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All Journal Media Mahardhika Diklat Review : Jurnal manajemen pendidikan dan pelatihan Sewagati: Jurnal Pengabdian Masyarakat Indonesia Eastasouth Journal of Effective Community Services Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Pusat Publikasi Ilmu Manajemen Pajak dan Manajemen Keuangan
Agung Pribadhi
Universitas Teknologi Surabaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN KARAKTER WIRAUSAHA TERHADAP PENINGKATAN PERILAKU INTRAPRENEURSHIP DALAM PERGURUAN TINGGI SWASTA Novie Noordiana Rachma Yulia; Fauzi Arif Rohman Hakim; Agung Pribadhi
Media Mahardhika Vol. 21 No. 2 (2023): January 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v21i2.552

Abstract

All organizations as well as the Higher Education Industry need to be prepared and improve in order to keep up with fluctuated environment. Because the revenue generating for universities doesn’t always come from tuition fee, having Business Center is a solution to overcome financing problems and rise revenue as well as prosperity for organizational members within the universities. To achieve it, the members of the organization need to have an entrepreneurial spirit and intrapreneurship conduct. It is concluded that the growth and development of intrapreneurship behavior among lecturers and staff within the university is influenced by the transformational leadership style of the chancellor. This research purpose is to analyze factors to increase intrapreneurship behavior (Behavioral Intrapreneurship) among organizational members in one of the PTS located in West Surabaya. The examination method used in this study is a qualitative technique with a case study method at a PTS in West Surabaya and uses a quantitative technique using the percentage method for descriptive analysis of each variable. From the outcome concluded that the chancellors at the universities studied have a transformational leadership style while the lecturers and employees at the universities have entrepreneurial character and entrepreneurial behavior. The conclusion of this study is that the formation of intrapreneurship behavior in the college environment influenced by the transformational leadership style of the leader and entrepreneurial character of the member of the college environment.
Analisis Implementasi Manajemen Sumberdaya Manusia dan Fungsi Pengendalian Manajemen Pada Ummu Abdullah Catering dan Aqiqah di Surabaya Novie Noordiana Rachma Yulia; Wahyu Rochana; Agung Pribadhi
Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.650

Abstract

The object of this writing is a family business actor in the culinary sector who still manages his business using conventional methods. Before the pandemic, sales were made in large portions for parties, so when the Covid 19 pandemic emerged, accompanied by recommendations for physical distancing, sales experienced a significant decline, thus requiring business owners to do several things to survive and develop. . From the research results it can be concluded that: 1. Human resource management process activities have been applied but are still in a simple, non-formal and unrecorded context. These activities include employee identification and selection, orientation for new employees, and training for new and existing employees. Strategies to retain employees who are competent and have high productivity have also been implemented. There is no health insurance for employees in the object of analysis, there is only a small financial assistance for medical treatment and giving vitamins to employees as a form of prevention so they don't fall sick. Regarding the issue of balance between work and personal life, the owner gives employees the freedom to bring their children to work if conditions do not allow the children to be left at home. 2. The control function has also been applied to the object of analysis, although it is still simple, informal and not recorded. Financial control through calculating ratios has not been applied because the object of analysis has never made written and formal financial reports such as Profit and Loss reports and Balance Sheets. Balance Score Card and Benchmarking have also not been applied by the object of analysis. Control devices in the form of Feedforward, Concurrent and feedback control have been applied by the object of analysis but still in a simple, informal and unwritten manner.
UPAYA MENINGKATKAN KINERJA UMKM DI WILAYAH KECAMATAN WONOCOLO MELALUI KEGIATAN PENDAMPINGAN USAHA Rachma Yulia, Novie Noordiana; Widodo, Agus Purbo; Putro, Suryati Eko; Indriawati, Arlisa; Rochana, Wahyu; Pribadhi, Agung
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 8 No. 3 (2024)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This report discusses community service activities to improve the performance of MSMEs in Wonocolo District through a participation-based mentoring program. This program is designed to overcome challenges such as low financial literacy, limited access to technology, and managerial capabilities with participatory methods that actively involve MSME actors. The approach includes needs analysis, training, individual mentoring, and monitoring and evaluation. As a result, 70% of participants started using social media and marketplaces for marketing, 60% diversified their products, and their managerial capacity improved. Although effective, challenges such as low digital literacy and mentoring time still require attention. Collaboration between the government, educational institutions, and local communities is needed to support the sustainability of this program to make MSMEs more competitive in local and regional markets.
Keikutsertaan Kerja Bakti dalam Mewujudkan Kesadaran Masyarakat akan Kebersihan Lingkungan Perumahan Navilla Graha, Jl. Raya Klampok Sumber Gedang Kecamatan Pandaan Pasuruan Mardianto, Totok; Dedali, Shindu Hargo; Susiani, Dina; Rukin, Rukin; Putro, Suryati Eko; ST, Agus; Sujudi, Muhammad; Jondar, Aloysius; Pribadhi, Agung; Junaidi, Ahmad; Oktaviyani, Nadya Ayu
Eastasouth Journal of Effective Community Services Vol 3 No 03 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v3i03.325

Abstract

Kerja bakti memiliki peran yang sangat penting dalam menciptakan lingkungan yang bersih dan sehat. Lingkungan yang bersih dapat mengurangi risiko berbagai penyakit, sehingga kualitas hidup masyarakat dapat meningkat. Selain itu, kerja bakti juga berkontribusi terhadap keindahan lingkungan sekitar, membuat suasana lebih nyaman dan asri. Pada hari Kamis dan Jum’at (10-11/04/2025), warga RT 19 di Perumahan Navilla Graha, Jl. Raya Klampok, Sumber Gedang Kecamatan Pandaan Pasuruan, melaksanakan kegiatan kerja bakti membersihkan rumah dan lingkungan sekitar yang terbengkalai yang penuh dengan tumbuhan liar. Kegiatan ini diikuti oleh banyak warga yang dengan antusias bergotong royong untuk membersihkan lingkungan mereka. Dalam kesempatan tersebut, Bapak Lurah Hadi Santoso, S.STP., M.A.P. hadir memberikan semangat dan menyampaikan apresiasi atas kepedulian dan kebersamaan warga dalam menjaga kebersihan lingkungan. Kerja bakti bukan hanya sekedar kegiatan bersih-bersih, tetapi juga merupakan wujud nyata dari kepedulian dan tanggung jawab bersama dalam menciptakan lingkungan yang lebih baik. Diharapkan semangat gotong royong ini terus terjaga di tengah masyarakat. Salah satu cara yang efektif untuk menjaga kebersihan lingkungan sekitar adalah dengan melakukan kerja bakti. Kebiasaan kerja bakti tidak hanya membantu membersihkan lingkungan, tetapi juga dapat memperkuat hubungan kerja sama antar warga. Karena biasanya dilakukan sesuai jadwal, kerja bakti juga dapat memperkuat hubungan kerja sama antar warga. Kerja bakti adalah kegiatan bekerja sama oleh beberapa orang dengan tujuan yang sama. Membiasakan kegiatan ini akan membuat lingkungan sekitar lebih bersih dan menghindari berbagai penyakit berbahaya.Segala sesuatu yang dilakukan bersama-sama akan terasa lebih ringan, dan hasilnya akan memuaskan. Kerja bakti dapat membangun hubungan keluarga atau keakraban di masyarakat. Selain itu, aktivitas ini mengajarkan peserta untuk lebih suka bekerja sama dan peduli pada orang lain.  
Meningkatkan Daya Saing UMKM Perempuan Surabaya: Workshop Praktis tentang Strategi Pemasaran Novie Noordiana Rachma Yulia; Agus Purbo Widodo; Wahyu Rochana; Arlisa Indriawati; Agung Pribadhi; Ady Setiawan; Heri Sudarsono; Puput Artalia
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 3 No. 2 (2025): Juni: Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v3i2.2027

Abstract

This community service activity aimed to enhance the competitiveness of women-led Micro, Small, and Medium Enterprises (UMKM) in Surabaya by providing practical marketing strategies through a workshop. Despite their significant role in the national economy, many UMKM, especially those run by women, face challenges in marketing due to limited access to training and resources. This workshop, held at Darmo Trade Center, Surabaya, focused on providing simple yet applicable marketing strategies, such as the STP (Segmentation, Targeting, Positioning) framework and the Unique Selling Proposition (USP) to help entrepreneurs better understand their products, target consumers, and improve product differentiation. The workshop also emphasized entrepreneurial characteristics and business risk-taking. The results indicated that the participants, mostly women entrepreneurs, gained valuable insights into marketing strategies and felt more confident in applying these concepts to improve their business performance. Feedback from the participants suggested a high level of engagement and readiness to implement the strategies discussed.
Analisis Perilaku Konsumen Dalam Keputusan Pembelian “Rice Bowl” di Kabupaten Sidoarjo Wahyu Rochana; Novie Noordiana; Agung Pribadhi
Pajak dan Manajemen Keuangan Vol. 2 No. 4 (2025): Agustus Pajak dan Manajemen Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pajamkeu.v2i4.1355

Abstract

The Rice Bowl (Nasi Mangkok) culinary business in Indonesia has experienced rapid growth after the COVID-19 pandemic and has become a key part of the modern food industry, meeting consumer demand for convenience and taste. Since 2020, rice bowl sales have continued to rise annually, driven by shifting consumption habits toward food delivery services like GoFood and GrabFood. Despite this trend, academic studies on the rice bowl business remain limited. Classified as convenience food, rice bowl consumption has increased by over 10% from 2019 to the projected figures in 2025. Sales volume has risen from 1.5 billion portions in 2020 to over 3 billion in 2025, with an annual growth rate of 10–15% and estimated revenues between IDR 15–20 trillion per year. With rising demand, many rice bowl brands have entered the market. However, consumers often struggle to decide which brand to choose, as purchasing decisions are influenced by multiple factors. This study analyzes consumer behavior influencing rice bowl purchasing decisions, focusing on cultural, social, psychological, and personal factors, with a case study in Sidoarjo Regency, East Java. Using an explanatory research design, the study surveyed 161 consumers across four sales locations.The F-test results show that all four variables simultaneously have a significant positive effect on purchasing decisions (at the 99% confidence level). However, the t-test results reveal that the cultural factor (X1) negatively influences purchasing decisions, while social, psychological, and personal factors have a positive impact. Among these, the psychological factor (X3) is the most dominant, highlighting the importance of consumer motivation and perception in shaping buying behavior. Enhancing this factor can support the sustainable growth of rice bowl businesses in Sidoarjo.
Strategi Penguatan Performa UMKM melalui Digitalisasi Pemasaran dan Optimalisasi Media Sosial di Kelurahan Klangon Kecamatan Bojonegoro Kabupaten Bojonegoro Jawa Timur Suryati Eko Putro; Wahyu Rochana; Dina Susiani; Totok Mardianto; Shindu Hargo Dedali; Agung Pribadhi; Agus Agus; Rukin Rukin; Muhammad Sujudi; Nyardi Nyardi
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i3.3035

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving national economic growth and are the main pillars of the community's economy. However, challenges in the digital era require MSMEs to adapt quickly, especially in marketing aspects, which are increasingly shifting to the digital realm. This community service activity discussed strategies for strengthening MSME performance through marketing digitalization and optimizing social media as a means of promotion and interaction with consumers. The activity was held in Klangon Village, Bojonegoro District, Bojonegoro Regency, East Java. The method used in this activity was a qualitative descriptive approach combined with a literature study related to the use of digital technology to support MSME marketing strategies. The identification results showed that the use of digital platforms such as social media, marketplaces, and business websites can have a significant impact on increasing product visibility, marketing efficiency, and expanding market reach, both locally, regionally, and nationally. Optimizing social media not only functions as a promotional tool but also builds more intensive interactions with consumers. Through the presentation of relevant, creative, and interactive content, MSMEs are able to increase customer engagement and strengthen brand loyalty. The findings of this activity confirm that digital marketing integrated with digital communication strategies can strengthen the competitiveness of MSMEs amidst increasingly fierce market competition. However, challenges remain, including limited digital literacy, a lack of technical skills, and a lack of understanding of effective digital marketing strategies among MSMEs. Therefore, ongoing efforts are needed to improve digital literacy, provide technical training, provide intensive mentoring, and provide policy support from the government and relevant stakeholders.
Co-Authors Ady Setiawan Agus Agus Agus Purbo Widodo Ahmad Junaidi Arlisa Indriawati Dedali, Shindu Hargo Dina Susiani Fauzi Arif Rohman Hakim Heri Sudarsono Indriawati, Arlisa Jondar, Aloysius Mardianto, Totok Muhammad Sujudi Novie Noordiana Novie Noordiana Rachma Yulia Novie Noordiana Rachma Yulia Nyardi Nyardi Oktaviyani, Nadya Ayu Puput Artalia Putro, Suryati Eko Rachma Yulia, Novie Noordiana Rochana, Wahyu Rukin, Rukin Shindu Hargo Dedali ST, Agus Sujudi, Muhammad Suryati Eko Putro Susiani, Dina Wahyu Rochana Widodo, Agus Purbo