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All Journal Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Publikasi Ilmu Manajemen Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Pusat Publikasi Ilmu Manajemen Pajak dan Manajemen Keuangan
Wahyu Rochana
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Analisis Implementasi Manajemen Sumberdaya Manusia dan Fungsi Pengendalian Manajemen Pada Ummu Abdullah Catering dan Aqiqah di Surabaya Novie Noordiana Rachma Yulia; Wahyu Rochana; Agung Pribadhi
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.650

Abstract

The object of this writing is a family business actor in the culinary sector who still manages his business using conventional methods. Before the pandemic, sales were made in large portions for parties, so when the Covid 19 pandemic emerged, accompanied by recommendations for physical distancing, sales experienced a significant decline, thus requiring business owners to do several things to survive and develop. . From the research results it can be concluded that: 1. Human resource management process activities have been applied but are still in a simple, non-formal and unrecorded context. These activities include employee identification and selection, orientation for new employees, and training for new and existing employees. Strategies to retain employees who are competent and have high productivity have also been implemented. There is no health insurance for employees in the object of analysis, there is only a small financial assistance for medical treatment and giving vitamins to employees as a form of prevention so they don't fall sick. Regarding the issue of balance between work and personal life, the owner gives employees the freedom to bring their children to work if conditions do not allow the children to be left at home. 2. The control function has also been applied to the object of analysis, although it is still simple, informal and not recorded. Financial control through calculating ratios has not been applied because the object of analysis has never made written and formal financial reports such as Profit and Loss reports and Balance Sheets. Balance Score Card and Benchmarking have also not been applied by the object of analysis. Control devices in the form of Feedforward, Concurrent and feedback control have been applied by the object of analysis but still in a simple, informal and unwritten manner.
Meningkatkan Daya Saing UMKM Perempuan Surabaya: Workshop Praktis tentang Strategi Pemasaran Novie Noordiana Rachma Yulia; Agus Purbo Widodo; Wahyu Rochana; Arlisa Indriawati; Agung Pribadhi; Ady Setiawan; Heri Sudarsono; Puput Artalia
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 3 No. 2 (2025): Juni: Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v3i2.2027

Abstract

This community service activity aimed to enhance the competitiveness of women-led Micro, Small, and Medium Enterprises (UMKM) in Surabaya by providing practical marketing strategies through a workshop. Despite their significant role in the national economy, many UMKM, especially those run by women, face challenges in marketing due to limited access to training and resources. This workshop, held at Darmo Trade Center, Surabaya, focused on providing simple yet applicable marketing strategies, such as the STP (Segmentation, Targeting, Positioning) framework and the Unique Selling Proposition (USP) to help entrepreneurs better understand their products, target consumers, and improve product differentiation. The workshop also emphasized entrepreneurial characteristics and business risk-taking. The results indicated that the participants, mostly women entrepreneurs, gained valuable insights into marketing strategies and felt more confident in applying these concepts to improve their business performance. Feedback from the participants suggested a high level of engagement and readiness to implement the strategies discussed.
Analisis Perilaku Konsumen Dalam Keputusan Pembelian “Rice Bowl” di Kabupaten Sidoarjo Wahyu Rochana; Novie Noordiana; Agung Pribadhi
Pajak dan Manajemen Keuangan Vol. 2 No. 4 (2025): Agustus Pajak dan Manajemen Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pajamkeu.v2i4.1355

Abstract

The Rice Bowl (Nasi Mangkok) culinary business in Indonesia has experienced rapid growth after the COVID-19 pandemic and has become a key part of the modern food industry, meeting consumer demand for convenience and taste. Since 2020, rice bowl sales have continued to rise annually, driven by shifting consumption habits toward food delivery services like GoFood and GrabFood. Despite this trend, academic studies on the rice bowl business remain limited. Classified as convenience food, rice bowl consumption has increased by over 10% from 2019 to the projected figures in 2025. Sales volume has risen from 1.5 billion portions in 2020 to over 3 billion in 2025, with an annual growth rate of 10–15% and estimated revenues between IDR 15–20 trillion per year. With rising demand, many rice bowl brands have entered the market. However, consumers often struggle to decide which brand to choose, as purchasing decisions are influenced by multiple factors. This study analyzes consumer behavior influencing rice bowl purchasing decisions, focusing on cultural, social, psychological, and personal factors, with a case study in Sidoarjo Regency, East Java. Using an explanatory research design, the study surveyed 161 consumers across four sales locations.The F-test results show that all four variables simultaneously have a significant positive effect on purchasing decisions (at the 99% confidence level). However, the t-test results reveal that the cultural factor (X1) negatively influences purchasing decisions, while social, psychological, and personal factors have a positive impact. Among these, the psychological factor (X3) is the most dominant, highlighting the importance of consumer motivation and perception in shaping buying behavior. Enhancing this factor can support the sustainable growth of rice bowl businesses in Sidoarjo.
Strategi Penguatan Performa UMKM melalui Digitalisasi Pemasaran dan Optimalisasi Media Sosial di Kelurahan Klangon Kecamatan Bojonegoro Kabupaten Bojonegoro Jawa Timur Suryati Eko Putro; Wahyu Rochana; Dina Susiani; Totok Mardianto; Shindu Hargo Dedali; Agung Pribadhi; Agus Agus; Rukin Rukin; Muhammad Sujudi; Nyardi Nyardi
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i3.3035

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving national economic growth and are the main pillars of the community's economy. However, challenges in the digital era require MSMEs to adapt quickly, especially in marketing aspects, which are increasingly shifting to the digital realm. This community service activity discussed strategies for strengthening MSME performance through marketing digitalization and optimizing social media as a means of promotion and interaction with consumers. The activity was held in Klangon Village, Bojonegoro District, Bojonegoro Regency, East Java. The method used in this activity was a qualitative descriptive approach combined with a literature study related to the use of digital technology to support MSME marketing strategies. The identification results showed that the use of digital platforms such as social media, marketplaces, and business websites can have a significant impact on increasing product visibility, marketing efficiency, and expanding market reach, both locally, regionally, and nationally. Optimizing social media not only functions as a promotional tool but also builds more intensive interactions with consumers. Through the presentation of relevant, creative, and interactive content, MSMEs are able to increase customer engagement and strengthen brand loyalty. The findings of this activity confirm that digital marketing integrated with digital communication strategies can strengthen the competitiveness of MSMEs amidst increasingly fierce market competition. However, challenges remain, including limited digital literacy, a lack of technical skills, and a lack of understanding of effective digital marketing strategies among MSMEs. Therefore, ongoing efforts are needed to improve digital literacy, provide technical training, provide intensive mentoring, and provide policy support from the government and relevant stakeholders.
Pengaruh Lingkungan Kerja dan Keselamatan Kerja terhadap Kinerja Karyawan Bagian Produksi di PT. Cahaya Murni Borneo Timur Ria Four Ladys Lumban Tobing; Suryati Eko Putro; Wahyu Rochana
Jurnal Publikasi Ilmu Manajemen Vol. 4 No. 3 (2025): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v4i3.5530

Abstract

The high number of workplace accidents in Indonesia's manufacturing industry, including 31 incidents at PT Cahaya Murni Borneo Timur between September 2022 and June 2023, emphasizes the importance of improving safety standards and creating a conducive work environment to support employee performance. This study aims to analyze the effect of work environment and work safety on the performance of production employees. The research method uses a quantitative approach with survey techniques on 55 randomly selected respondents. The results of the regression analysis show that the work environment has a significant effect on employee performance (t_hitung = 2.782 > t_table = 2.006; sig. 0.008), as well as work safety (t_hitung = 2.098 > t_table = 2.006; sig. 0.041). Simultaneously, both variables had a significant effect (F_count = 24.199 > F_table = 3.17; sig. 0.000) with a contribution of 48.2% to the variation in employee performance. These results emphasize the importance of improving the quality of the work environment and implementing optimal work safety to support productivity.
Co-Authors Ady Setiawan Agung Pribadhi Agus Agus Agus Purbo Widodo Arlisa Indriawati Dina Susiani Heri Sudarsono Mardianto, Totok Muhammad Sujudi Novie Noordiana Novie Noordiana Rachma Yulia Nyardi Nyardi Puput Artalia Ria Four Ladys Lumban Tobing Rukin, Rukin Shindu Hargo Dedali