkan profesionalitas aparatur pemerintah desain pengelola BUMDes dalam pengelolaan keuangan BUMDes. Metode yang digunakan dalam kegiatan ini adalah metode pembelajaran partsipatif dalam bentuk ceramah, diskusi, Tanya jawab dan praktik terkait dengan pengelolaan keuangan BUMDes. Materi pelatihan yang diberikan mencakup perkembangan BUMDes dan regulasinya, sistem pengorganisasian BUMDes, Akuntansi BUMDes dan penatausahaan serta pertanggung jawaban keuangan BUMDes. Peserta workshop pengelolaan keuangan BUMDes ini terdiri atas kepala desa/wakil desa dan pengelola BUMDes di Kabupaten Kepulauan Aru. Hasil yang dicapai dari program pengabdian kepada masyarakat (PKM) ini adalah meningkatnya pengetahuan dan ketrampilan aparatur pemerintah desa dan pengelola BUMDes dalam pengelolaan keuangan BUMDes.
Edukasi Financial Literasi sebagai Strategi Pemberdayaan Anggota Koperasi Credit Union Hati Amboina Maria J.F Esomar; Fransiska N Ralahallo
Jurnal Abdimas Mahakam Vol. 4 No. 02 (2020): JURNAL ABDIMAS MAHAKAM
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v4i02.940

Abstract

Pemberdayaan masyarakat di Maluku terus ditingkatkan demi mengatasi masalah kemiskinan. Meningkatkan pemahaman tentang pengelolaan keuangan merupakan salah satu strategi pemberdayaan yang dapat berperan dalam mengurangi angka kemiskinan. Financial literacy merupakan kemampuan seseorang untuk mengelola dan membuat keputusan keuangan dengan benar. Kegiatan pengabdian masyarakat, sebagai salah satu Tri Dharma perguruan tinggi, yang dilaksanakan di Koperasi Credit Union Hati Amboina, bertujuan untuk meningkatkan pemahaman dan ketrampilan anggota Koperasi Credit Union Hati Amboina dalam mengelola keuangan. Dengan adanya pengetahuan, pemahaman dan ketrampilan tentang financial literacy, maka anggota dapat diberdayakan untuk meningkatkan kesehjateraan mereka, karena telah memiliki kemampuan mengatur dan mengelola baik keuangan pribadi maupun keuangan keluarga. Kegiatan ini dilakukan dengan metode sosialisasi, ceramah dan pendampingan. Dengan mengikuti kegiatan edukasi ini, anggota koperasi Credit Union Hati Amboina diharapkan memiliki komitmen untuk menerapkan kaidah-kaidah financial literacy dan berbagi pengetahuan yang diperoleh kepada masyarakat lain, sehingga dapat menciptakan dampak yang lebih luas dalam mengurangi angka kemiskinan di Maluku.
FAKTOR YANG MEMENGARUHI PROSPEK USAHA JASA DEALER HONDA TERHADAP KINERJA KEUANGAN PADA PT. MGM DI KOTA AMBON Ronyldo Tandikura; Fransiska Natalia Ralahallo
Soso-Q : Jurnal Manajemen Vol 7, No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/sosoq.v7i1.982

Abstract

Building and developing the competitiveness of the company, especially in the business of selling two-wheeled motor vehicles requires a focus on customers, promoting quality, continuous innovation, prioritizing service and speed. All of them aim to create better after-sales and relationship marketing, so that the process of developing and maintaining long-term relationships with customers becomes more harmonious and eventually they will decide to repurchase or use the same services in the future.This study aims to test, first partially, the influence of Relationship Marketing Factors on Profitability; second, partially testing the effect of After Sales Service Factors on Profitability at PT. MGM in Ambon City.This research uses primary and secondary data, and the type of research used is the type of explanatory research with a quantitative approach. The method used in this study is multiple regression analysis using SPSS 20.0 computer program.The results of this study indicate that the first hypothesis is partially positive and significant between relationship marketing to the profitability of PT. MGM in Ambon City with a significance level of 0.05 and a value of Standardized Coefficients of 0.438. Furthermore, the second hypothesis shows that partially or t-test, the significance value of the after-sales service obtained is greater than the significance level of 0.05, with a negative coefficient value of 109. So it can be seen that after-sales service has no significant and negative effect on the profitability of PT. MGM in Ambon City. Keywords: Relationship Marketing Factors, After Sales Service Factors and Profitability of PT. MGM in Ambon City
ANALISIS PENGARUH TOTAL QUALITY MANAGEMEMT TERHADAP KINERJA MANAJERIAL PADA PEMUDA BAKERY AND CAKE DI KOTA AMBON Fransiska N. Ralahallo; Josia Pattipeiluhu
Soso-Q : Jurnal Manajemen Vol 5, No 1 (2017)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/sosoq.v5i1.99

Abstract

This study aimed to examine the effect of the variable Total Quality Management (Customer focus, team work, continuous improvement systems and employee involvement and empowerment) to managerial performance. Samples used in this study were 38 respondents who are employees YOUTH Bakery and Cake. Model analysis used is multiple regression. Testing the quality of the data used is the validity and reliability testing. The classical assumption used is normality test, multicollinearity, and test heterokedastisitas. Testing the hypothesis is significant simultaneous test (test - F), partial significance test (t - test) and adjusted R-square. The results showed that TQM simultaneous effect on managerial performance and there is only one variable in the TQM partial effect of variable teamwork. Adjusted R-square value of 0, 156 showed that managerial performance can be explained by the focus on the customer, teamwork, berksinambungan system improvement, and employee engagement and empowerment. Keywords: Total quality managemet, Customer focus, team work, continuous improvement systems, involvement and empowerment of employees, managerial performance.
PENINGKATAN HASIL PRODUK KELOMPOK BINAAN KOPERASI CREDIT UNION HATI AMBOINA DI PROVINSI MALUKU MELALUI TEKNOLOGI DAN DIGITAL BRANDING Olivia Laura Sahertian; Baretha Meisar Titioka; Ignasius Samson Sudirman Refo; Maria J.F Esomar; Fransiska N Ralahallo
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 6 (2021): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.98 KB) | DOI: 10.31764/jmm.v5i6.5861

Abstract

Abstrak: Credit Union Hati Amboina (CUHA) adalah salah satu koperasi di Maluku yang berdiri sejak tahun 2007 dan telah berbadan hukum. Dalam perkembangannya dan juga terkait pandemi Covid-19, koperasi CUHA mengalami masalah pada semua tingkatan, terutama pada permasalahan pelayanan dan teknologi. Permasalahan pada anggota yaitu kemampuan membayar yang mengalami penurunan, khususnya mereka yang mengandalkan upah harian akibat pembatasan sosial. Untuk meningkatkan pemahaman dan ketrampilan anggota dalam menggunkan aplikasi digital, meningkatkan daya saing dari hasil produksi kelompok binaan melalui diklat kewirausahaan. Metode pelaksanaan program yang dilaksanakan terdiri dari serangkaian proses pengembangan teknologi mulai dari indentifikasi kebutuhan kelompok binaan, perancangan dan pembuatan website, pendampingan operasional dan implementasi teknologi. Dengan adanya kegiatan pengabdian ini anggota sudah dapat menggunakan aplikasi belanja online, memanfaatkan lapak amboina untuk menjual produk, memiliki kemampuan berwirasuaha dan mampu menciptakan produk yang berkualitas.Abstract: Credit Union Hati Amboina (CUHA) is one of the cooperatives in Maluku which was established in 2007 and has been incorporated as a legal entity. In its development and also related to the Covid-19 pandemic, the CUHA cooperative has experienced problems at all levels, especially in terms of service and technology. The problem with members is that their ability to pay has decreased, especially those who rely on daily wages due to social restrictions. To improve the understanding and skills of members in using digital applications, increase the competitiveness of the production results of the assisted groups through entrepreneurship training. The program implementation method consists of a series of technology development processes starting from identifying the needs of the target group, designing and creating websites, operational assistance and technology implementation. With this service activity, members are able to use online shopping applications, take advantage of the Amboina stalls to sell products, have entrepreneurial skills and are able to create quality products.