Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Sewagati: Jurnal Pengabdian Masyarakat Indonesia
Shindu Hargo Dedali
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KUALITAS LAYANAN, FASILITAS DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN PADA BENGKEL “ANEKA MOTOR SERVICE” WARU - SIDOARJO Shindu Hargo Dedali
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 11 No. 1 (2022): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v11i1.103

Abstract

ABSTRACT In an era of very difficult progress, more and more companies are competing to get a good market segment to increase input in their business. In this case the company must be able to understand the needs and desires of customers. One business that also feels the tight competition is the workshop "Aneka Motor Service Waru - Sidoarjo" In this case the company must be able to understand the needs and desires of customers. The technique used in this study is the accidental sampling method by distributing questionnaires as many as 80 respondents. Distribution of questionnaires is done in stages for 2 weeks until the data collection process is fulfilled. Keywords: Service Quality, Facilities, Company Image, Customer Satisfaction  
Strategi Penguatan Performa UMKM melalui Digitalisasi Pemasaran dan Optimalisasi Media Sosial di Kelurahan Klangon Kecamatan Bojonegoro Kabupaten Bojonegoro Jawa Timur Suryati Eko Putro; Wahyu Rochana; Dina Susiani; Totok Mardianto; Shindu Hargo Dedali; Agung Pribadhi; Agus Agus; Rukin Rukin; Muhammad Sujudi; Nyardi Nyardi
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i3.3035

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving national economic growth and are the main pillars of the community's economy. However, challenges in the digital era require MSMEs to adapt quickly, especially in marketing aspects, which are increasingly shifting to the digital realm. This community service activity discussed strategies for strengthening MSME performance through marketing digitalization and optimizing social media as a means of promotion and interaction with consumers. The activity was held in Klangon Village, Bojonegoro District, Bojonegoro Regency, East Java. The method used in this activity was a qualitative descriptive approach combined with a literature study related to the use of digital technology to support MSME marketing strategies. The identification results showed that the use of digital platforms such as social media, marketplaces, and business websites can have a significant impact on increasing product visibility, marketing efficiency, and expanding market reach, both locally, regionally, and nationally. Optimizing social media not only functions as a promotional tool but also builds more intensive interactions with consumers. Through the presentation of relevant, creative, and interactive content, MSMEs are able to increase customer engagement and strengthen brand loyalty. The findings of this activity confirm that digital marketing integrated with digital communication strategies can strengthen the competitiveness of MSMEs amidst increasingly fierce market competition. However, challenges remain, including limited digital literacy, a lack of technical skills, and a lack of understanding of effective digital marketing strategies among MSMEs. Therefore, ongoing efforts are needed to improve digital literacy, provide technical training, provide intensive mentoring, and provide policy support from the government and relevant stakeholders.
Co-Authors Agung Pribadhi Agus Agus Dina Susiani Mardianto, Totok Muhammad Sujudi Nyardi Nyardi Rukin, Rukin Suryati Eko Putro Wahyu Rochana