Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship
Dhany Isnaeni Dharmawan
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Pengaruh Kualitas Produk dan Physical Evidence Terhadap Brand Image Politeknik LP3I Bandung Dhany Isnaeni Dharmawan; Yuyun Taufik; Elly Watti Noorhan
ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Vol 5 No 1 (2019): ATRABIS: Jurnal Administrasi Bisnis - Juni 2019
Publisher : Program Studi Administrasi Bisnis POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v5i1.228

Abstract

Pengaruh kualitas produk dan physical evidence terhadap brand image Politeknik LP3I Bandung. Secara umum kinerja pemasaran yang baik dinyatakan dalam tiga besaran nilai utama, yaitu penjualan, pertumbuhan penjualan, dan pertumbuhan pelanggan. Pertumbuhan nilai pelanggan akan terus meningkat seiring peningkatan brand image yang dibangun oleh instansi yang bersangkutan. Image akan semakin baik pada saat pelanggan dipuaskan dengankualitas produk yang ditawarkan serta baik dan berkualitasnya sarana dan prasarana perusahaan untuk menunjanga pelayanan bagi para pelanggan tersebut.Tujuan penelitian ini adalah untuk mengetahui kualitas produk, physical evidence, brand image serta pengaruh kualitas produk dan physical evidence terhadap brand image Politeknik LP3I Bandung. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif verifikatif, teknik sampling yang digunakan adalah proportionate cluster random sampling dan penentuan jumlah sampel dalam penelitian ini menggunakan rumus slovin. Hasil penelitian menunjukan nilai uji F, uji t dan uji korelasi yang diperoleh, dapat ditafsirkan bawa brand image PLB dipengaruhi secara parsial oleh kualitas produk PLB sebesar 39,1% dan phsycal evidence atau bukti fisik sebesar 40,9%. total keduanya atau pengaruh secara simultan adalah 80%. Sisa sebesar 20,0% manunjukan ada nya faktor error dalam penelitian ini, adanya pengaruh variabel lain yang tidak dikaji dalam penelitian ini, misalnya harga, tempat dan distribusi, pelayanan serta promosi.
Analysis of Factors Affecting Reporting Effectiveness in the Reporting Information System at Community Health Centers in Serang Regency Intan Ida Nahampun; Dhany Isnaeni Dharmawan
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 3 (2025): August : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i3.341

Abstract

The effectiveness of reporting within the reporting information system at Community Health Centers (Puskesmas) is crucial for supporting data‑driven decision‑making, health‑program planning, and performance monitoring. Accurate and timely reporting enables healthcare administrators to analyze trends, allocate resources efficiently, and improve patient outcomes through evidence‑based interventions. This article analyzes the factors influencing reporting effectiveness at Puskesmas in Serang Regency, including technological, human‑resource, and organizational factors. The study employs a literature‑review and case‑analysis approach, highlighting challenges and offering recommendations to improve reporting effectiveness. The results indicate that limitations in infrastructure, staff competency, digital literacy, as well as management support and policy, are key factors that must be addressed to optimize the reporting system in Serang Regency’s Puskesmas. Technological barriers—such as inadequate hardware, software, and internet connectivity—often hinder the seamless collection and transmission of health data. Human‑resource challenges, including insufficient training and low digital literacy among staff, can lead to data‑entry errors and delays. Organizational factors—such as clear policies, standard operating procedures, and a supportive management culture—are also essential for sustaining high‑quality reporting practices. Furthermore, the integration of health informatics and continuous quality‑improvement initiatives can enhance the reliability and usability of reported data, ultimately supporting better health outcomes at the community level. The study concludes that a holistic approach—encompassing technological upgrades, ongoing staff development, and strong organizational leadership—is necessary to ensure the effectiveness and sustainability of reporting systems in primary‑healthcare settings.
The Influence of Accreditation, Promotion, and Brand Image on Enrollment Interest, Moderated by Cost, at Universities in Serang City Iman Hickmatullah; Dhany Isnaeni Dharmawan
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.371

Abstract

This study aims to analyze the influence of students' perceptions of Accreditation (X1), Promotion (X2), and Brand Image (X3) on their Interest (Y) in registering, with Cost (Z) serving as a moderating variable. Data were collected from 399 respondents. The validity test results indicate that all research instruments are valid. Meanwhile, the reliability test results show that all variables have Cronbach's Alpha values ranging from "Good" to "Excellent," confirming their reliability. The study's findings reveal that Promotion and Cost are dominant factors with a positive and significant influence on interest in registering. Additionally, Accreditation also has a positive and significant effect on interest. In contrast, the Brand Image variable does not have a significant partial influence on interest. However, when considered simultaneously, Accreditation, Promotion, and Brand Image collectively have a significant impact on interest. The moderation test results demonstrate that Cost significantly moderates the relationship between Brand Image and Interest, indicating that the effect of Brand Image on interest is either strengthened or weakened by cost considerations. In conclusion, to attract prospective students, private universities should prioritize effective promotional strategies and manage perceptions of competitive costs, including the availability of scholarships. While brand image remains important, focusing on tangible benefits reinforced by cost factors will have a greater impact on prospective students' decisions.
Optimalisasi Sosialisasi Program Pencegahan Stunting pada Ibu Hamil dan Anak-Anak di Desa Katulisan Serang Banten Dhany Isnaeni Dharmawan; Syamsudin Syamsudin; Ahmad Zainuri; Abdul Fatah; Ahmad Firdaus
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 1 No. 3 (2023): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v1i3.255

Abstract

The Indonesian government has launched the National Action Plan program for handling stunting at the national level with the theme "National Action Plan Program for handling stunting at the national level" in 2023 which is focused on regions, especially villages in Indonesia. One part of the program is the prevention of stunting that occurs in the community. Because most people do not understand properly about stunting, and think that stunting or dwarfism, the term commonly used in society, is a hereditary factor. This community service activity is carried out to increase knowledge and understanding as well as community participation in the prevention and early detection program for stunting in toddlers which is expected to directly motivate the community to participate in paying attention to the growth and development of their children so that their growth and development can be optimal. The method used was to assess community knowledge and the problems faced regarding prevention and how to assess/early detect stunting in toddlers in Katulisan Village, Cikeusal District, Serang Banten. Mother's knowledge was measured using a pre-test before the activity and a post-test after being given the knowledge.
Sosialisasi Green Marketing dan Environmental Awareness bagi Kalangan Mahasiswa Dhany Isnaeni Dharmawan
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Vol. 3 No. 3 (2025): : Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kolaborasi.v3i3.578

Abstract

This community service activity aims to enhance students' understanding and awareness of the green marketing concept and the importance of environmental preservation. Through socialization activities conducted via seminars, interactive workshops, educational module distribution, and group discussions, students of the Management Study Program at Universitas Serang Raya gained insights into sustainable and environmentally friendly marketing practices. Evaluation results indicate a significant increase in students' comprehension of green marketing concepts and environmental awareness. Students also demonstrated active participation, presented creative ideas, and showed commitment to applying sustainability principles within the campus and surrounding communities. This activity contributes to fostering pro-environmental behavior, strengthening students' capacity as agents of change, and supporting the educational institution's role in sustainable development. The results of this service are expected to be an initial step for integrating green marketing and environmental awareness education into the curriculum and ongoing campus activities.
Co-Authors Abdul Fatah Ahmad Firdaus Ahmad Zainuri Elly Watti Noorhan Iman Hickmatullah Intan Ida Nahampun Syamsudin Syamsudin Yuyun Taufik