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All Journal Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) International Journal of Society and Law
Rifky Budi Setiawan
Universitas Pembangunan Panca Budi
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Other

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Peningkatan Pemasaran Dengan Cara Pendekatan Konsumen Terhadap Penggunaan Jasa J&T Ekspress Rifky Budi Setiawan
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 2 No. 2 (2021): April
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/ja.v2i2.226

Abstract

This research was conducted in Mongonsidi Medan where this study aims to determine how the influence of the service marketing mix consisting of: Product (X1), Promotion (X2), on the consumer's purchase decision (Y) to use the J&T expedition service of the Mongonsidi Branch in Medan. The population in this study was 375 consumers with a sample size of 79 samples. The sample size is determined by the Slovin formula with an error tolerance of 10%. The study was conducted from June to October 2019. Sources of data used primary data taken directly from respondents. The results showed that product, promotion, price, location, people, physical evidence, and process had a positive and significant effect either partially or simultaneously on purchasing decisions to use J&T expedition services in the Mongonsidi Branch of Medan. Process variables were the variables that most influenced consumer purchasing decisions. . Products, promotions, prices, locations, people and physical evidence, and processes contributed 88.0% to the formation of consumer purchasing decisions. Products, promotions, prices, locations, people and physical evidence, and processes have a very strong relationship to consumer purchasing decisions.
The Influence of Leadership and Work Environment on Job Satisfaction of Delia General Hospital Employees Manuel Triyanta Tarigan; Rifky Budi Setiawan; Juniarti
International Journal of Society and Law Vol. 2 No. 1 (2024): April 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijsl.v2i1.87

Abstract

Employee job satisfaction is the main focus of every company. Basically, job satisfaction is not just a feeling of pleasure or satisfaction for the work done, but rather the result of a thorough experience in the work environment. This study aims to analyze and get answers to whether leadership variables and work environment have a partial and simultaneous effect on job satisfaction of Delia General Hospital employees. This study used an associative approach where the number of respondents was 65 people. The test was carried out using SPSS ver 26. The results showed that under leadership (X1) had no effect and was significant on job satisfaction (Y) while the work environment (X2) had a positive and significant effect on job satisfaction. Then leadership (X1) and work environment (X2) have a silmultan effect on job satisfaction (Y).
Co-Authors Juniarti Manuel Triyanta Tarigan