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PELATIHAN USAHA GUNA MENINGKATKAN PROFIT UMKM TANAMAN HIAS DAN OLEH-OLEH KHAS TAWANGMANGU DI DUSUN NGLURAH Vika Yugi Kurniawan; Sutrima Sutrima; Siswanto Siswanto; Supriyadi Wibowo; Santoso Budi Wiyono
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3: September-Desember 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i3.3507

Abstract

This community service program was conducted by the Pure Mathematics & Application Research Group of the Mathematics Department, FMIPA UNS, with the aim of increasing the profits of ornamental plant and local specialty product SMEs in Nglurah Village, Tawangmangu District, Karanganyar Regency. The partner in this activity is the Farmers and SMEs Association located in Nglurah Village, Tawangmangu. The main issues faced by the partner are a lack of knowledge in modern business management, branding, and digital marketing, resulting in low product competitiveness in an increasingly competitive market. The solution offered includes intensive training on product processing, branding strategies, and digital marketing. The community service was implemented through a workshop attended by 30 participants, followed by a one-month mentoring period. The methodology included a participatory approach in needs assessment, theoretical and practical training, and direct mentoring in field implementation. The results showed significant improvements in participants' understanding of business management and their ability to utilize digital media for marketing. Several participants reported increased product visibility in online markets. This program is expected to have a long-term impact on the development of SMEs in Nglurah Village.
Peningkatan Keuntungan Kelompok Tani Hutan PROHUTANI Sekipan, Desa Kalisoro, Kecamatan Tawangmangu, Karanganyar Supriyadi Wibowo; Yulia Indah Puspitasari; Siswanto Siswanto; Sutrima Sutrima; Santoso Budi Wiyono; Vika Yugi Kurniawan
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 6 (2026): Nopember 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Prohutani Sekipan Forest Farmers Group (KTH) in Kalisoro, Tawangmangu, has potential in Sekipan Coffee but is constrained by limited plantation data, maintenance, and marketing. This community service aims to strengthen profit potential through a participatory, data-based approach. The activities included identifying 16 sample trees per farmer using five environmental parameters (height, pH, humidity, moisture, and lux), spatial mapping of the plantation, planting 100 seedlings, providing grass cutters, marketing socialization, promotion at Comparty UNS, and education on plantation management, post-harvest processing, and cupping at the Tawangmangu Coffee Festival 2. The results include a plantation database and map, the realization of crop regeneration, and wider product exposure. From the SDGs perspective, the activity contributes to SDG 8 (economic growth) and SDG 1 through strengthened farmer capacity, SDG 12 through increased post-harvest added value, SDG 15 through mapping and planting for the conservation of the Lawu slopes, and SDG 4 and SDG 17 through the UNS–KTH pentahelix partnership model in coffee edu-tourism.