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Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Indomaret Cabang Jatirahayu Dilla Dwi Puspita Sari; Natal Indra
Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i3.475

Abstract

Indomaret, as one of the largest convenience store chains in Indonesia, has become an important part of the lifestyle of urban communities. The rapid growth in the number of Indomaret outlets spread across various regions has made Indomaret the main destination for consumers looking for practical and easily accessible commodities and services. Research design is a type of research in which researchers design learning materials (such as learning activities and learning trajectories) for a particular topic and also at the same time build a theory about the learning process for that topic. Based on the results of the research that has been carried out, the results show that in the tests carried out on product quality variables, partial influence on purchasing decisions is significant. Based on the results of the t test carried out, it shows that the tcount value is greater than the ttable value, namely 4.392 2.322 with a significance level of 0.025 0.05. research results and discussion as well as hypothesis testing which aims to analyze the influence of product quality and service quality on consumer satisfaction.
Pengaruh Jam Kerja dan Kompensasi terhadap Kepuasan Karyawan pada UP Angkutan Sekolah Dishub Provinsi DKI Jakarta Kurniawan Kurniawan; Natal Indra
Jurnal Bintang Manajemen Vol. 2 No. 3 (2024): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i3.3261

Abstract

Human resources play an important role in the future development of the organization. A person works to give his time and energy to the organization as a counter achievement and the organization provides rewards or compensation whose forms can vary greatly. The main key that must be considered by companies in retaining their employees is to prioritize their job satisfaction. Therefore, things that affect the increase in job satisfaction, such as working hours and compensation must be considered. This study aims to analyze the effect of working hours and compensation on employee satisfaction at UP Angkutan Sekolah Dishub DKI Jakarta. The approach used in this research is a quantitative approach with statistical data analysis techniques. The data was collected through distributing questionnaires to 84 employees, and processed using SPSS software version 25. The analysis techniques used include data quality test, classical assumption test, hypothesis testing and coefficient of determination test. The results of this study indicate that partially working hours have no influence and are significant to employee satisfaction, while compensation partially shows that there is an influence and is significant to employee satisfaction. Simultaneously working hours and compensation simultaneously have a positive and significant effect on employee satisfaction.
Pengaruh Motivasi dan Kompensasi terhadap Kinerja Karyawan pada PT. Indoguna Utama Muhammad Rizky Ramadhan; Natal Indra
Jurnal Bintang Manajemen Vol. 2 No. 3 (2024): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i3.3273

Abstract

This research aims to find out how much influence motivation and compensation have on employee performance at PT Indoguna Utama. The research method used is a quantitative approach, with a population of 65 employees and a sample of 40 people. The sampling technique uses the Slovin formula. Data collection used a questionnaire in multiple linear regression analysis units and hypothesis testing. Data processing uses SPSS 24 software for instrument testing, multiple linear regression analysis, and hypothesis testing. The research results show that both partially and simultaneously motivation and the work environment have a positive effect on the performance of PT Indoguna Utama.
Pengaruh Komunikasi dan Motivasi Terhadap Semangat Kerja Karyawan pada CV. Karya Penta Widia Astuti; Natal Indra
Jurnal bintang manajemen Vol. 3 No. 2 (2025): Juni : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i3.3274

Abstract

This research aims to find out how much influence communication and motivation have on employee morale at CV. Penta's work on the head office. The research method used is a quantitative method approach with data collection techniques using probability sampling with a population of 108 employees and samples taken using the Slovin formula, namely 52 respondents. Data were collected using a questionnaire in ordinal (Likert) scale units. Data processing uses SPSS 26 software for instrument testing, multiple linear regression analysis, and hypothesis testing. The research results show that both partially and simultaneously communication and motivation have a positive effect on the performance of CV employees morale. Penta's work. This is because 446,808 f count > f table, where f table is 3,18 and is supported by a significance value of 0.000 where the condition for accepting the hypothesis is a significance value of less than 0.05.
Pengaruh Media Sosial terhadap Perilaku Konsumen dalam Pembelian Online di Kalangan Generasi Z pada Platform E-Commerce Shopee Nur Pratama Julianto; Natal Indra
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1668

Abstract

This study aims to analyze the influence of social media on consumer behavior in online purchases among Generation Z, focusing on the Shopee e-commerce platform. Generation Z, which is the age group born between 1997 and 2012, is known to be an active social media user, which influences their purchasing decisions. Through a survey conducted on Shopee users from Generation Z, this study identified factors that influence consumer behavior, including the influence of advertising, product reviews, and interactions with influencers on social media. The results of the study show that social media plays a significant role in shaping the preferences and purchasing decisions of Generation Z. Interesting advertisements and positive reviews from other users on social media can increase purchasing interest, while interactions with influencers can provide additional trust in the products offered. This study provides important insights for marketers to design effective and relevant marketing strategies with Generation Z consumer behavior in the digital era.
Pengaruh Pelayanan Pelanggan dan Inovasi Produk terhadap Kepuasan Pelanggan di Resto Mie Gacoan Jatiasih Dwi Mahdi Mahesa; Natal Indra
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1695

Abstract

This study aims to analyze the influence of customer service and product innovation on customer satisfaction at Resto Mie Gacoan. Using a quantitative method with an associative approach, data were collected through questionnaires distributed to 40 active customers. Analysis techniques included validity and reliability tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²) using SPSS. The results show that product innovation has a relatively more significant influence on customer satisfaction than customer service, though its significance value slightly exceeds 0.05. Customer service does not have a statistically significant effect. Simultaneously, both variables do not significantly influence customer satisfaction. However, the R² value of 12.6% indicates that service and product innovation still contribute to variations in satisfaction, with the rest influenced by other factors not included in the model. These findings suggest that product innovation plays a more crucial role in enhancing satisfaction at Resto Mie Gacoan. Therefore, management is encouraged to prioritize innovative menu development and unique customer experiences in their marketing strategies.
Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Pasien Klinik Kasih Bunda Medika Leuwinanggung Widia Sari, Annisa; Elmira Siska; Natal Indra
Jurnal Manajemen Riset Inovasi Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i3.1297

Abstract

This study aims to analyze the effect of service quality and facilities on patient satisfaction at Kasih Bunda Medika Clinic. The research approach used in this study is quantitative statistics by collecting primary data through questionnaires. The sample of this study were 50 patients who were treated at the Kasih Bunda Medika Clinic using an accidental sampling technique. Data analysis used descriptive statistical techniques. SPSS Statistics 25 software was used to test data statistics, multiple regression analysis, and hypothesis testing. The results showed that partially, service quality had a positive and not statistically significant effect on patient satisfaction, while service facilities showed a positive and statistically significant effect on patient satisfaction. patient. Simultaneously, it shows that the quality of services and facilities has a positive and significant effect on patient satisfaction.
Pengaruh Reward dan Punishment terhadap Kinerja Karyawan PT. Cakra Sanjaya AC Sartika Novita Sari; Natal Indra; Mega Harti
Jurnal Pemimpin Bisnis Inovatif Vol. 2 No. 4 (2025): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v2i4.896

Abstract

This study was conducted to determine the effect of reward and punishment on employee performance at PT Cakra Sanjaya AC. In this company, employee performance determines the smooth running of daily operations, including inventory management, customer service, and product delivery. Therefore, the reward and punishment system is used as an effort to increase employee motivation, discipline, and productivity.Despite the implementation of the reward and punishment system, there was a significant difference in employee responses. Employees who received rewards showed a 15% increase in performance, while those who received punishments experienced a decrease in motivation and work enthusiasm. This research uses quantitative methods with descriptive and verification approaches. The sampling technique used was saturated sampling, with a total of 36 employees as respondents.The results showed that reward has a positive and significant effect on employee performance. Punishment also has a positive and significant effect. Simultaneously, reward and punishment together contribute significantly to improving employee performance. Therefore, the application of rewards and punishments in a proportional, targeted, and sustainable manner is very important to create a productive, disciplined, and highly competitive work environment. In addition, companies need to conduct periodic evaluations of the effectiveness of the two systems in order to adjust HR management strategies according to the needs and dynamics of the organization, so that company goals can be achieved optimally.
Pengaruh EVA Dan MVA Terhadap Return Saham Perusahaan Food & Beverage di BEI Riszka Utami, Aisyah; Elmira Siska; Natal Indra
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 3 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i3.619

Abstract

This study aims to determine the effect of Economic Value Added (EVA) and Market Value Added (MVA) on stock returns in Food and Beverage companies listed on the Indonesia Stock Exchange. The method used for data collection is a documentation technique by obtaining company financial report data, which can be accessed via www.idx.co.id. The research method used is a statistical quantitative method with data collection techniques using purposive sampling with a total sample of 26 companies. Data processing uses the SPSS 22 program which includes classic assumption tests, descriptive statistics, partial tests and simultaneous tests. The results of the t test show that EVA has a positive but not significant effect on stock returns. MVA has a positive but not significant effect on stock returns. The F test shows that EVA and MVA have a positive and significant effect on stock returns.