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All Journal Jurnal ASPIKOM Jurnal Bisnis dan Kewirausahaan Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan
I Komang Mahayana Putra
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Economics, Econometrics & Finance Education Social Sciences Other

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COMMUNICATING CSR ON TOURISM INDUSTRY; A PRELIMINARY CASE STUDY OF BALI Kadek Dwi Cahaya Putra; I Komang Mahayana Putra; A A.A. Mirah Kencanawati
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 6 (2019): Januari 2019
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.054 KB) | DOI: 10.24329/aspikom.v3i6.342

Abstract

As one of the world’s and Indonesia’s most important tourist destination, Bali tourism sector has significantly contributed to both Indonesia’s and Bali’s economy. This study explores how tourism companies communicate CSR including goals, audiences, contents, channels, and strategy. Data are gathered through a single case study approach and thirteen semi-structured interviews to the representatives of hotels, restaurants, tour and travels, and tourism companies in Bali. Data are analyzed by using QDA Miner software. The result shows that relationships, reputation, and branding are the most common goals of communicating CSR. The companies communicated mostly to internal stakeholders; employees and owner, to customers, and the local community. However, there was no specific policy on contents. The companies use reports, meeting, announcement board, e-mail, and in-house communication system to communicate with internal stakeholders; social media, employee, and CSR involvement to communicate with customers; and newspaper, social media, TV, meeting, and employee to communicate to society. An involving strategy was prevalently used mainly through dialogic meeting with the employees and the local community
Pengaruh Kompetensi terhadap Kinerja Dalam Upaya Mewujudkan Integrasi Kompetensi Hard skill, Soft Skill Lulusan Akuntansi Anak Agung Gde Mantra Suarjana; Luh Mei Wahyuni; I Komang Mahayana Putra
Jurnal Bisnis dan Kewirausahaan Vol. 18 No. 2 (2022): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.737 KB) | DOI: 10.31940/jbk.v18i2.125-137

Abstract

Peranan kompetensi hard skill dan soft skill dalam menunjang kinerja amat penting. Kedua kompetensi ini saling melengkapi, karena itu penelitian ini bertujuan untuk: (1) Menganalisis pengaruh kompetensi hard skill terhadap kinerja mahasiswa, (2) Menganalisis pengaruh kompetensi soft skill terhadap kinerja mahasiswa. (3)  Menganalisis pengaruh kompetensi hard skill dan soft skill secara simultan terhadap kinerja mahasiswa. (4) Menganalisis integrasi kompetensi hard skill dan soft skill untuk meningkatkan kinerja mahasiswa. Pengumpulan data dilakukan dengan teknik kuesioner. Sampel mahasiswa  diambil secara purposive sampling dengan syarat tertentu dengan partisipan dari industri. Teknik analisis data yang digunakan adalah teknik analisis kuantitatif (regresi linear berganda) dan analisis kualitatif. Hasil analisis data dengan signifikansi 0,05 menunjukkan  bahwa kompetensi hard skill berpengaruh  positif dan signifikan terhadap kinerja mahasiswa. Kompetensi soft skill berpengaruh positif dan signifikan terhadap kinerja mahasiswa. Kompetensi hard skill  dan soft skill secara simultan berpengaruh  positif dan signifikan  terhadap kinerja mahasiswa. Persepsi industri  tentang kompetensi hard  skill, soft  skill  dan  kinerja mahasiswa sangat baik. Untuk menunjang  kinerja  mahasiswa D4 Akuntansi Manajerial, maka diperlukan integrasi  antara  kompetensi  hard  skill  dan  soft  skill  sehingga saling  melengkapi agar sesuai dengan kebutuhan  industri  dewasa ini.
Pengaruh Brand Image dan Service Performance terhadap E-WOM di TripAdvisor InterContinental Bali Sanur Resort Vera Catur Riliasti; Ni Nyoman Teristiyani Winaya; I Komang Mahayana Putra
CENDEKIA: Jurnal Ilmu Sosial, Bahasa dan Pendidikan Vol. 6 No. 3 (2026): Agustus: CENDEKIA: Jurnal Ilmu Sosial, Bahasa dan Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cendekia.v6i3.9882

Abstract

This study aims to analyze the partial and simultaneous effects of Brand Image and Service Performance on Electronic Word of Mouth (E-WOM) on the TripAdvisor platform at InterContinental Bali Sanur Resort. The research method used is quantitative with an associative approach. Sampling was conducted using a purposive sampling technique with a total of 97 respondents who were guests who had stayed and provided reviews on the TripAdvisor platform. The data analysis technique used multiple linear regression analysis processed through the SPSS 27 program. The partial results of the study show that the Brand Image variable has a positive and significant effect on E-WOM, driven by the main indicator of pride in a positive brand image (Brand Favorability). The Service Performance variable is also proven to have a positive and significant partial effect on E-WOM, driven by the high responsiveness of staff in handling guest needs. Simultaneously, both independent variables significantly affect the accumulation of E-WOM on the TripAdvisor platform. The practical implication for hotel management is the need to optimize unique local identity (Brand Uniqueness) and utilize the newly renovated lobby facilities and beachfront afternoon tea lounge as physical instruments to drive positive reviews in order to boost the hotel's digital popularity ranking.
Co-Authors A A.A. Mirah Kencanawati Anak Agung Gde Mantra Suarjana Kadek Dwi Cahaya Putra Luh Mei Wahyuni Ni Nyoman Teristiyani Winaya Vera Catur Riliasti