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All Journal Jurnal Dimensi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Alignment: Journal of Administration and Educational Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Manajemen Jurnal Ekuivalensi Abdimasku : Jurnal Pengabdian Masyarakat Journal of Social And Economics Research Jurnal Ekonomi dan Bisnis Jurnal Riset dan Inovasi Manajemen
Agung Sedayu
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro Semarang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences

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Pelatihan Pembuatan Media Pendukung Pembelajaran Berbasis Google Form Pada Tk. Darma Wanita Salamsari Boja Agung Sedayu; Juli Ratnawati; Aries Setiawan; Ida Farida
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 1 (2022): Januari 2022
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v5i1.418

Abstract

Selama musim pembelajaran dalam jaringan (daring), guru melakukan berbagai upaya agar penyampaian materi pembelajaran dapat dengan mudah diterima oleh siswa. Teleconference dapat dilakukan melalui google meet maupun zoom, yang mampu menyatukan berbagai siswa dari manapun berada dalam satu ruangan digital. Namun teleconference memberikan peran yang kurang maksimal dalam pembelajaran, karena dalam  hal ini diperlukan quota yang ekstra besar, siswa dengan kondisi lingkungan jauh dari akses internet akan kesulitan mengikuti pembelajaran. Gambaran pada mitra yang ada, lokasi jauh dari operator seluler, jadi untuk melakukan teleconference kurang maksimal, suara dan gambar sering putus. Akhirnya orang tua harus datang sekolah untuk menyerahkan tugas, melakukan absensi, menyerahkan jawaban dan lainnya yang tidak tersampaikan secara telekonference. Salah satu cara yang ditawarkan adalah dengan penyampaian lewat google form sehingga diperlukan adanya pelatihan pembuatan media pendukung pembelajaran berbasis google form, banyak manfaat yang bisa diperoleh dari pelatihan ini sehingga  dengan guru maupun tenaga kependidikan  mudah mengenal fungsi dan kegunaan dari google form
Kontribusi Gaya Kepemimpinan Transformasional Pada Komitment Organisasi (Studi Pada Bpr Di Kota Semarang) Agung Sedayu; Ririh Dian Pratiwi; Desy Herma Fauza
Jurnal Manajemen Vol. 8 No. 2 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.301 KB) | DOI: 10.30656/jm.v8i2.912

Abstract

One of the problems that employees often face is the employment pressure from their superiors. The impact of the problem includes the increase of employee turnover, the decrease of employee motivation, and the increase of employee absenteeism. Such condition decreases organizational effectivity. Therefore, the first step done by the organization is to increase employee commitment in order to improve effectiveness. To increase employees' commitment, the role of leadership is very important. One of the most popular leadership styles and suitable applied in many setting is the transformational leadership style. It significantly contributes to the improvement of organizational commitment. The leadership has four dimensions: idealized influence, inspirational motivation, intellectual stimulation and individualized consideration. The current study aims to find empirical evidence of the contribution of transformational leadership styles to organizational commitment. The employees of BPR in the city of Semarang are used as samples in the study. The data used are primary data obtained from the distribution of questionnaires to respondents. This study used descriptive analysis techniques and multiple linear regression. The results prove that simultaneously transformational leadership style significantly influence the organizational commitment. Partially inspirational motivation and individualized consideration variables have a significantly positive effect on organizational commitment. However, the idealized influence and intellectual stimulation variable have no effect on organizational commitment. The findings have theoritical and practical implication. From theoritical side, the continued research need to conduct to give clearer description of the two variables relationship. From practical side, leaders of BPR can consider the findings to improve their employee commitment.. Keywords: transformational leadership style and organizational commitment
Analisis Kualitas Pelayanan dan Kepercayaan Konsumen Bus Rapid Trans Semarang di masa Pandemi Covid-19 Agung Sedayu; Windya Ardani Salsabilla
JURNAL EKUIVALENSI Vol. 7 No. 2 (2021): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/ekuivalensi.v7i2.579

Abstract

The city of Semarang as the capital city of Central Java Province is included in the category of a metropolitan city because it has a population of more than 1.5 million people, so the level of activity and mobility of the community is increasing. The Semarang City Government through the Semarang City Transportation Service has succeeded in developing the Trans Semarang Rapid Transit Bus as a mass public transportation program that is more comfortable, safe, fast, cheap, and mass in nature. However, in 2020 the Covid-19 pandemic emerged which had a very large impact, even though the number of passengers decreased during the Covid-19 pandemic, the Semarang BRT continued to serve passengers and continue to provide the best service for passengers by implementing health protocols as recommended by the government. The population of this study was BRT Semarang users with a sample of 100 respondents. By using the Kano model approach, the researcher uses 31 service attributes which are composed of service quality, trust, and customer satisfaction variables. From the results of this study, 26 attributes fall into the Attractive category or pleasure attribute (A) and 5 attributes fall into the One dimensional category or the expected attribute (O). so that BRT Semarang must improve the quality of service better by evaluating employee performance and making improvements and improving service strategies, providing safe service quality by implementing health protocols for all consumer characteristics, especially during this Covid-19 pandemic.
Pengaruh Brand Image, Brand Luxury , Harga, Dan Desain Produk Terhadap Minat Beli Samsung Z Flip 5 Di Kota Semarang Naim, Aulia Anin; Sedayu, Agung; Usman, Usman; Hariyadi, Guruh Taufan
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2199

Abstract

This research aims to determine the influence of brand image, luxury brand, price, and product design on buying interest in the Samsung Z Flip 5 in Semarang City. This research uses primary data and quantitative methods. Researchers conducted a pre-survey on 30 respondents by distributing questionnaires, then after that the researchers conducted a survey by distributing questionnaires via Google Form to 150 respondents and processing the data using SmartPLS. From the results of data processing, it was found that brand image had a significant influence, luxury brand had no significant influence, price had a significant influence, and design had no significant influence on interest in purchasing Samsung Z Flip 5 smartphone products in Semarang City.  Keywords:  Brand Image ; Brand Luxury ; Price ; Design ; Purchase Intention
Pengaruh Citra Merek, Kualitas Produk, Dan Kepercayaan Merek Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Pada Pelanggan Aqua Galon Di Kota Semarang) Ningsih, Erna Prichati; Sedayu, Agung
Jurnal Ekonomi dan Bisnis Vol. 3 No. 1 (2024): Maret 2024
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v3i1.10186

Abstract

Aqua became one of the pioneers in the bottled beverage industry in Indonesia through PT Golden Mississippi in Bekasi, West Java. Aqua as the first bottled beverage company is able to rank first and is known throughout the Indonesian society. This study aims to prove the effect of brand image, product quality, and brand trust on customer loyalty through customer satisfaction as an intervening variable on Aqua gallon customers in Semarang City. The number of samples used in this study were 160 respondents. The sampling technique is a non-probability sampling technique of purposive sampling type. The analysis method in this study uses SEM-PLS using SmartPLS software version 3.3. The results of the study state that the variables of Brand Image, product quality, and brand trust have a significant effect in the direction of customer satisfaction. Customer satisfaction variables have a significant effect with direction on customer loyalty. The Brand Image variable has no significant effect with a positive direction on Customer Loyalty. Product quality and brand trust variables have a significant effect with direction on customer loyalty. Brand image variables, product quality, and brand trust have a significant effect in the direction of customer loyalty through customer satisfaction as an intervening variable for Aqua gallon customers in Semarang City.Aqua menjadi salah satu pelopor dalam industri minuman kemasan di Indonesia melalui PT Golden Mississippi di Bekasi, Jawa Barat. Aqua sebagai perusahan minuman kemasan pertama mampu menempati urutan pertama dan dikenal seluruh masyrakat Indonesia. Penelitian ini bertujuan untuk membuktikan pengaruh citra merek, kualitas produk, dan kepercayaan merek terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel intervening pada pelangga Aqua galon di Kota Semarang. Jumlah sampel yang digunakan dalam penelitian ini adalah 160 responden. Teknik pengambilan sampel adalah teknik non probability sampling jenis purposive sampling. Metode analisis pada penelitian ini mengunakan dengan SEM-PLS dengan menggunakan software SmartPLS versi 3.3. Hasil Penelitian menyatakan bahwa variabel Citra Merek, Kualitas produk, dan Kepercayaan merek berpengaruh secara signifikan dengan arah terhadap kepuasan pelanggan. Variabel Kepuasan pelanggan berpengaruh secara signifikan dengan arah terhadap loyalitas pelanggan. Variabel Citra Merek tidak berpengaruh signifikan dengan arah positif terhadap Loyalitas Pelanggan. Variabel Kualitas Produk dan Kepercayaan merek berpengaruh secara signifikan dengan arah terhadap loyalitas pelanggan. Variabel Citra Merek, Kualitas produk, dan Kepercayaan merek berpengaruh secara signifikan dengan arah terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel intervening pada pelanggan Aqua galon di Kota Semarang. Keywords:Citra MerekKualitas ProdukKepercayaan MerekKepuasan PelangganLoyalitas Pelanggan 
Analisis Model Kano Pada Tingkat Kepuasan Pelanggan (Studi Kasus Pada Front One Hotel Semarang) Fadhlan, Muhammad Ashari; Sedayu, Agung; Mahmud, Mahmud; Kusuma, Pradana Jati
JURNAL DIMENSI Vol 13, No 2 (2024): JURNAL DIMENSI (JULI 2024)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v13i2.6351

Abstract

Adanya tol Trans Jawa, yang memudahkan perjalanan dari bagian barat Pulau Jawa ke bagian timur atau sebaliknya, telah meningkatkan tingkat mobilitas masyarakat Indonesia. Hal ini berdampak pada jumlah pengunjung wisata yang datang ke Kota Semarang. Meningkatnya jumlah pengunjung ke Kota Semarang berdampak pada tingkat okupansi hotel yang ada khususnya hotel bintang 2. Hotel Front Semarang berusaha memberikan pelayanan yang baik kepada para pengunjungnya. Tujuan dari penelitian ini adalah untuk mengetahui atribut apa saja yang dapat mempengaruhi ketidakpuasan pengunjung Front One Hotel Semarang termasuk juga untuk mengetahui atribut apa saja yang harus dipertahankan Front One Hotel Semarang untuk menjaga kepuasan pelanggan. Dengan 122 responden, populasi penelitian adalah pengunjung yang pernah menginap di Hotel Front One Semarang. Penelitian dilakukan pada periode bulan Januari 2024 - Februari 2024. Peneliti menggunakan dua puluh karakteristik layanan yang termasuk ke dalam lima dimensi kualitas layanan yaitu bukti fisik, empati, kesetiaan, daya tanggap, dan jaminan—dengan menggunakan analisis model Kano. Hasil penelitian menunjukkan bahwa 20 atribut termasuk dalam kategori One Dimensional (O), dan 3 atribut tergolong dalam extent of dissatisfaction. Dengan demikian, Hotel Front One Semarang harus mempertahankan pelayanannya untuk menjaga kepuasan pelanggan, seperti tempat parkir, suasana, dan air bersih.
Dampak Pelatihan dan Pengembangan, Kepuasan Kerja, Kompensasi terhadap Retensi Karyawan Mutiara Sapitri; Agung Sedayu; Diana Aqmala; Adilla Kustya Ulfa
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 2 (2025): Alignment:Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v8i2.14789

Abstract

This study aims to analyze the influence of training and development, job satisfaction, and compensation on employee retention. The research employs a quantitative approach by distributing questionnaires as a data collection technique. The sampling method used is a census sampling technique, with a total of 87 respondents who are employees of PT Kuangyu Motors. The data analysis technique involves multiple linear regression analysis using IBM SPSS Statistics software. The results indicate that job satisfaction has a positive and significant effect on employee retention, whereas training and development, as well as compensation, do not have a significant impact on employee retention at PT Kuangyu Motors.  Keywords: Training And Development, Job Satisfaction, Compensation, Employee Retention
PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA, KEPERCAYAAN PELANGGAN, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA HANDAYANI CATERING SEMARANG Halimah Pudyastuti; Chasanah, Amalia Nur; Sedayu, Agung; Purwatingsih, Aris Puji
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of service quality, price perception, customer trust, and customer satisfaction on customer loyalty at Handayani Catering Semarang. The study population was Handayani Catering customers in 2022-2024 totaling 190 customers. The sample was determined using purposive sampling method with the criteria of customers who ordered more than once, so that 106 respondents were obtained. Data analysis techniques using multiple linear regression with IBM SPSS software. The results showed that: (1) service quality has a significant positive effect on customer loyalty; (2) price perception has a significant positive effect on customer loyalty; (3) customer trust has a significant positive effect on customer loyalty; and (4) customer satisfaction has a significant positive effect on customer loyalty. The R Square value of 0.757 indicates that 75.7% of the variation in customer loyalty can be explained by the independent variables in this study, while the remaining 24.3% is explained by other variables outside the model.
Perspektif Pemasaran Media Sosial, Live Streaming, dan Penilaian Online Pelanggan Pada Minat Beli The Originote: Studi Pada Followers Instagram Nada Adilah; Agung Sedayu
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 2 (2024): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i2.2922

Abstract

As marketing strategies evolve, digital marketing is becoming increasingly integral to contemporary marketing approaches. Various promotional tactics, including social media marketing, live streaming, and online customer evaluations, are being utilized by companies to attract consumer interest in purchasing products. This study aims to examine the impact of social media marketing, live streaming, and online assessments on purchasing interest in The Originote products on the Shopee platform. The study population consists of The Originote's Instagram followers, with a sample size of 117 respondents. Data analysis is conducted using SPSS 26, encompassing validity and reliability assessments, classical assumption tests, multiple linear regression analysis, f-tests, and t-tests. The findings of the study suggest that while social media marketing (X1) does not significantly influence purchasing interest, live streaming (X2) and Customer online Review (X3) exhibits a significant impact on purchasing interest.
ANALISIS STRATEGI PEMASARAN KOPI PRAGOLA DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN KOTA SEMARANG Muhammad Shidqil Badari; Yohan Wismantoro; Agung Sedayu; Guruh Taufan Hariyadi
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1379

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variabel Kualitas Produk (X1), Harga (X2), Citra Merek (X3), dan Lokasi (X4), dalam meningkatkan Keputusan Pembelian Konsumen (Y) produk Kopi Pragola di Kota Semarang. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis Statistical Package for the Social Sciences (SPSS). Data dikumpulkan melalui penyebaran kuesioner kepada 154 responden yang pernah membeli produk Kopi Pragola di wilayah Kota Semarang dengan teknik purposive random sampling. Variabel independen dalam penelitian ini adalah kualitas produk, harga, citra merek dan lokasi, sedangkan variabel dependen adalah keputusan pembelian. Berdasarkan analisis yang telah diperoleh Kualitas Produk memiliki pengaruh positif dan tidak signifikan sebesar (0,363) terhadap Keputusan Pembelian Konsumen pada produk Kopi Pragola di Kota Semarang, Persepsi Harga berpengaruh negatif dan tidak signfikan sebesar (0,946) terhadap Keputusan Pembelian Konsumen pada produk Kopi Pragola di Kota Semarang, Citra merek memiliki pengaruh positif dan signifikan sebesar (0,001) terhadap Keputusan Pembelian Konsumen pada produk Kopi Pragola di Kota Semarang, dan Lokasi memiliki pengaruh positif dan signifikan sebesar (0,00) terhadap Keputusan Pembelian produk Kopi Pragola di wilayah Kota Semarang.
Co-Authors Adilla Kustya Ulfa Amalia Nur Chasanah Aries Setiawan Aris Puji Purwatiningsih Desy Herma Fauza Diana Aqmala Fadhlan, Muhammad Ashari Guruh Taufan Hariyadi Halimah Pudyastuti Hariyadi, Guruh Taufan Ida Farida Juli Ratnawati Kusuma, Pradana Jati Mahmud Mahmud Muhammad Shidqil Badari Mutiara Sapitri Nada Adilah Naim, Aulia Anin Nanda Adhi Purusa Ningsih, Erna Prichati Purwatingsih, Aris Puji Ririh Dian Pratiwi Tia Putri Ulandari Usman Usman Windya Ardani Salsabilla Yohan Wismantoro