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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis BULETIN AL-RIBAATH Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JURNAL PRODUKTIVITAS
Wulan Purnama Sari
Universitas Muhammadiyah Pontianak
Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Law, Crime, Criminology & Criminal Justice Other

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Pemberdayaan Masyarakat Dalam Pemanfaatan Tanaman Bawang Berlian (Eluetherine Palmifolia (L) Merr.) Pada Ibu-Ibu PKK Desa Kebong Kecamatan Kelam Permai Kabupaten Sintang. Wulan Purnama Sari; Zainur Ihsan; Miftahuljannah Miftahuljannah; Yeni Yeni; Ardiansyah Ardiansyah; Achmad Sutarmin
Jurnal Buletin Al-Ribaath Vol 17, No 2 (2020): Buletin Al-Ribaath
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/br.v17i2.2531

Abstract

Bawang Berlian alias atau bawang dayak (Eleutherine americana Merr) merupakan tumbuhan asli Amerika Selatan yang dijumpai tumbuh di pula di jawa, kalimantan, dan sumatra. Penduduk lokal di kalimantan sudah menggunakan bawang mekkah ini sebagai obat tradisional. Bagian yang dapat di manfaatkan pada tanaman ini adalah umbinya. Tujuan dari kegiatan ini meningkatnya pengetahuan ibu-ibu PKK tentang khasiat dan manfaat tanaman bawang berlian sebagai tanaman obat keluarga, pemanfaatan  lahan perkarangan rumah serta usaha bawang berlian/ bawang dayak sebagai home industri teh celup untuk menambah pendapatan keluarga dalam meningkatkan kesejahteraan ibu-ibu PKK desa kebong di kecamatan kelam permai.
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Konsumen Pada Rumah Makan Ayam Geprek Hot Prek Di Kabupaten Sintang Yasir Hudzaifah; Vivi Julia Anggraini; Wulan Purnama Sari
Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak Vol 10, No 1 (2023): Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontiana
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jpr.v10i1.5713

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan di Rumah Makan Ayam Geprek Hot Prek di Kabupaten Sintang. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah metode purposive sampling. Teknik analisis yang digunakan adalah analisis regresi linier sederhana, koefisien korelasi, koefisien determinasi dan uji model.Hasil persamaan regresi linier sederhana menunjukkan persamaan: . Hasil koefisien korelasi menunjuk kan nilai R sebesar 0,323 yang menunjukkan positif dan adanya korelasi lemah antara kualitas pelayanan (X) dan loyalitas konsumen (Y). R2 (R Square) sebesar 0,105 atau 10,5%, hal ini menunjukkan bahwa variabel Y (loyalitas konsumen) dipengaruhi sebesar 10,5% oleh variabel X (kualitas pelayanan), sedang kan sisanya dipengaruhi oleh variabel lain yang tidak dimasukkan dalam penelitian ini. Nilai Fhitung sebesar 11.437dan Ftabelsebesar 3,94 maka Fhitung> Ftabel (11.437> 3,94) artinya H0 ditolak dan Ha diterima. Selain membanding kan Fhitung dan Ftabel juga membandingkan nilai signifikasi nya. Nilai sig sebesar 0,001 < 0,05 artinya dapat dikatakan bahwa H0 ditolak dan Ha diterima, berarti model regresi linier sederhana dapat digunakan untuk memprediksi loyalitas konsumen yang dipengaruhi oleh kualitas pelayanan.
Halal Awareness, Brand Image, and Viral Marketing: Three Key Factors Influencing Purchasing Decisions for Halal Skin Care and Cosmetics Products in Pontianak Yasir Hudzaifah; Wulan Purnama Sari; Risa Andriyani
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 19, No 1 (2024): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v19i1.2024.pp42-58

Abstract

This research aims to determine the influence of halal awareness, brand image, and viral marketing on the purchasing decisions of halal skincare and cosmetic products (a study on Generation Z in  the environment of Muhammadiyah University Pontianak). The research is conducted within the Muhammadiyah University Pontianak environment. The population of this study includes all students of Muhammadiyah University Pontianak born between the years 1995-2010. The sample for this research consists of 200 students from Muhammadiyah University Pontianak. The data collection technique used is a questionnaire employing a Likert scale. The data analysis technique in this research uses Structural Equation Modeling (SEM) PLS with the SmartPLS Version 3.2.9 program. The results of this research show that halal awareness and brand image do not have a significant influence on purchasing decisions, whereas viral marketing has a positive and significant impact on purchasing decisions for halal skincare and cosmetic products among Generation Z in the Muhammadiyah University Pontianak environment. This study contributes theoretically by exploring the influence of halal product awareness, brand image, and viral marketing variables on purchasing decisions among Generation Z in a university setting. The findings enhance insights into academic literature related to halal skincare and cosmetics, even though halal product awareness and brand image are not significant. Practically, these findings provide guidance for industry practitioners to enhance marketing strategies, especially in the context of viral marketing that has proven to have a positive impact on purchasing decisions. The novelty of the research lies in its focus on Generation Z and the use of the Structural Equation Modeling (SEM) PLS analysis method, contributing to theoretical, practical, and methodological understanding in the context of marketing halal skincare and cosmetic products among Generation Z in a university environment.
Service Quality and Customer Satisfaction as Determinants of Customer Loyalty (Study of Warung Bude88 Binjai Market) Irwan Dwi Julianto; Yasir Hudzaifah; Wulan Purnama Sari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8393

Abstract

The culinary industry is part of the rapidly growing Micro, Small and Medium Enterprises (MSMEs) and has a lot of competition. Warung Bude88 is one of the businesses trying to stay competitive. This study analyzes the effect of service quality and customer satisfaction on customer loyalty at Warung Bude88. The research was conducted using quantitative methods through questionnaires, interviews, and observations with 100 customers as samples. Data analysis includes validity, reliability, normality, linearity, multicollinearity, multiple linear regression, correlation coefficient (R), coefficient of determination (R²), simultaneous test (F), and partial test (t). The results showed that service quality and customer satisfaction have a major impact on customer loyalty, with an influence of 38.6%. Meanwhile, 61.4% of customer loyalty is influenced by other factors not discussed in this study.
Co-Authors Achmad Sutarmin Ardiansyah Ardiansyah Irwan Dwi Julianto Miftahuljannah Miftahuljannah Risa Andriyani Vivi Julia Anggraini Yasir Hudzaifah Yeni Yeni Zainur Ihsan