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All Journal DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Applied Accounting and Management Review
Jati Nugroho
Politeknik Negeri Semarang
Decision Sciences, Operations Research & Management Education Social Sciences

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Journal : Applied Accounting and Management Review

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THE INFLUENCE OF SALES PROMOTION, LOCATION AND SERVICE QUALITY ON PURCHASE DECISIONS FOR KAUMAN HOUSING, DEMAK DISTRIC Farisa Dwi Setiawati; Rustono Rustono; Isnaini Nurkhayati; Jati Nugroho
Applied Accounting and Management Review (AAMAR) Vol 2, No 1 (2023): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.559 KB) | DOI: 10.32497/aamar.v2i1.4410

Abstract

This study aims to understand the impact of sales promotion, location and service quality on purchasing decisions at Kauman Regency Housing Demak. To accomplish the stated goal, it is necessary to monitor the 70 respondents who have purchased a home in Kauman Regency Housing Demak. The methods of collecting data are interviews, questionnaires, and literature review with saturated samples. Data processing in this study uses SPSS programs Version 26. The data analysis is using validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, partial t-test, F test, and coefficient of determination test. The results of the study have a positive and significant effect both partially and significantly on purchasing decisions. The results of the coefficient of determination (Adjusted R Square) of 0.598 means that sales promotion, location, and sales quality affect purchasing decisions by 59.8%, and the remaining 40.2% is influenced by other variables not examined in this study.
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND FINANCIAL LITERACY ON PURCHASE DECISIONS OF GOLD SAVINGS IN PEGADAIAN UNIT BOJA Marsaa Putri Maharani; Sandi Supaya; Jati Nugroho
Applied Accounting and Management Review (AAMAR) Vol 2, No 2 (2023): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v2i2.4810

Abstract

To specify the influence of Social Media Marketing and Financial Literacy on Purchase Decisions is the goals of this research. The issue in this research is due to the expansion of internet users in Indonesia, yet the level of financial literacy in Indonesia is still relatively low and many people don’t know the benefits of Pegadaian’s gold savings product. This study uses quantitive research methods with non-probability sampling techniques (purposive sampling). This study determines the quantity of samples taken are 95 respondents. Multiple linear regression analysis techniques are used to analyze the data in this research, this was held to measure the influence of the independent variables on the dependent variable. The results found that Social Media Marketing and Financial Literacy have significant effect towards Purchase Decisions. The amount of the coefficient of determination is 90,5% on purchase decisions and the remaining 9,5% is influenced by additional factors not considered in this study. This shows that the Social Media Marketing variable and Financial Literacy variable have an important role in increasing the Purchase Decision of gold savings. Based on these data, it is hoped that PT Pegadaian UPC Boja would improve social media marketing and financial literacy so that the decision to purchase gold savings can be achieved.
Co-Authors Agus Suratno Endang Sulistiyani Farisa Dwi Setiawati Isnaini Nurkhayati Jumi Marsaa Putri Maharani Putut - Haribowo Rustono - Rustono Sandi Supaya Sri Marhaeni Winarto - Winarto