Article Per Year (5 Year)
p-Index From 2020 - 2025
1.203
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Jurnal Disrupsi Bisnis Forum Bisnis dan Kewirausahaan BIP'S : Jurnal Bisnis Perspektif Jurnal Abdimas Musi Charitas
Lina Lina
Universitas Katolik Musi Charitas
Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
The Impactof Novelty And Meaningfulness Creative Marketing Programon Hotel Performance Antonius Singgih Setiawan; Lina; Agustinus Widyartono
Jurnal Manajemen Vol. 24 No. 3 (2020): October 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i3.672

Abstract

At present, the hotel business is dealing with increasingly competitive competition. Creative marketing methods are developed to anticipate the competition. The implementation of creative marketing programs is a form of new strategies in the hotel industry. This study aims to prove the impact of the novelty and meaningfulness of creative marketing programs on hotel performance. The study is conducted with quantitative methods using primary data through a survey of owners/hotel general managers in Palembang city. A total of 75 questionnaires are distributed to the owners/hotel general managers. The number of questionnaires used in this study is 65 (87%). Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis using Warp PLS version 5.0 software is used to test of hypothesis. The results of the study indicate that the novelty and meaningfulness creative marketing program has a positive effect on the hotel's performance in Palembang city.
Keterlibatan Konsumen Dalam Kebaruan Produk Ignasius Heri Satrya Wangsa; Lina Lina
BIP's JURNAL BISNIS PERSPEKTIF Vol 14 No 1 (2022): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.359 KB) | DOI: 10.37477/bip.v14i1.244

Abstract

Involvement is a key word in the context of product novelty, when businesses are required to become more competitive in product innovation. This point of view forms the basis for understanding the two concepts of business existence. First, the demand to develop new products is directed to product innovation because technology is increasingly developing. Novelty needs to keep pace with technological advances as well as be market-oriented. Second, the business builds a collaborative commitment with its customers. This indicates a position where the relationship with the market demands an equal role. Businesses no longer take distance in building relationships with their markets. Thus consumers will gothrough a dynamic process in the experience of using the product, and businesses will continue to consistently motivate consumer learning in the process of product novelty adoption. This study aims to explain consumer’s learning experience on product novelty from the process of consumer involvement in the holistic experience of responding to product novelty. A combined quantitative-qualitative approach (mixed-method approach) is applied. The quantitative approach was carried out using SEM analysis with the SmartPLS tool on 113 respondents, while the qualitative approach was carried out using the Interpretative Phenomenological Analysis (IPA) technique on participant narratives. Furthermore, from the two approaches, an integration process was carried out to find the grand theme of consumer learning experiences in the context of their involvement in responding to product novelty. Through this research, it can be seen that the product novelty learning experience is formed through initial involvement to recognize, andcontinued involvement in using the product. The product novelty learning experience is the involvement of consumers in realizing essential realities, practical realities, and contextual realities.
PENINGKATAN KETRAMPILAN MENJADI IDE USAHA Andreas Sarjono; Maria Josephine Tyra; Catharina Clara; Ega Leovani; Lina
Jurnal Abdimas Musi Charitas Vol. 1 No. 1 (2017): Jurnal Abdimas Musi Charitas
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.747 KB)

Abstract

This public service activity was executedto generate the excitement of housewifes to improve the household economics condition. It is believed that everyone was their own strength for instance the ability in cooking, making crafts, gardening, and so on. But many people do not realize that those could be developed to reach better life. The method is in the form of counselling about the importance of housewif’s role in improving the household economic condition, skills, followed by training in designing appropriate business in accordance with their capabilities and skills. It includes the examples of creative products that can be practiced by housewifesbased on their talent and interests.
Efektivitas Iklan Diet Kantong Plastik Melalui Metode ARM Lina Lina
Jurnal Disrupsi Bisnis Vol 6, No 1 (2023): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i1.28008

Abstract

Tujuan yang ingin dicapai dalam penelitian ini adalah untuk menganalisis efektivitas iklan diet kantong plastik dengan pendekatan Advertising Response Modelling (ARM). Jenis penelitian berupa penelitian survei. Teknik pengumpulan data adalah survei dengan membagikan kuesioner yang dikembangkan dari penelitian terdahulu. Populasi adalah  para pembeli yang telah melihat iklan diet kantong plastik. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden 138 orang. Analisis regresi digunakan untuk menguji pengaruh antara sikap terhadap iklan dan sikap terhadap isi pesan, pada niat berdiet kantong plastik. Hasil penelitian menunjukkan besarnya pengaruh Sikap terhadap iklan, Sikap terhadap isi pesan pada niat berdiet kantong plastik sebesar 73,6% sedangkan 26,4% variabel niat berdiet kantong plastik dipengaruhi oleh variabel lain di luar penelitian ini. Dalam penelitian ini juga menunjukkan bahwa tidak terdapat perbedaan sikap antara pria dan wanita dalam berdiet kantong plastik.
ANALISIS PENGARUH CELEBRITY ENDORSER RACHEL VENNYA DI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PRODUK ERIGO DI KOTA PALEMBANG Felicia Angela; Lina Lina
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN - SINTA 4 Vol 12 No 2 (2023): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v12i2.3327

Abstract

This study aims to analyze the influence of celebrity endorser Rachel Vennya on Instagram on purchase decision for Erigo products in Palembang City. This study uses primary data. This research is a type of field study research with the method of collecting data with the survey method, with data collection techniques using purposive sampling technique with predetermined respondent criteria. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that the celebrity endorser variable (trustworthiness, attractiveness, expertise) Rachel Vennya on Instagram has a positive and significant effect on purcahse decision for Erigo products in Palembang City. Keywords : Celebrity Endorser, Trustworthiness, Attractiveness, Expertise, Purchase Decision.
Co-Authors Agustinus Fernando Andreas Sarjono Antonius Singgih Setiawan Catharina, Clara Felicia Angela Ignatius heri Johan Gunady Onny Leovani, Ega Maria Ignasia Galuh Parwati Maria Josephine Tyra, Maria Josephine Tyra, Ony, Johan Gunady Riyanto, Agustinus Wangsa, Ignasius Heri Satrya Widyartono, Agustinus