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All Journal ETTISAL Journal of Communication MetaCommunication; Journal Of Communication Studies Jurnal Riset Entrepreneurship Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) KAGANGA KOMUNIKA: Journal of Communication Science Journal of Empowerment and Community Service Riwayat: Educational Journal of History and Humanities
Muhammad Muthahari Ramadhani
Universitas Lambung Mangkurat
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Journal : MetaCommunication

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ANALISIS STRATEGI KOMUNIKASI DALAM MENINGKATKAN CITRA EKOWISATA RIAM KANAN DI KALIMANTAN SELATAN Siswanto Siswanto; Muhammad Muthahhari Ramadhani
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.988 KB) | DOI: 10.20527/mc.v6i1.10222

Abstract

 The potency of the water tourism object in Riam Kanan reservoir is not well known by both domestic and foreign tourists because the communication strategy program has not been maximized by the local government. An important factor in raising the image of ecotourism is the communication strategy policy in order to promote it to a wide audience. Communication strategy is a combination of communication planning and communication management to achieve a goal. The method used in this research is a qualitative approach with the type of case study research. Data collection techniques that researchers use are field research and literature study. The results showed that the communication strategy carried out by the Department of Tourism and Culture of Banjar Regency in enhancing the ecotourism image of the Riam Kanan reservoir has followed the procedure as in communication theories, namely establishing communicators. setting targets, compiling communication messages and, selecting media and channels communication. The media used include outdoor media, small format media, print media, electronic media, internet and social media as well as other public communication channels.
Co-Authors Aisya Fitria Hasan Ati Atika Atika Hayatun Nisa Jamaluddin Jamaluddin Kurniawan Hidayat Muhammad Najeri Al Syahrin Muhammad Rezeki Muhammad Ridho Fauzi Muhammad Riswan Yustiwandi Nike Purnamawati Ofi Hidayat Putri Ayu Hidayatur Rafiqoh Refina Damayanti Hutagalung Sarwani Sarwani Siswanto Rawali Tri Utomo Putra