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All Journal Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Alignment: Journal of Administration and Educational Management
Mukhlizar Mukhlizar
Universitas Muhammadiyah Bengkulu
Education Social Sciences

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Bauran Promosi Mempengaruhi Pengambilan Keputusan Mahasiswa Memilih Universitas Muhammadiyah Bengkulu Mukhlizar Mukhlizar
Alignment:Journal of Administration and Educational Management Vol 4 No 1 (2021): Alignment:Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v4i1.2242

Abstract

This study aims to determine advertising (X1), sales promotion (X2) personal selling (X3) publicity (X4) direct marketing (X5) partially and simultaneously have a significant effect on student decision making choosing Muhammadiyah University Bengkulu. This study uses a quantitative approach with explanatory research methods, primary data sources through questionnaires, secondary data from information publications and other sources. Questionnaires were distributed to 193 research samples from 2018-2019 students. The results showed that of the five promotion mix variables, there were three variables that partially had a significant effect on student decision making, namely advertising, public relations, and direct marketing variables, while those that had no significant effect were sales promotion and personal selling variables. Simultaneously the promotion mix includes advertising (X1), sales promotion (X2), personal selling (X3), public relations (X4) and direct marketing (X5) have a significant effect on student decision making. Keywords: Promotional Mix, Choice Decision
Analisis Program Galeri Budaya Nusantara (GAYARA) Radio Republik Idonesia dalam Meningkatkan Pemahaman Masyarakat terhadap Budaya Nasional Mukhlizar Mukhlizar; Chantika Lestari
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol 6 No 1 (2023): Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v6i1.4695

Abstract

The purpose of this study is to find out how the analysis of GAYARA broadcast programs increases people's understanding of national culture in terms of pre-production, production, and post-production processes and also to find out how people understand after hearing GAYARA broadcast programs. The research method uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. Sources of research data are taken from primary data sources and secondary data sources. The results of the study indicate that the process of implementing the GAYARA broadcast program production has been going quite well and the listeners of the GAYARA broadcast program know and understand more about the culture in Indonesia. The conclusion of the research is that the GAYARA broadcast program has the aim of providing information and understanding related to national culture to the public, one of which is regarding the art culture of madihin and messages of mande. Keywords: Community Understanding, National Culture.
Hoax dan Tanggung Jawab Sosial Pengguna Sosial Media Mukhlizar Mukhlizar; Fitria Yuliani
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 6 No. 2 (2023): Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v6i2.7695

Abstract

Tujuan penelitian ini untuk mengetahui Hoax dan tanggung jawab sosial pengguna sosial media. Metode penelitian ini menggunakan metode kualitatif dengan jenis penelitian studi pustaka. Hasil penelitian menunjukkan Hoax paling banyak ditemukan di sosial media karena informasi atau pesan dalam bentuk konten di sosial media dapat disampaikan secara langsung oleh pengguna kepada pengguna lainnya secara mudah dan cepat, tanpa adanya penyaringan pihak ketiga, maupun tanpa adanya pemeriksaan fakta dan kebenaran informasi. Kemampuan literasi media kepada pengguna sosial akan menunjukkan bahwa penggunaan media, harus disertai dengan kemampuan dalam menganalisis pesan media, menggunakan media secara cerdas, dan cermat. Tanggung jawab sosial merujuk pada tindakan dan rasa tanggung jawab, tidak hanya pada diri kita sendiri, tapi juga kaitannya dengan orang lain. Simpulan penelitian bahwa dalam menggunakan media sosial perlu memastikan kebenaran informasi agar tidak menyesatkan orang lain atu bahkan membawa dampak negatif bagi orang lain. Kata Kunci: Hoax, Literasi Media, Pengguna, Sosial Media, Tanggung Jawab Sosial
Co-Authors Chantika Lestari Yuliani, Fitria