Singgih, Mohamad Nur
Universitas Merdeka Malang

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PERENCANAAN DAN PENGEMBANGAN DESA WISATA BERBASIS MASYARAKAT DENGAN MODEL PARTISIPATORY RURAL APPRAISAL (STUDI PERENCANAAN DESA WISATA GUNUNGSARI, KECAMATAN BUMIAJI, KOTA BATU) Mohamad Nur Singgih; Nirwana Nirwana
Jurnal Pariwisata Pesona Vol 1, No 1 (2016): Edisi Juni 2016
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.934 KB) | DOI: 10.26905/jpp.v1i1.376

Abstract

Soetomo (2007), tourism development efforts which is local society oriented is still low and there are a lot of development failure because the policy holder still think partially. They only think about institution and sectorasl ego; society considered do not have the financial ability and quality skill to manage or participated directly in tourism nature and culture based activities.The aim of this research is 1) arrange the tourism rural activity area based on society sustainability tourism development. 2) Mapping the potentials, necessity and issues to plan the rural tourism development. 3) Empowering the societyto be responsible and play an active role toward planning and managing the rural tourism. This research is using qualitative descriptive with its variable rural tourism developmant plan. The data were collected by using observation, interview, documentation, and directional group discussion. The data analysis method is using appraisal rural partisipatory method consist of village history, seasonal calendar, daily lifes, village map, transect, livelihood analysis, and matrix ranking.
Pengaruh rating di aplikasi Tokopedia dan Bukalapak, jumlah followers instagram dan electronic word of mouth terhadap keputusan membeli Septa Adi Saputra; Mohamad Nur Singgih
MBR (Management and Business Review) Vol 3 No 2 (2019): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v3i1.4734

Abstract

Tujuan studi untuk mengetahui pengaruh rating pada toko online di aplikasi Tokopedia dan Bukalapak, jumlah followers instagram ecommerce dan electronic word of mouth (eWOM) terhadap keputusan membeli konsumen, membahas mengenai keputusan konsumen untuk membeli barang yang diinginkan berdasarkan rating dan review dari beberapa pembeli yang memberikan ulasan di aplikasi jual beli online dan di Instagram. Penelitian ini menggunakan metode Partisipatory Observer yang melibatkan 2 aplikasi jual beli online dan ecommerce yang ada di Intagram dan Facebook. Hasil penelitian ini menunjukkan bahwa indikator dalam penelitian ini memiliki pengeruh terhadap perilaku konsumen dalam mengambil keputsan untuk membeli sebuah produk di ecommerce, dan toko di aplikasi online Tokopedia dan Bukalapak
Pengaruh Corporate Social Responsibility terhadap loyalitas pelanggan Sorayya Khairun Nisa; Mohamad Nur Singgih
MBR (Management and Business Review) Vol 3 No 1 (2019): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v3i1.4735

Abstract

Penelitian bertujuan menganalisis pengaruh corporate social responsibilty (CSR) terhadap loyalitas merek, dan menganalisis kesadaran merek, brand attitude dan kepuasan pelanggan sebagai mediasi CSR terhadap loyalitas merek. Menggunakan pendekatan penelitian kuantitatif, eksplanatory research. Variabel penelitian terdiri dari CSR, kesadaran merek, brand attitude, kepuasan pelanggan, dan loyalitas merek. Teknik pengumpulan data menggunakan survei online terhadap 115 konsumen pakaian yang dilakukan secara random. Hasil penelitian menunjukkan CSR memiliki pengaruh positif terhadap loyalitas merek, selanjutnya kesadaran merek dan kepuasan konsumen menjadi mediasi pengaruh CSR terhadap loyalitas merek, sedangkan brand attitude tidak memediasi pengaruh CSR terhadap loyalitas merek.
Impact of Social Interaction and Knowledge Management on Job Satisfaction Mediated by Organizational Citizenship Behavior Rofikul Amin; Roby Nur Akbar; Adi Suprayitno; Agus Haryono; Isman Isman; Mohamad Nur Singgih
Innovation Business Management and Accounting Journal Vol. 4 No. 1 (2025): January - March
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2025.002

Abstract

This study aims to analyze the influence of social interaction and knowledge management on job satisfaction, with Organizational Citizenship Behavior (OCB) as a mediating variable among employees of BCA Bank in East Java in 2024. The research employs a quantitative approach, using primary data collected through an online questionnaire from 99 respondents. Data analysis was conducted using Partial Least Squares (PLS) to examine the relationships between variables. The findings reveal that social interaction has a significant direct effect on job satisfaction, underscoring the importance of communication and collaboration among employees in fostering a positive work environment. Conversely, knowledge management does not exhibit a significant impact on job satisfaction, either directly or indirectly through OCB, indicating that the knowledge management strategies currently implemented are suboptimal. Furthermore, OCB fails to mediate the relationship between social interaction and knowledge management with job satisfaction. The conclusion of this study highlights the importance of adopting a more strategic approach focused on strengthening social interactions and optimizing knowledge management to enhance job satisfaction. This research offers practical implications for human resource management to cultivate a more collaborative work culture and support OCB behavior, ultimately improving employee productivity and overall well-being.
Digital Shopping Behavior Transformation: The Influence of Shopee's Interactive Features on Impulsive Buying in Millennials and Gen Z Mohamad Nur Singgih; Ratih Agustin Rahmaningrum; Rateh Faradina
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.693

Abstract

The ease of shopping through e-commerce platforms has encouraged the emergence of consumer behavior among consumers known as impulsive buying. The study investigates how live streaming and flash sale and PayLater functions impact impulse buying among Shopee users who belong to millennial and Generation Z demographics. Data collection involved distributing questionnaires to 100 respondents who were selected through random sampling methods. The study employs quantitative research methods which use primary data for analysis through descriptive statistics testing and t-test and F test and determination coefficient test in SPSS software version 23. The study results demonstrate that live streaming and flash sale and PayLater functions all positively impact impulsive buying behavior. The three independent variables show that live streaming emerges as the most powerful factor which affects impulse buying behavior among millennial and Generation Z Shopee users.