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All Journal Zenit Benefit: Jurnal Manajemen dan Bisnis MBIA Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Empowerment Jurnal Manajemen Bisnis dan Keuangan Jurnal Pendidikan Indonesia (Japendi) Jurnal Penelitian Pendidikan Indonesia Jurnal Manajemen Maranatha
Surya Setyawan
Universitas Kristen Maranatha, Bandung, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Berbagai Faktor yang Mempengaruhi Saving Behavior K-Pop Fans di Bandung Arsytania, Raden Arvi; Setyawan, Surya
MBIA Vol. 23 No. 3 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/p0pwq203

Abstract

K-pop fans have become one of the most loyal communities in Indonesia, purchasing anything to support their idols. Saving behavior has become a common habit among K-pop fans. This study aims to analyze whether financial literacy, subjective norms, and control influence saving behavior mediated by saving intention among K-Pop fans residing in Bandung. Primary data was collected using an online Likert scale questionnaire. The sample size was determined using probability sampling techniques based on Lemmeshow, amounting to 100 K-Pop fans. The data was analyzed using path analysis with the SPSS application. The results of this study show that subjective norms have a positive effect on saving intention, while financial literacy and locus of control do not have an impact. Saving intention influences saving behavior. Financial literacy and locus of control influence saving behavior mediated by saving intention, whereas subjective norm does not have an effect. The results of this study suggest that K-pop fans in Bandung should improve their financial literacy and pay attention to subjective norms and locus of control to foster saving intention and enhance their saving behavior.   Keywords: Financial Literacy, Subjective Norm, Locus of Control, Saving Behavior, Saving intention.   Abstrak K-Pop fans menjadi salah satu komunitas di Indonesia yang sangat loyal dengan membeli apapun untuk mendukung idolanya. Perilaku menabung menjadi salah satu kebiasaan seorang K-Pop fans. Penelitian ini memiliki tujuan untuk menganalisis apakah terdapat pengaruh financial literacy, subjective norm, dan locus of control terhadap saving behavior yang dimediasi oleh saving intention pada K-Pop fans yang berdomisili di Bandung. Pengambilan data primer menggunakan kuesioner online skala likert. Jumlah sampel ditentukan berdasarkan Lemmeshow sebanyak 100 K-Pop fans dengan teknik purposive sampling. Data dianalisis dengan menggunakan analisis jalur dengan aplikasi SPSS. Hasil dari penelitian ini yaitu subjective norm berpengaruh positif terhadap saving intention sedangkan financial literacy dan locus of control tidak mempengaruhi,  saving intention berpengaruh terhadap saving behavior, financial literacy dan locus of control mempengaruhi saving behavior yang dimediasi saving intention sedangkan subjective norm tidak. Hasil penelitian ini memiliki saran kepada K-Pop fans di Bandung untuk meningkatkan financial literacy, memperhatikan subjective norm dan locus of control untuk dapat menumbuhkan saving intention dan meningkatkan saving behavior pada mereka.   Kata kunci: Financial Literacy, Subjective Norm, Locus Of Control, Saving Behavior, Saving Intention
Perilaku Menabung Mahasiswa Berdasarkan Literasi Keuangan, Teman Sebaya, dan Uang Saku Kunardi, Elisabet Yohana; Setyawan, Surya
Jurnal Manajemen Bisnis dan Keuangan Vol 6 No 2 (2025): Oktober 2025
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v6i2.351

Abstract

The increasing use of the internet in Indonesia is driven by the convenience that technology offers in various aspects of human life. A notable phenomenon among society, particularly university students, reveals a strong tendency toward consumptive behavior in today’s digital era. When facing financial difficulties, saving becomes an essential strategy for achieving financial goals. This study aims to analyze the influence of financial literacy, peer influence, and allowance on the saving behavior of students in the Management and Accounting programs at Maranatha Christian University. The research employed a quantitative approach with a purposive sampling technique, involving 91 students as respondents. Data were analyzed using multiple linear regression with SPSS software. The findings indicate that peer influence, allowance, and financial literacy collectively affect students’ saving behavior. There is a correlation of 82.1% between saving behavior (Y) and the three factors: financial literacy (X₁), peer influence (X₂), and allowance (X₃). These results highlight that to develop healthy saving habits, students need to possess strong financial understanding, be surrounded by a supportive peer environment, and manage their allowance wisely.
Co-Authors Allen Nur Saputri Ariesya Aprillia Arsytania, Raden Arvi Elma Kania Hadi Nasbey Ida Ida Ika Gunawan Kartika Imasari Tjiptodjojo Kezia Kurniawati Kunardi, Elisabet Yohana Lea Sepvianty Suharso Robby Tan Rony Setiawan