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All Journal E-Amal: Jurnal Pengabdian Kepada Masyarakat International Journal of Computing Science and Applied Mathematics-IJCSAM
Vika Yugi Kurniawan
Universitas Sebelas Maret
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Mathematics

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PELATIHAN USAHA GUNA MENINGKATKAN PROFIT UMKM TANAMAN HIAS DAN OLEH-OLEH KHAS TAWANGMANGU DI DUSUN NGLURAH Vika Yugi Kurniawan; Sutrima Sutrima; Siswanto Siswanto; Supriyadi Wibowo; Santoso Budi Wiyono
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3: September-Desember 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i3.3507

Abstract

This community service program was conducted by the Pure Mathematics & Application Research Group of the Mathematics Department, FMIPA UNS, with the aim of increasing the profits of ornamental plant and local specialty product SMEs in Nglurah Village, Tawangmangu District, Karanganyar Regency. The partner in this activity is the Farmers and SMEs Association located in Nglurah Village, Tawangmangu. The main issues faced by the partner are a lack of knowledge in modern business management, branding, and digital marketing, resulting in low product competitiveness in an increasingly competitive market. The solution offered includes intensive training on product processing, branding strategies, and digital marketing. The community service was implemented through a workshop attended by 30 participants, followed by a one-month mentoring period. The methodology included a participatory approach in needs assessment, theoretical and practical training, and direct mentoring in field implementation. The results showed significant improvements in participants' understanding of business management and their ability to utilize digital media for marketing. Several participants reported increased product visibility in online markets. This program is expected to have a long-term impact on the development of SMEs in Nglurah Village.
Marketing Refurbished Products with Carbon-Emission-Constraint Policy and Consumer Behavior: Offline vs. Online Channels Nughthoh Arfawi Kurdhi; Yahya Putra Pradana; Yogi Pasca Pratama; Vika Yugi Kurniawan
(IJCSAM) International Journal of Computing Science and Applied Mathematics Vol. 10 No. 2 (2024)
Publisher : LPPM Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24775401.ijcsam.v10i2.4570

Abstract

Refurbished products, which are repaired or restored to a like-new condition, offer a more sustainable alternative to new products by extending their lifecycle. However, the marketing of refurbished products faces several chal-lenges, including consumer perception, trust, and the impact of carbonemission-constraint policies. This study aims to address these challenges and provide recommendations for effective marketing strategies. We explore the marketing of refurbished products within the context of carbon-emission-constraint policies, specifically comparing offline and online channels. We present two channel models, with the first model, referred to as Model O, fo-cusing on marketing refurbished products through the manufacturer’s own e-commerce channel. The second model, known as Model T, explores the al-ternative approach of outsourcing the marketing activity to a third-party en-tity. Carbon-emissionconstraint policies impose restrictions on businesses’ carbon footprint, affecting their marketing strategies. Businesses must navi-gate these policies while effectively promoting refurbished products to envi-ronmentally conscious consumers. By addressing the challenges faced in marketing refurbished products with carbon-emission-constraint policies, consumer behavior, and comparing offline and online channels, this thesis aims to provide valuable insights for businesses and policymakers to effec-tively promote sustainable consumption and contribute to a more environ-mentally conscious industry.
Connectivity of The Triple Idempotent Graph of Ring Zn Vika Yugi Kurniawan; Bayu Purboutomo; Sutrima Sutrima; Nughthoh Arfawi Kurdhi
(IJCSAM) International Journal of Computing Science and Applied Mathematics Vol. 10 No. 1 (2024)
Publisher : LPPM Institut Teknologi Sepuluh Nopember

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Abstract

Co-Authors Bayu Purboutomo Nughthoh Arfawi Kurdhi, Nughthoh Arfawi Santoso Budi Wiyono Siswanto Siswanto Supriyadi Wibowo Sutrima Sutrima Yahya Putra Pradana Yogi Pasca Pratama, Yogi Pasca