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All Journal Caraka Tani: Journal of Sustainable Agriculture Agricultural Socio-Economic Empowerment and Agribusiness Journal
Endang Siti Rahayu
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas Maret
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALISIS PENERAPAN ECONOMIC ORDER QUANTITY (EOQ) DI PABRIK GULA MADUKISMO BANTUL Risa Rahmawati; Endang Siti Rahayu; Susi Wuri Ani
Caraka Tani: Journal of Sustainable Agriculture Vol 32, No 2 (2017): October
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.856 KB) | DOI: 10.20961/carakatani.v32i2.15120

Abstract

The purpose of this research to analyze the result of Economic Order Quantity in Madukismo Sugar Manufacture during the year of 2013-2015. The basic method used in this research was analytical, descriptive with case study technique. Data analysis used Economic Order Quantity (EOQ). The results of the study showed that during 2013-2015 the order quantity according to Madukismo Sugar Manufacture policy was 29.377 Quintal with the frequency of ordering 192 times, 30.328.46 Quintal with the frequency of ordering 168 times, and 31.883,06 Quintal with the frequency of ordering 142 times, sequentially. Whereas the result of Economic Order Quantity (EOQ) calculation during 2013-2015 where 52,916.47 Quintal with the frequency of ordering 107 times, 45,980.57 Quintal with a frequency 111 times, and 49,135.20 Quintal with a frequency 92 times, consecutively. The result of Economic Order Quantity calculation to intent filled up the needs of sugar cane and to maintain the sustainability of the production process. The effort to provide Economic Order Quantity of sugarcane,Madukismo Sugar Manufacture managed for expanding of sugarcane planting area. So that, Madukismo Sugar Manufacture could run the production process properly and sustainability.
Strategi Pengembangan Usaha Mikro Kecil Menengah Jenang Kudus Di Kabupaten Kudus Muhammad 'Irfan Murtadho; Endang Siti Rahayu; Mei Tri Sundari
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.85904

Abstract

Kudus Regency is one of the districts in Central Java where the industrial sector is the primary sector that supports Gross Regional Domestic Income (GRDP). Small-scale producers of holy jenang have several problems that hinder business development. This research aims to identify the internal and external factors of Jenang Kudus micro, small, and medium enterprises (MSMEs) and determine alternative and priority development strategies. The basic method of this research is descriptive. Location determination was carried out purposively. The research key informants were six people to determine internal and external factors and 31 people to determine weights and ratings. The analysis uses the IFE EFE Matrix, IE Matrix, SWOT Matrix, and QSPM. There are 60 MSMEs in Jenang Kudus. The research results show that Jenang Kudus MSMEs can be maintained and maintained. Strategies that can be implemented include strengthening partnerships with distributors, maintaining brand image through improving product quality, diversifying flavor variants and packaging, and increasing product durability. Also, MSMEs can optimize online promotions, improve service quality to strengthen customer loyalty, and develop human resources through collaboration with the Kudus Regency Trade, Industry, and Cooperatives Service. The strategy that is the main priority is optimizing online promotions.
Pengaruh Brand Equity Terhadap Keputusan Pembelian Produk Pisang Cavendish Merek Sunpride di Pasar Swalayan Kota Jakarta Selatan Arda Govar Parsaoran Rajagukguk; Endang Siti Rahayu; Heru Irianto
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 3, No 2 (2024): December 2024
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v3i2.91334

Abstract

Bananas are the most widely consumed fruit. Sunpride cavendish bananas are a primary choice for consumers when purchasing bananas. This study examines the influence of brand equity elements, including brand awareness, perceived quality, brand associations, and brand loyalty, on the purchasing decisions of Sunpride Cavendish bananas in supermarkets in South Jakarta. This research employs a descriptive quantitative approach. The research location was determined using purposive sampling because South Jakarta residents have a consumptive and modern lifestyle, and their consumption expenditures are among the highest. The sample in this study consisted of 100 respondents. The research instrument used was a questionnaire. The results show that brand equity elements collectively influence the purchasing decisions of Sunpride cavendish bananas in South Jakarta. Brand associations were found to be the most dominant element influencing the purchasing decisions of Sunpride cavendish bananas in supermarkets in South Jakarta.
Co-Authors Arda Govar Parsaoran Rajagukguk Heru Irianto Mei Tri Sundari Muhammad 'Irfan Murtadho Risa Rahmawati Susi Wuri Ani