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All Journal Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) JMBPreneur
Sri Martono
Universitas An Nuur
Economics, Econometrics & Finance

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Analisis Break Even Point untuk Meningkatkan Tingkat Penjualan Rengginan Istimewa Cap Bawang di Kecamatan Pringsurat Kabupaten Temanggung Winarsih Winarsih; Sri Martono
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Vol 3 No 4 (2021): JIMMBA
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v3i4.892

Abstract

Penelitian ini bertujuan untuk mengetahui besarnya laba yang diperoleh, pengusaha terlebih dahulu harus mengetahui tingkat Break Even Point (BEP) yang dicapai yaitu keadaan dimana perusahaan tidak mengalami kerugian maupun keuntungan. Karena ingin mengetahui pada tingkat volume berapa, penjualan Rengginan Istimewa Cap Bawang mengalami Break Even Point. Jenis penelitian yang digunakan dalam penelitian ini yaitu penelitian deskripsi dengan pendekatan kuantitatif, sumber adta yang digunakan adalag data sekunder dengan Teknik pengumpulan data keuangan Rengginan Istimewa Cap Bawang di Kecamatan Pringsurat Kabupaten Magelang. Dari perhitungan diatas jumlah barang yang dijual periode Mei 2021 agar home industri Rengginan Cap Bawang mencapai Break Even Point adalah sebesar 19,46 unit atau saat melakukan penjualan sebesar Rp. 388.568,00. Jika melebihi Break Even Point berarti mengalami keuntungan tapi jika kurang dari Break Even Point maka akan mengalami kerugian. Margin Of Safety menunjukkan jarak antar penjualan yang direncanakan dengan penjualan pada Break Even Point. Dengan demikian Margin Of Safety juga menggambarkan batas jarak, dimana jika berkurangnya penjualan melampaui batas jarak tersebut perusahaan akan menderita kerugian. Semakin kecil Margin Of Safety berarti semakin cepat perusahaan menderita kerugian. Margin of Safety Mei 2021 yaitu 5,94% atau Rp. 56.430,00.
Profit Analysis Of Karuna Cell Pulsa Agent In Karangrayung, Grobogan Sri Martono; Myra Heltyani
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 1 No 1 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v1i1.1

Abstract

Background: Profitability ratio analysis is a ratio used to measure the company's ability to generate profits from sales. Therefore, Karuna Cell pulsa agents are required to be able to assess the condition and development of the store through ratio analysis of financial statements in order to maintain the existence of the store and be able to increase business growth amid increasingly rapid economic growth and increasingly fierce business competition. Purpose: The purpose of this study was to determine the gross profit margin ratio at Karuna Cell credit agents. This is analyzed in terms of profitability and analysis in terms of financial statements. Financial statement ratio analysis commonly used is liquidity ratio analysis or working capital ratio, solvency ratio analysis, and profitability ratio analysis. Methods: The research method used is collecting data from primary data sources and secondary data sources. Primary data sources were obtained from existing data in the field through interviews and observations at the Karuna Cell pulsa agent, while secondary data sources were obtained from literature studies. Results: Gross Profit Margin at Karuna Cell credit agents is 8%, Net Profit Margin at Karuna Cell credit agents is 7.33%, Return on assets at Karuna Cell credit agents is 24%. Conclusion: It can be concluded that, if gross profit margin is high, so it would increase the net profit margin ratio.
Break Even Point Analysis To Increase The Sales Level Of Rengginan Special Cap Bawang In Pringsurat District Temanggung District Myra Heltyani; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 1 No 1 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v1i1.2

Abstract

Background: This study aims to determine the amount of profit earned, entrepreneurs must first know the level of Break Even Point (BEP) that is achieved, namely a situation where the company does not experience losses or profits. Methods: The type of research used in this research is descriptive research with a quantitative approach, the data source used is secondary data with the technique of collecting financial data from Rengginan Istimewa Cap Bawang in Pringsurat District, Magelang Regency. Results: From the calculation above, the number of goods sold for the May 2021 period so that the Rengginan Cap Bawang home industry reaches the Break Even Point is 19.46 units or when making sales of Rp. 388,568.00. If it exceeds the Break Even Point, it means a profit, but if it is less than the Break Even Point, it means a loss. Conclusion: Taking into account the results of the break even point analysis as a tool in planning sales in order to achieve the desired profit, it is better that the level or sales volume that must be achieved by the home industry of Rengginan Istimewa Cap Bawang should not fall from the results of the Break Even Point
Analysis of Brand Awareness on Purchase Intention in Jelly and Pudding Powder Products with Jelly Seven Brands Winarsih; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 1 No 2 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v1i2.6

Abstract

Background: Dessert is always awaited when there is an important event such as dinner with family or friends. Dessert menus are very varied, one of which is pudding and jelly. In line with the increasing consumer awareness of a brand, helping in purchasing decisions becomes a challenge and a demand for every organization that runs a business. When consumers want to buy a product, the brand name is the first thing they think of at the same time that reflects that a product has a higher brand awareness.Purpose: The purpose of this study is to examine more deeply about consumer buying interest in jelly seven products which is influenced by the level of product awareness and perceived quality.Methods: The research is an organized investigation. The population in this study were housewives in the Grobogan Regency area as many as 100 people. The sample in this study amounted to 50. The method of data collection in this study was using a questionnaire.Conclusion: From the results of the study, it can be concluded that brand awareness and perceived quality are antecedents in increasing purchase intention. This theory can be contributed to companies that produce jelly seven as an effort to increase people's buying interest.Suggestion: For the future agenda, it can be strengthened by moderating variables or mediating variables which are believed to be able to increase buying interest in the wider community.
Strategy to Increase Sales Through Brand Awareness on Local Brand Instant Coffee Products Sri Martono; Dita Prameswari
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 1 No 2 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v1i2.10

Abstract

Background: The strategy to increase sales plays an important role in the sustainability of a company because with the sale the company will get a profit. A company that is able to increase sales will exist in business competition. Currently, not many consumers are aware of the Lokalate brand of instant coffee. Therefore, Lokalate must be introduced to the wider community and build public brand awareness of Lokalate instant coffee products. With brand awareness, it is hoped that it can increase sales of Lokalate brand instant coffee products.Purpose: This study aims to analyze the effect of brand awareness on increasing sales (Study on Local Consumers at An Nuur University). The influence of brand awareness will be analyzed partially and simultaneously on increasing sales.Methods: This type of research uses quantitative research. The population in this study were all students of An Nuur Purwodadi University with a sample of 100 with certain criteria. The sampling technique used purposive sampling technique. Collecting data using a questionnaire that was processed using the SPSS application.Conclusion: The results of the study indicate that the brand awareness variable (X) has a significant effect on increasing sales (Y) so that H1 is accepted. Thus, it can be concluded that product awareness can increase sales increase. Because when consumers are aware of the quality of the product, they will tend to make repeat purchases which can increase the level of sales at the company.Suggestion: For future research agendas, it should be developed in a wider scope in order to produce broader findings and there are gaps with other research as the basis for future research
Perceived Organizational Support and Work Engagement Between The Health Service Sector Fariha azzahra; Indah rahayu; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 2 No 1 (2022): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v2i1.11

Abstract

 Background: First line managers have an important role in the management system of health care organizations because they provide support and bridges for senior management and their employees. Work engagement forms the basis of the facility's function that creates organizational goals and approaches to patient care, but also meets the expectations and needs of subordinate staff.   Purpose: The aim of the study was to examine the relationship between perceived organizational support and work engagement of first-line managers in the health care sector   Methods: Collecting data using a questionnaire from a private hospital in Purwodadi. The research method uses SPSS to analyze the direct effect.   Conclusion: The results show a positive and significant relationship between perceived organizational support and work engagement, so that it can increase the interest of firstline managers in hospitals to strengthen work engagement with higher job performance and job satisfaction.   Suggestion: This study examines work engagement as the dependent variable, although work engagement is often used as a determining variable. In future research, it is possible to examine the potential effect of Perceived Organizational Support and work engagement with other variables such as job satisfaction and performance. 
Self-Management and Use of Learning Resources in Determining Student Learning Outcomes in Economic Statistics Management Class III An Nuur University Sri Martono; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 2 No 1 (2022): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v2i1.12

Abstract

 Background: Less than optimal student learning outcomes are a separate problem in learning activities on campus. Factors that can be an influence in a student's learning outcomes are self-management and the use of learning resources.   Purpose: This study aims to obtain valid evidence on how self-management and the use of learning resources in improving student learning outcomes for the Economic Statistics course for Management class III.   Methods: This research is a quantitative type with the research subjects being all students of Management class III An Nuur University. The population was 21 people and the instrument in this study consisted of a questionnaire which included 10 aspects of selfmanagement and 10 aspects of the use of learning resources.   Conclusion: From this research, it can be concluded that the self-management factor and the use of learning resources have a significant influence on the learning outcomes of Management Class III students for the Economic Statistics course in the Management Study Program at An Nuur University.   Suggestion: The results of this study are expected to be a reference in relation to efforts to improve student learning outcomes. 
ANALISIS SWOT UNTUK MENENTUKAN STRATEGI PEMASARAN USAHA TELUR PUYUH MBAK TIK Sri Martono; Fitriyanti
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 2 No 2 (2022): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v2i2.17

Abstract

Background: Marketing strategy is a plan that will be used by a company to conduct marketing and determine the company's goals and objectives. Marketing strategy is also used to carry out sales activities by using communication techniques that aim to provide information to the target audience so that the company's goals can be successful. The marketing strategy is designed to be effective and efficient with easy distribution of messages and minimal effort is spent on these marketing communication activities. Purpose This study aims to determine the marketing strategy that can be applied to the quail egg business, based on the SWOT analysis.Methods: The research method used is descriptive qualitative because it aims to analyze data by describing or describing the situation in the field and at the same time determining the marketing strategy for your quail egg business.Conclusion: The results of this study through SWOT analysis found that the IFAS matrix is in quadrant I so that it can use strengths to take advantage of existing opportunities. The strategy that must be implemented in this condition is to support an aggressive growth policy, and the SWOT matrix can be found in a marketing strategy that can be applied by your quail egg business, namely to be more aggressive in making sales by maximizing technological advances, maintaining product quality, increasing consumer loyalty, maintaining promotional activities, carrying out site renovations, taking good care of quail health, carrying out marketing innovations, and improving service quality.Suggestion: There are still many limitations in this research and need to be developed again for future research agendas. The scope of this research is still small and in a less broad scope because it is only driven by one informant, so that future research can be developed through the addition of variables and the number of objects to be studied
Mengkaji Peran Komite Ekonomi Kreatif dan Unsur Pemerintah Dalam Pengembangan Sektor Ekonomi Kreatif di Kabupaten Grobogan, Menghadapi Era Ekonomi Digital Winarsih; Sri Martono
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 3 No 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v3i1.22

Abstract

Background: The phenomenon of shifting waves of economic orientation, starting from the agricultural economy, moving to industrialization and then the era of the information economy has an impact on competitiveness emergency and increasingly tight market competition. Many countries are starting to realize that the industrial sector is no longer the main economic resource, but rather creative human resources, which is marked by the emergence of a new economic era that prioritizes information and creativity, which is known as the creative economy. Purpose: The aim of the research to make a contribute to the Grobogan Regency Creative Economy Committee to formulate appropriate strategies as a basis for carrying out its role as a driving force through coaching and mentoring creative economy actors in Grobogan Regency, especially in increasing readiness to face the demands of global competition in the era of economic digitalization which requires actors The creative economy is technologically literate or able to follow developments in science and technology. Methods: This study employs descriptive Qualitative method. Conclusion: The employment of marketing principals is greatly significant in facing the global competition through creative economy products penetration. The strategy in product designs, targeting, product differentiation, and marketing strategy is a crucial in improving the product competitive advantage. In order to recognize the competitors’ strengths and market tastes, marketing intelligence is required. In this case, the competition in globalization era is the economic competition and the main tool required is creative economy. Due to the tight commitment from the creative economy stakeholders in Indonesia in applying the creative economy momentum, creative economy becomes the spearhead the new economic growth in increasing the nation prosperity which leads to ‘Indonesia Emas 2045’. Suggestion: The synergy of the whole stakeholders is required to overcome the barriers and treats in creative economy development. The central and local government who formulate the policy is expected to fully commit to facilitate, inspire, and motivate the creative economy development through measurable actions based on priority scale, focus, and concrete
Penerapan Strategi Pemasaran Digital Melalui Media Sosial Di Surya Jaya Sedadi Sri Martono; Indah rahayu
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 3 No 1 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v3i1.23

Abstract

Background: The increasingly rapid advances in technology have brought various changes to every aspect of life, starting from the cultural, political, social and economic fields. In recent years, the development of the internet has had an impact, especially in the business sector. Even though there are negative impacts, the presence of the internet also creates great opportunities in the business world. Likewise with Surya Jaya Sedadi, with the presence of the internet, it has become easier to manage its business, even with this technology, it has been able to increase its sales value. Purpose: The aim of this research is to identify how to implement digital marketing strategies through social media in surya jaya sedadi. Methods: The research method used is content analysis method and literature survey to define concepts and develop measurements. Results: As more and more micro and small business actors utilize various social media platforms (including Surya Jaya Sedadi), it becomes important to choose various existing social media platforms, of course the ones that best suit their needs. Conclusion: Digital marketing has become an important part in various business decisions, from product development, pricing, even to forms of interaction between people. Suggestion: For the future agenda we plan to validate the measurement of both concepts and test the proposed model with quantitative methods.
Co-Authors Abdurrahman Hamam Ana Munadhilah Devi Lilis Mardiyani Dita Prameswari Dwi Bagas Ma’a Shobirin Fariha Azzahra Fitria Enno Apriliyani Fitriyanti Indah Rahayu Myra Heltyani Winarsih Winarsih Winarsih