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All Journal Jurnal Mirai Management AkMen JURNAL ILMIAH Tangible Journal Akuntansi'45 Jurnal Riset Akuntansi dan Auditing Jurnal Penelitian Ekonomi Manajemen dan Bisnis Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Pengabdian Bersama Masyarakat Indonesia Akuntansi: Jurnal Riset Ilmu Akuntansi
Annas Lalo
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Neuroscience Public Health Social Sciences Other

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Pemanfaatan Media Sosial Untuk Peningkatan Daya Jual Produk UMKM Muhammad Syafruddin; Syiar Rinaldi; Ishak Ishak; Andi Pattiware; Annas Lalo
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 2 No. 1 (2024): Januari : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v2i1.342

Abstract

This community service activity aims to provide understanding and knowledge for MSME players in using social media to help their businesses increase sales. This activity was carried out for one day and the method used was to start with a survey and continue with material presentation and discussion. The results of the activities carried out provide several strategies for utilizing social media such as Understanding the Market and Target Audience, Determining the Right Platform, Attractive Business Profile, Quality Content, Consistent Posting Schedule, Using Interactive Features, Special Promotions and Discounts, Collaborating with Influencers or Customers, Performance Analysis and Effective Customer Service. For further activities, mentoring activities need to be added to further assist the actors in implementing the strategies provided.
Co-Authors Ade Harlia Andi Agus Andi Pattiware Anggirda Paramita R Dahniyar Daud Gunawan L. Padang Hisnol Djamali Hisnol Jamali Ishak Ishak Ishak Ishak Mappamiring P Maylen Maylen Mediyati Mediyati Mudinillah, Adam Muh. Khairi Ahmad Muhammad Reza Renaldi Muhammad Syafruddin Rahman Pura Riska Oktavia Dani Rizal Abas Syarifa Rosita Syiar Rinaldi