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Journal : Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research

Pemanfaatan Digital Marketing Sebagai Strategi Bisnis: Studi Kasus pada Café dan Resto di Manado Arvy Zuriel Eldrid Riung; Hani Sirine
MISTER: Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 1 No. 3 (2024): MEI-JULI
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/mister.v1i3.1686

Abstract

Penelitian ini bertujuan untuk membandingkan café dan resto yang berdiri sebelum adanya pandemic 19 dan setelah adanya pandemic 19. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Data primer diperoleh dengan survei dan wawancara kepada pemilik-pemilik café dan resto dan para pelanggan. Adapun unit analisisnya adalah pemilik Doblas Coffee and Eatery yang memiliki umur usaha satu tahun dan pemilik Gudang Imaji Kopi yang telah menjalankan usahanya selama lima tahun. Kedua café tersebut telah menjalankan digital marketing, namun pembedanya adalah Doblas Coffee and Eatery menjalankannya pada saat pandemi covid 19, sedangkan Gudang Imaji Kopi menjalankan sebelum terjadinya covid 19. Adapun data sekunder diperoleh dari dokumen-dokumen dari pemilik café dan resto. Penelitian ini mengambil data kepada 6 narasumber yaitu karyawan, pelanggan dan pemilik usaha. Masing-masing café mengambil 3 narasumber. Hasil penelitian ini menunjukan adanya inovasi, meningkatan jumlah pelanggan, meningkatkan pelayanan dan memperkuat keterikatan konsumen.
Pengembangan Model Wisata Budaya Berbasis Industri Kreatif di Ke’te Kesu, Kabupaten Toraja Utara Darma Maraya Bangri, Abigael; Sirine, Hani
Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 1 No. 4 (2024): AGUSTUS-OKTOBER 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/mister.v1i4.2276

Abstract

Indonesia is a country of a thousand islands spread from Sabang to Merauke. Therefore, many foreign countries such as Britain, the Netherlands and America who wrote about Indonesia explained how beautiful and good Indonesia was. This is what other countries do not have compared to the natural beauty and cultural wealth of Indonesia, The development of tourism from year to year has a significant impact on Indonesia's economic growth, there are several important points in the development that need to be considered such as the managers / entrepreneurs of SMEs who still have their dependence on the ability to work together (synergy) with related parties, chaining creative ideas, linking to market needs (context) and creating added value, making adjustments to the environment and new technology, paying attention to the preservation of the natural and cultural environment, characterized by local cultural wisdom and nature Ke’te Kesu, has the potential of tourist attraction to visit, to buy and at the same time learn. An important contribution of cultural tourism to local communities is the sharing of good relationships with tourists, which of course means that good correlations also arise from good interaction processes. Cultural tourism has become an important role in the country's economy, where the country utilizes cultural tourism as an attraction for tourists to visit Indonesia and generate state revenue.