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All Journal Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmu Manajemen Terapan (JIMT) PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Fadil Iskandar, Fadil
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Pemasaran STP (Segmenting, Targeting, and Positioning) Sepeda Motor Yamaha NMAX di Indonesia Jamira, Anaseputri; Iskandar, Fadil
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.6091

Abstract

This study aims to analyze the Segmenting, Targeting, and Positioning (STP) Marketing Strategy of the Nmax Automatic Motorcycle produced by Yamaha. To study the Segmenting, Targeting, and Positioning of the Yamaha Nmax Automatic Motorcycle, a descriptive approach is used that describes the implementation of the STP. The types of data used include primary and secondary data. The data that has been collected is then analyzed using a qualitative approach, which involves comparison with relevant theories. The results of the study obtained show that the Yamaha Nmax Automatic Motorcycle divides the market based on demographic and psychographic variables; uses a "Full Market Coverage" targeting strategy, where many products serve many segments; and positions itself as a premium "big" automatic scooter type motorcycle in its class, which is in line with the meaning of the name, spirit, tagline echoed by the manufacturer to the minds of Indonesian consumers. The Nmax manufacturer must continue to be able to be consistent and agile in innovating, in terms of marketing strategy and the company's overall business strategy, which will optimally support and create competitive advantages in order to continue to compete and exist. The researcher only limited the research to the analysis of STP Marketing Strategy, so that more complex research involving marketing strategy and comprehensive marketing program, as well as comprehensive company strategy analysis, can be conducted to obtain more relevant and superior results.
Pengaruh Experiential Marketing, Brand Image dan Brand Loyalty terhadap Keputusan Pembelian Mcdonald’s Sipin Kota Jambi (Studi Kasus pada Mahasiswa Universitas Batanghari Jambi) Sopini, Pupu; Iskandar, Fadil; Abdi, Gading Winara
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 16, No 1 (2025): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v16i1.525

Abstract

Customer purchasing decisions are influenced by various considerations from multiple aspects. Understanding these aspects helps companies design effective marketing strategies and increase the likelihood of product selection. Several factors considered in purchasing decisions include Experiential Marketing, Brand Image, and Brand Loyalty. The aims of this study are: 1) To find out the description of Experiential Marketing, Brand Image, Brand Loyalty, and purchasing decisions at McD Sipin Kota Jambi among Universitas Batanghari students; 2) To analyze the effect of experiental marketing, Brand Image, dan Brand Loyalty simultanly on consumer decisions at Mcd Sipin Kota Jambi at McD Sipin Kota Jambi among Universitas Batanghari students; and 3) To analyze the effect of experiental marketing, Brand Image, dan Brand Loyalty partially on consumer decisions at Mcd Sipin Kota Jambi at McD Sipin Kota Jambi among Universitas Batanghari students. The research method used in this research is a quantitative descriptive method. The research data is in the form of primary data and secondary data. Data collection methods are carried out through observation and questionnaires. The sampling technique used purposive sampling method with the Slovin formula obtained 97 samples. Data analysis with Descriptive Analysis and Multiple Regression Analysis. The results showed: 1) the effect of xperiential Marketing, Brand Image, and Brand Loyalty simultaneously influence consumer purchasing decisions at McD Sipin Kota Jambi among Universitas Batanghari students; (2) The t-test results show that Experiential Marketing, Brand Image, and Brand Loyalty have a positive and significant effect on purchasing decisions, with t-values of 2.514 (Experiential Marketing), 3.905 (Brand Image), and 4.035 (Brand Loyalty), all exceeding the critical t-table value of 1.66088; and (3) The F-test results confirm that Experiential Marketing, Brand Image, and Brand Loyalty significantly affect purchasing decisions, with an F-value of 62.077, surpassing the critical F-table value of 3.09. The coefficient of determination (R²) is 65.6%, indicating that thesethree variables influence purchasing decisions, while the remaining 34.4% is affected by other factors.
The Effect of Net Income, Price-To-Book Value, and Price-Earnings Ratio on Stock Prices in The Food and Beverage Industry Listed on The Indonesian Stock Exchange Period 2016-2020 Maria, Theodora Inda; Putri, Hana Tamara; Iskandar, Fadil
International Conference on Business Management and Accounting Vol 3 No 2 (2025): Proceeding of International Conference on Business Management and Accounting (May
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v3i2.5100

Abstract

The purpose of this study is to analyze the effect of market ratios (independent variables: Net Profit, Price to Book Value, Price Earnings Ratio on variables bound to stock prices) simultaneously and personally on the food and beverage industry in Indonesia Stock Exchange for the period 2016-2020. The data analysis method used in this study is a quantitative descriptive method with multiple linear regression analysis tools that are useful for seeing the relationship between independent variables and dependent variables. The program used to process this research data is SPSS version 22. The tests carried out are the F hypothesis test, t hypothesis, and coefficient of determination (R2). This industrial estate is a company whose activities are engaged in food and beverages for the needs of the community. Companies listed on the Indonesia Stock Exchange are PT Delta Djakarta Tbk (DLTA), PT Indofood CBP Makmur Tbk (ICBP), PT Indofood Sukses Makmur Tbk (INDF), PT Mayora Indah Tbk (MYOR), PT Multi Bintang Indonesia Tbk (MLBI), PT Nippon Indosari Corporindo Tbk (ROTI), PT Prasidha Aneka Niaga Tbk (PSDN), PT. Sekar Bumi Tbk (SKBM), PT Sekar Laut Tbk (SKLT), PT Siantar Top Tbk (STTP), PT Tiga Pilar Sejahtera Food Tbk (AISA), PT Tri Banyan Tirta Tbk (ALTO), PT Ultra Jaya Industri Tbk (ULTJ), PT Wilmar Cahaya Indonesia Tbk (CEKA). Based on the results of this study, net profit, price-to-book value, and price-earner ratio have a significant effect on stock price simultaneously. At the same time, it is known that there is a significant influence between net profit and stock prices in the food industry listed on the Indonesia Stock Exchange for the 2016-2020 period. Price-to-book value does not have a significant effect on stock price in personal, while price-earnings ratio has a significant effect on the stock price.
Pengaruh Kepemimpinan terhadap Kinerja Karyawan pada PT. Perkebunan Nusantara VI Jambi Selvi, Selvi; Ubaidillah, Ubaidillah; Syukri, Muhammad; Iskandar, Fadil
Jurnal Ilmu Manajemen Terapan Vol. 5 No. 3 (2024): Jurnal Ilmu Manajemen Terapan (Januari - Februari 2024)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v5i3.1815

Abstract

Employee performance includes the quality and quantity of output as well as reliability at work. Employees can work well if they have high performance so they can produce good work too. With high employee performance, it is hoped that organizational goals can be achieved. On the other hand, organizational goals will be difficult or even unattainable if the employees do not have good performance so they cannot produce good work. This research aims to determine the description of leadership and employee performance, as well as to determine the influence of leadership on employee performance at PTPN VI Jambi. The research method used in this research is descriptive and quantitative methods. In this research, the population is all employees at PT. Perkebunan Nusantara VI Jambi. In this research, the sampling method was simple random sampling, so the research sample consisted of 74 respondents. The research results are shown by the results of the t test producing a significance value of 0.000, which means the significance value is less than 0.05, which means leadership at PT. Perkebunan Nusantara VI Jambi influences employee performance. So the R Square value is 0.446 or 44.6%. This means that the independent variable (leadership) has an effect on the dependent variable (employee performance) by 44.6. Based on the research that has been conducted, it can be concluded that leadership at PT. Perkebunan Nusantara VI Jambi shows the high category with a score of 301.5. Meanwhile, employee performance at PT. Perkebunan Nusantara VI Jambi was proven to be in the very high category with a score of 311. Then leadership had a significant positive effect on employee performance by 44.6% at PT. Perkebunan Nusantara VI Jambi.
Pengaruh Motivasi dan Kompetensi Terhadap Kinerja Pegawai Pada Kantor Samsat Kota Jambi Atikah, Atikah; AS, Sakinah; Iskandar, Fadil
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1812

Abstract

The aim of this research is to determine the simultaneous influence of motivation and competence on performance at the Jambi City Samsat Office. The method used is descriptive research using survey techniques, with a quantitative analysis approach and using non-parametric statistics. The research sample consisted of 76 respondents. The research results show that motivation and competency factors have a positive and significant influence on employee performance at the Jambi City Samsat Office. The simultaneous influence of motivation and competence on performance is 35.7%. Motivational factors have the greatest contribution to employee performance at the Jambi City Samsat Office.
Co-Authors Abdi, Gading Winara Anaseputri Jamira, Anaseputri Atikah Atikah Hana Tamara Putri, Hana Tamara Maria, Theodora Inda Muhammad Syukri Pupu Sopini Sakinah AS, Sakinah Selvi Selvi Ubaidillah Ubaidillah