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All Journal Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN (EDISI ELEKTRONIK) Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences
Soesanty Maulany
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS GREEN PRODUCT TERHADAP NILAI PELANGGAN DAN DAMPAKNYA PADA REPURCHASE INTENTION KONSUMEN SARIAYU DI YOGYA DEPARTMENT STORE JALAN KEPATIHAN BANDUNG Soesanty Maulany
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.527 KB)

Abstract

Adanya persaingan yang meninggi di industri kosmetik di Indonesia, serta dengan munculnya banyaknya produk kosmetik berbagai merek yang muncul, mengakibatkan penurunan penjualan produk PT. Martina Berto Tbk. Hal tersebut mengisyaratkan bahwa adanya masalah perilaku konsumen pada proses pembelian produk. Perlu adanya upaya lebih, yang harus dilakukan perusahaan untuk mempertahankan, atau bahkan meningkatkan kunsumen. Adapun salah satu caranya adalah dengan menawarkan diferensiasi produk green product. Tujuan penelitian ini yaitu untuk mengetahui pengaruh green product terhadap nilai planggan dan dampaknya pada repurchase intention. Green product berpengaruh terhadap nilai pelanggan, sedang nilai pelanggan sendiri memiliki pengaruh terhadap repurchase intention. Adapun metode yang digunakan dalam penelitian sendiri adalah Metode explanatory survey dengan teknik simple random sampling dengan sampel berjumlah 175 responden. Teknik analisis data yang diterapkan disini yakni regresi linier sederhana dengan alat bantu software komputer SPSS 16.0. Hasil yang diperoleh penelitian mengungkapkan bahwa green product memiliki dampak sebesar 4,1% terhadap nilai pelanggan, sedang pengaruh nilai pelanggan terhadap repurchase intention sebesar 25,1%. Dengan kata lain, secara sederhana, green product tidak berpengaruh secara langsung terhadap repurchase intention. Kata Kunci : Green Product, Nilai Pelanggan, Repurchase Intention
Bagaimana Faktor Produk Ramah Lingkungan dan Promosi Ramah Lingkungan yang Perlu Dipertimbangkan dalam Keputusan Pembelian? Rachmi Amalia; Bagas Pratama; Ali Komarudin; Soesanty Maulany
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 1 (2024): IJHESS AUGUST 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i1.1056

Abstract

Preserving the environment and maintaining health are shared responsibilities. A robust immune system and overall good health are essential for everyone. Health is fundamental to carrying out daily life effectively. While a strong immune system is crucial, maintaining other bodily functions is equally important for optimal well-being. These efforts are crucial not only for enhancing quality of life but also for preventing global warming. Therefore, this study examines the influence of green products and green promotions on consumer purchase decisions. Employing a quantitative approach with an explanatory method, the research involved 224 Tropicana Slim consumers in Yogya Junction, Cirebon City, who had purchased the product at least once. Data were analyzed using the structural equation modeling (SEM) approach with the partial least squares (PLS) method. The findings indicate that green products and green promotions significantly impact consumer purchase decisions. As evidenced by the test results (t-value for Green Product > 6.722, p-value < 0.000; t-value for Green Promotion > 4.923, p-value < 0.000), both hypotheses are supported. This confirms that green products and green promotions positively influence purchasing decisions. We expect future research with a broader sample and more robust methodologies to strengthen these findings.
The Effect of E-Service Quality on E-Satisfaction through E-Trust as a Mediating Variable in ShopeePay Users in Cirebon City Firman Jonathan Sitanggang; Nurrudin; Soesanty Maulany
Jurnal Manajemen (Edisi Elektronik) Vol. 16 No. 3 (2025): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v16i2.19792

Abstract

The number of Indonesians using financial technology, or fintech, is growing annually. ShopeePay is one of the most popular digital wallets. How satisfied consumers are with internet services is largely determined by the calibre of electronic services. Furthermore, the relationship between e-service quality and e-satisfaction may be strengthened by the mediating function of customer electronic confidence in digital platforms. This study aims to investigate the relationship between e-service quality and e-satisfaction, utilising e-trust as a mediating variable for ShopeePay users in Cirebon City. Regression-based data analysis tools and mediation tests are part of the quantitative research methodology. By the application of non-probability purposive sampling. Because the population in this investigation is unclear, the researchers used Lemeshow's rumus to determine the number of samples. 400 respondents in all were used in this investigation. The quality of e-services thus has a positive and considerable impact on e-satisfaction. E-trust is positively and significantly impacted by the quality of e-services. E-satisfaction is positively and significantly impacted by e-trust. Furthermore, e-service quality has a considerable and positive influence on e-satisfaction, which is gauged by e-trust.
The Influence of E-Wom, Online Advertising, Content Marketing on Buying Decisions in the Shopee Marketplace Through Mediation of Customer Engagement Priantono; Nur' Alimah; Soesanty Maulany; Rahmadi
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9503

Abstract

The impact of online advertising, content marketing, and electronic word-of-mouth (e-WOM) on purchasing decisions in the Shopee Marketplace is investigated in this study. 200 Shopee users from Cirebon City and Regency are participating in the study. The study uses online surveys with random sampling approaches to gather primary data using quantitative descriptive research methods. Next, Structural Equation Modelling Partial Least Squares (SEM PLS) 3.2.9 is used to analyze the data. Eight out of ten hypotheses are supported or accepted, according to the statistical analysis results. The two hypotheses that are not supported are E-WOM> Customer Engagement and Content Marketing> Customer Engagement> Buying Decision.
Co-Authors Ali Komarudin Bagas Pratama Firman Jonathan Sitanggang Nur' Alimah Nurrudin Priantono Rachmi Amalia Rahmadi