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PENGARUH DANA TRANSFER KE DESA TERHADAP NILAI INDEKS DESA MEMBANGUN DI KOTA BANJAR PROVINSI JAWA BARAT Dyah Yuni Lestari; Muhammad Imron; Mintarti Indartini
JAMER : Jurnal Akuntansi Merdeka Vol. 6 No. 1 (2025): JAMER (Jurnal Akuntansi Merdeka)
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jamer.v6i1.140

Abstract

One of the sources of village income is transfer funds, which consist of village funds, tax and retribution sharing, village fund allocations, and provincial financial assistance. The use of that budget underlies the birth of the Village Development Index, which is one of the instruments to capture the development of village independence. Banjar City in West Java Province is the only city in West Java Province that has villages with relatively high Indeks Desa Membangun scores. This research aims to determine the effect of transfer funds on the Developing Village Index in the relevant year.Data were obtained from the website of the Ministry of Development of Disadvantaged Villages and Transmigration for the year 2024. Data analysis was conducted using multiple linear regression with Minitab 21 software. The analysis results indicate that village funds do not affect the Developing Village Index, whereas tax and retribution sharing as well as village fund allocation significantly affect the Developing Village Index.
PERAN MEDIA SOSIAL DALAM STRATEGI PEMASARAN UNTUK MENINGKATKAN DAYA SAING USAHA RENTAL OUTDOOR DI MAGETAN Setia Maharani; TATIK MULYATI; MUHAMMAD IMRON
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19882

Abstract

This study aims to: 1) determine the role of social media in Van Adventure Magetan's marketing strategy; 2) determine how social media is utilized to increase the competitiveness of Van Adventure Magetan's outdoor rental business; 3) determine the obstacles faced in using social media as a marketing tool; 4) determine the efforts made by Van Adventure Magetan in optimizing social media to increase business competitiveness. The research method used is a qualitative research method with a descriptive approach. Data collection techniques were carried out through observation, interviews, and documentation. Informants in this study consisted of business owners, employees, and customers of Van Adventure Magetan. Data analysis techniques used data reduction, data presentation, and drawing conclusions. The results of the study indicate that social media has an important role in Van Adventure Magetan's marketing strategy. Social media is used as a means of product promotion, delivering rental service information, communicating with customers, and building consumer trust through testimonials and documentation of customer activities. The use of social media has been proven to expand market reach, increase customer interest, and strengthen business competitiveness amidst the competition in the outdoor rental business. Obstacles faced include limited time in content management, competition from similar businesses, and rapid changes in digital trends. The conclusion of this study indicates that social media plays an effective role as a marketing strategy in increasing Van Adventure Magetan's competitiveness. Therefore, Van Adventure Magetan needs to improve content creativity, promotional consistency, and service quality to maintain and enhance its competitiveness.
ANALYSIS OF NGEBEL LAKE VISITORS' SATISFACTION USING IMPORTANCE-PERFORMANCE ANALYSIS (IPA) APPROACH Dian Pratiwi; Muhammad Imron
Journal of Applied Economics in Developing Countries Vol 4, No 1 (2019): Journal of Applied Economics in Developing Countries
Publisher : MESP–FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jaedc.v4i1.42564

Abstract

The development of tourist areas is commonly targeted as a backbone sector to support economic growth, increase regional income, empower the economy of the community, expand employment, and improve the overview and marketing of local products of tourist destinations to improve local community welfare. This development requires holistic and comprehensive planning in order to optimize the benefits for the local community and contribute to the regional income of a region. Ngebel Lake, one of the tourist attractions in East Java, has a considerable potential to be developed into a leading lake tourist destination. Located in Ponorogo Regency, this place is prospective for its pristine natural beauty and other favorable elements such as culture, community lifestyle, and the potential as a tourist attraction. The half kilometer-wide lake was naturally formed and is surrounded by a five-kilometer road. This study aimed at analyzing the satisfaction of Telaga Ngebel visitors as an effort to identify satisfaction attribute on service quality using Importance-Performance Analysis (IPA). This approach was aimed to provide recommendations in evaluating visitors’ satisfaction. The research was not merely targeted to identify whether visitors’ expectations were already accomplished, but it was aimed to identify the functional and dysfunctional attributes of service.The results have shown that the attributes requiring improvements include the availability of adequate parking lots, the quality of roads around the tourist area, and the willingness of the staff to prioritize and recognize the needs of visitors. This research is the first step in setting recommendations for strategies that can become local government priorities in the development of the Ngebel Lake tourist area. Keywords: Visitors’ satisfaction, Importance-Performance Analysis (IPA)